Who we serve. Who we turn down.
Who we work with and who we don't work with
Falia runs sixteen growth engagements. One client per industry. We work with the owner of a Quebec small or medium-sized business who wants more qualified inquiries and with the marketing team of a larger organization that needs senior support on acquisition. An engagement is offered from $1,195 a month in fees for advertising, or from $1,600 a month for SEO and AI visibility. If your direct competitor is already our client, we turn yours down.
We are proud to contribute to our clients' success.
The conditions of an engagement
All seven conditions must be met.
Who it's for
We serve two profiles.
The owner of a Quebec business
The order book still fills largely by word of mouth. Inquiries come in waves. Nobody in-house looks after acquisition full time.
We take charge of acquisition: SEO, advertising, conversion on the site.
A 90-day sprint is offered from $5,700. After that, the monthly engagement depends on the channel chosen.
We run this kind of engagement for GAP Garage, Éditions Petits Génies and VR St-Cyr.
For business owners →The marketing team of a large organization
The team is already there and it is good. It lacks time, or depth on one channel. Management wants figures that hold up.
We come in as senior support on acquisition. We don't replace the team. We don't settle into its meetings.
This kind of engagement is offered from $8,500 a month, in the Envergure plan.
One example: a public company listed on the NASDAQ, in the footwear industry. The name remains confidential.
For marketing teams →In both cases, Gabriel and Geneviève remain responsible for the result. They don't hand the file to another team. Around them: a stable team and collaborators who have worked with Falia for years.
Your advertising accounts stay in your name. So do the data and the history, before, during and after the engagement.
Where we do best
Four situations where we make the most difference
We also take engagements outside these four cases. They are simply the ones where the gap shows fastest.
A large, poorly indexed catalogue
Your catalogue is on Shopify, Shopify Plus or an enterprise platform. There are thousands of product pages and faceted navigation. Search engines read the site poorly.
eCommerce SEO →A B2B cycle with several decision-makers
The sale is won over months, in front of three or four people who aren't looking for the same thing. Measurement has to go all the way to the CRM.
For marketing teams →AI visibility in an organization with heavy processes
Approvals go through several levels. Management wants a plan with figures before the work starts.
AI visibility →SEO and advertising run by the same team
As soon as a page earns its place in Google, we cut the ad budget that was paying for the same query. One team steers both channels. Trade-offs are made continuously.
SEM →Choosing the lever
We recommend the lever that can pay off, not necessarily the one you came to buy.
Our areas of expertise work together. It isn't a menu where you tick a line.
Every engagement starts with the same question: what does your business generate today and what should it generate. Then we choose the area of expertise according to what it will bring in.
It works both ways. We sometimes turn down the engagement you came to buy and propose another. Sometimes a cheaper one. Because that is the one that solves the real problem.
That is also why several refusals below are about a lever, not about your business.
See our areas of expertiseThe thresholds
The minimum budget for an engagement
The amounts come from our public price grid. The detail is on the Pricing page.
The media budget comes on top of the fees. We work it out from what a result costs you, not from a fixed grid. The threshold per platform is detailed on the LinkedIn Ads page.
Below these thresholds, we suggest the 90-minute consultation, $595. You leave with a written summary within 48 hours.
What we don't take on
What we don't take on and who we refer you to
Thirteen cases come up often. They are sorted into five groups, because turning work down over our field is not the same as turning it down over budget. For each one: why and who is better placed.
Group 1
It is not what we do
The engagement may be a good one. It is simply not what we do.
Branding, video, press relations, day-to-day social media
We don't do visual identity, video production, press relations or day-to-day social media management.
Video editing at our hourly rate is not competitive.
Link buying and mass content
We don't buy links. We don't publish content by volume to “feed Google”.
Google treats link buying as manipulation, whatever the price paid. We make pages worth citing. We aim to be named in the comparisons other people write.
Group 2
The market can't support it
Here, the problem isn't who does the work. It is the ground. Even with the money and the will, the channel won't hold.
A market that doesn't exist yet
Nobody is searching for your product, because the category is too new. Or you want to open three markets at once.
Opening a market extends a business that already works. It doesn't found one. We open one at a time. Two in parallel get in each other's way, on budget and on attention.
Advertising with nothing to grow
Advertising grows revenue that already exists. It doesn't invent it.
