Insights · Falia's analyses, in articles
What growth decisions are you making?
Dated, sourced insights across six topics. No fluff, just the strategies we use to drive revenue. Search the corpus or enter by topic.
GEO and AI visibility
Answer engines such as ChatGPT and Gemini choose their sources by rules we document here.
Understanding GEO6
Getting cited in answers6
Answer engines, one by one5
- What search engine does ChatGPT use, and why it is no longer Bing
- Claude's search engine runs on Brave: what it changes for getting cited
- Google's AI Overviews: what the browsing data really shows
- ChatGPT advertising: what is in place and what it decides
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Measuring and managing AI crawlers7
Organic search (SEO)
Google changes its rules often: these analyses separate what moves from what lasts.
SEO fundamentals7
Technical SEO9
- Technical SEO: what really blocks your site in search engines
- Tags and structured data: what Google actually shows
- Internal linking: the SEO lever you fully control
- Mobile vs desktop SEO: why the results differ
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Local SEO6
Content and links3
Several languages, several markets5
- Ranking in a market where nobody knows your brand
- Rest of Canada: what translation does not settle in your search visibility
- Your French and English versions are competing for the same page
- A .ca domain follows you when you export
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Audits and choosing an agency2
Paid advertising
We run Google Ads, Meta and LinkedIn campaigns: these analyses show what can make them profitable.
Google Ads8
Meta, Facebook and Instagram6
LinkedIn, TikTok, Microsoft Ads and ChatGPT5
- LinkedIn: when the high cost is justified, and when it is not
- TikTok for business: what the usage data actually says
- B2B: the second search engine is often a market's best first test
- ChatGPT Ads (OpenAI Ads): our Canada test and the real numbers
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Budget and profitability3
Conversion rate optimization (CRO)
A visit can become a sale, a lead or nothing at all: these analyses explain what makes the difference.
CRO fundamentals5
- CRO: what conversion rate optimization really fixes
- Good conversion rate: what it is, and for which type of site
- Online buyer psychology: what really triggers the decision
- A/B testing: why most tests prove nothing
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Pages and forms4
Leads and quotes3
Measurement and attribution6
Website design
We build business websites in Quebec: these analyses cover price, redesigns and legal obligations.
Website price and project5
- Web design pricing in Quebec: what a website really costs in 2026
- How much does a website cost in Quebec? Real prices and three-year cost
- Website design: building for three readers
- B2B websites in Quebec: three constraints no generic guide covers
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Redesign and migration4
Language and accessibility4
Online retail
In an online store, margin is won or lost between the catalogue and the checkout. When you export, it is also decided at customs.
Platform and Shopify4
Cart, checkout and loyalty6
Catalogue and search8
Selling abroad7
- Online retailers: opening a market on Shopify without duplicating your store
- Multilingual store: what breaks between translation, addresses and search
- Online merchants: what multi-currency settles and what it leaves you
- Shipping, taxes and returns: the three frictions that kill a first international sale
Marketing strategy
Before choosing tools, a business leader decides where the budget goes: these analyses help you decide.
Marketing budget and plan7
Working with an agency6
New markets and exporting11
- How to do market research, step by step
- Business owners: entering a new region, what transfers and what doesn’t
- The United States: what actually changes when you cross the border
- Your export plan does not say where the customers will come from
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- Exporting: what grants actually fund in your digital marketing
- Manufacturers: distributor or direct selling in a new territory
- Capturing demand in a new market before you have a sales rep there
- Generating B2B inquiries in a market where your name means nothing
- How long before the first sale in a new market?
- Recognizing a market that will not take, before it costs you two years
- Customer service in a time zone that isn’t yours
B2B, distributors and manufacturers7
Email, content and social media8
Laws and rules to follow8
Culture, tourism and ticketing6
Marketing consultation
90 minutes with a partner on your business question
We look at your real numbers and tell you what we would do in your place to grow your sales. A paid session has nothing to sell you: the advice covers only your question.
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The written summary
Within 48 hours, you receive a one-page document: your situation, the three priorities we retain and what we would do in your place.
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