Meta is no use if the aim is to pile up followers who don't buy. LinkedIn costs too much when a sale is worth little. Bing isn't sold on its own, without Google already in place. Bing doesn't hold up either for restaurants, emergencies, neighbourhood retail or a young audience.
The problem isn't acquisition
The product doesn't sell. The offer isn't clear. The price doesn't hold against the market.
Sending more people to an offer that doesn't convert is expensive. It fixes nothing.
Group 3
The foundation isn't ready
The lever is the right one. The step before it hasn't been done. These refusals are almost always lifted once the groundwork is finished.
The right lever, too early
AI visibility on a site Google still ranks poorly. A conversion test on a page that almost nobody visits. SEO on a site the crawlers can't read. Advertising to a page that doesn't convert.
Each of these levers works. Later. Launched too early, it costs a lot and produces nothing.
- the Improve your site's conversion engagement if the page is what is blocking
- the Attract customers with SEO and AI engagement if organic search has to be built first
An online store that isn't ready
Logistics are already at capacity. You don't know your margin per product. The product only sells with a promo code that eats the profit.
We run an eCommerce engagement on margin, not on the number of orders. Without a known margin, there is nothing to optimize. Each extra sale may even lose you money.
Group 4
The engagement can't pay for itself
A one-time hand, with no follow-up
A page to fix. An account to repair once.
We work in ongoing engagements. Hourly troubleshooting costs you more with us than elsewhere.
An ad budget too small for the platform chosen
Below a certain volume, our fees exceed the gain. The algorithm doesn't have enough data to learn.
Volume, or the lowest price
You choose an agency by the number of articles a month, or by the cheapest quote.
We count closed sales, not pages delivered. We have been bigger before, with many more clients. Lead quality was dropping. That is why we capped the number of engagements.
Group 5
What we can't promise
The engagement would hold. The promise asked for would not.
A guaranteed ranking or a guaranteed figure
Nobody has access to Google's ranking systems. Google says so itself on its page about third-party SEO services. We commit to the method, the transparency and the pace. Never to a ranking. The contract states clearly what is promised and what is not. See Google's page.
A free audit, or a deliverable in exchange for your contact details
Our audits are paid. The SEO audit is offered from $2,995. It includes the AI visibility audit. A paid audit can conclude that nothing should be carried out. It happens. We say so.
A free audit exists first to sell what comes next.
A place in an industry already taken
One client per industry, across the sixteen growth engagements. No exceptions. If your direct competitor is already with us, we turn yours down. We say so on the first call.
Your strategy, your keywords, your data and what we learn together never serve someone you compete against.
No industry is closed in advance. What closes a door is a place already taken in your market, or a channel that can't pay off for you.
One client per industry
One client per industry, across the sixteen growth engagements
The rule is firm. If your direct competitor is already under engagement with us, we turn yours down. We say so on the first call.
What it gives you: your strategy, your keywords, your data and what we learn stay with you.
Our engagements are run by senior people. A key account often takes up several places on its own.
“Industry”, for us, is the market where you fight for the same customers. Not the industry classification code. Two retailers that don't sell the same categories don't compete for the same buyers. In our eyes, that isn't the same industry.
How we decide
Three steps to find out whether we work together
The 30-minute call
You speak with a partner. The call is there to find out whether your business and Falia are a fit. The price is already on this page.
The consultation, if it isn't clear yet
A 90-minute consultation, $595. A written summary within 48 hours. It helps when we don't yet understand the situation well enough to decide.
The proposal, if there is reason for one
You receive a written scope and a single offer. Not a grid of tiers. With the start date and what is delivered at each stage.
Ready to find out whether we work together?
Thirty minutes with a partner. We talk about your situation, not about a package. If the engagement isn't for us, you leave with the name of who is better placed.
Frequently asked questions
Frequently asked questions
The questions that come up on the first call. The same answers as on the phone.
What is the minimum budget for an engagement with Falia?+
What conditions do you need to meet to be taken on as a client?+
- an offer that already sells
- the capacity to serve more customers
- an acquisition challenge (B2B leads, online sales, or both)
- a budget that reaches the minimum
- expectations that match the format chosen (consultation, sprint or engagement)
- an open place in your industry
- access available from the start
