Website managed with Claude or ChatGPT
Edit your website with Claude or ChatGPT
One request in your own words, and Claude (Anthropic's AI) or OpenAI's ChatGPT updates hundreds of pages in a few minutes. Hand us the changes, which a senior expert reviews, or keep full control of your site, whenever you need it.
Powered by Claude or ChatGPT · Our team handles it, or you keep control · Montreal and the Laurentians
We are proud to contribute to our clients' success.
Definition
What is an AI-managed website?
It is a professional business website whose changes are made by writing. You send a request, in your own words, to Claude (Anthropic's AI) or to OpenAI's ChatGPT, and the change is made, whether it is a price, a whole page or a legal notice.
The site served to your visitors is pre-built (static): the text, the images and the prices arrive ready, while the elements that have to react, such as a form, load their code afterwards. The speed comes from that construction rather than from a setting added later. It serves SEO (100 out of 100 on Google's PageSpeed tool) and the attack surface stays close to nil.
The AI handles the volume of code. A senior expert reviews what you hand us, and you can also write your own instructions in your own words.
The path to autonomy
You write the request in your own words.
Claude or ChatGPT carries out the change on a secure working copy.
Automatic checks block publication if a rule is broken: a dead link, a title that loses its keyword, a disconnected form, invalid structured data.
A senior expert approves the go-live, or you approve it yourself when you keep control. Every version remains reversible.
The exception is planned for. A seasonal campaign colour, a turn of phrase outside the usual style: you depart from your guide when you decide to.
Every change stays dated and documented.
Who writes the instruction
You write your instructions in Claude or ChatGPT, or our team takes that part on.
You write your request directly in Claude, Anthropic's AI, or in OpenAI's ChatGPT, rather than in a dashboard to get used to. You describe the change in your words, as you would write it to a member of your team.
Both ways work side by side. You write an instruction yourself on Tuesday, then hand us the redesign of a page on Thursday. In both cases, the change goes through the same automatic checks, then through an expert's approval before going live.
You write
One person in your company can handle it, or your whole team: you decide who makes the changes. All our sites include training, up to two hours depending on your needs, as well as written documentation you keep.
Our team handles it
You send your request to your contact at Falia through the website maintenance service. It is the same person every time: they know your site and your preferences.
What the site includes
Agility in the service of your marketing
Here is what this architecture changes for your sales and your leads:
Complete versioning
Every change is dated, documented and reversible. One click is enough to go back to the previous version while the site keeps serving your visitors.
Shared sections managed
The header, the footer and the lead forms are defined in a single place. We change them once and the whole site follows.
Built-in SEO blog
The blog lives in the same architecture as the rest of the site: it carries the same markup and the same organic acquisition strength. The speed stays the same whatever the number of articles online.
Pages that display instantly
Display is almost instant. Our own site scores 100 out of 100 in performance: that is the target we aim for on every project. The tools you add afterwards (ad tracking, chat, integrations) can make that result vary. We measure the effect of each one before installing it.
Designed for SEO, AEO and GEO
The content is already in the code of every page: AIs such as ChatGPT, as well as Google, read it as it arrives. The data markup, the foundation of GEO, is generated automatically.
Agility is the concrete result of this architecture. When the market moves or your offer changes, your site keeps pace with the business, the same day.
The migration scenario
If you like your site, we migrate it to the AI version.
You keep what works. We recreate your site as it is in the AI-managed architecture: same design, same text. Your visitors see only one difference: markedly faster display, which supports conversion.
You gain autonomy by giving your instructions in your own words, solid technical SEO and stronger security. Your leads keep coming in during the transition.
As is
We take the structure as it stands. It is the shortest path to a site that is easier to edit and faster, while keeping your brand image intact.
Improved
We use the move to rework the structure and the conversion journey (CRO).
We look at your current site on a call and tell you whether the migration is worth it. Book a call →
To get started yourself
The foundations of a website managed with AI
We put the foundations of your website managed with AI in place, we train the person in charge of it on your side, and they carry on the work themselves with Claude or ChatGPT.
What the price covers
Carry over your design
We start from the design of your current site, as it is or in a version that evolves.
Build a first version of the site
We build a simple version of the site from your existing content.
Set up the technical side
We set up the whole technical side, hosting included, with a temporary domain name so that you can work on the site.
Give the AI its rules
We add features to the site, such as the rules the AI has to follow.
Connect your computer
We connect the computer of the person in charge of the site on your side to ChatGPT or Claude.
Train the person in charge
We give them a 90-minute training session. They then carry on the work themselves.
Stay available for three months
They keep access to our team for three months, for a total of five hours of support or training. Beyond that, time is billed by the hour.
Put the site live
When you are ready, we help you put the site into production, with your real domain name.
Ownership
What belongs to you
Your site's code belongs to you, during the engagement as well as after. You leave with all the files as well as the complete version history. We host it with a world-class cloud provider. Your files remain standard enough to move to another host without any rewriting.
Your site works without Claude or ChatGPT. What is served to your visitors is standard code, which displays without any artificial intelligence. Those tools serve only to edit that code rather than to keep it alive. If a service changes its price, its policy or ceases to exist, your site stays online exactly as before. Any developer can take over.
The choice of AI stays open across the platforms available. Your code lives in a Git repository, the storage format the whole development industry uses. Claude, ChatGPT and other programming AIs know how to work in it: GitHub Copilot, OpenAI's Codex or Cursor. We work with the tools that serve your project best.
The proof
The proof of profitability: the site you are reading
Falia.co is managed exactly this way: every page is created or edited in plain language through Claude or ChatGPT, then reviewed by a senior expert before publication. On a demonstration call, we can edit the site in front of you.
A real example
Autonomy explained by example
You describe the result you want in your own words, and the AI takes care of the technical side.
The request, written in your own words
“The company no longer serves Gatineau. Remove the city wherever it appears and replace it with Laval in the territories.”
What happens
Claude finds the city across the whole site: the text, the SEO tags, the structured data and the llms.txt file (GEO). It proposes the list.
The action is complete and counted: you know how many pages change before anything is published.
A senior expert or a member of your team reviews and agrees to publish. The whole thing takes a few minutes rather than a few weeks.
The business result
A 40-page operation settled in one request. Changing a price, adding a compliance notice, removing a service that no longer pays: all of it is written as simple written instructions.
The limits
The cases where we recommend something else
This approach serves business sites, content sites and catalogues. For an online store, we work on Shopify rather than on this architecture. A tool where everything moves at once, a dense dashboard or a members' area calls for a real application. We look at your case before recommending anything.
Online retail is described on our eCommerce agency page.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →Frequently asked
Your questions about the AI-managed website
What is an AI-managed website?
A professional website managed by our team of experts where changes are made through simple plain-language instructions to Claude (Anthropic's AI) or to OpenAI's ChatGPT. One instruction in natural language can change hundreds of pages. A senior expert or a member of your team reviews.
Which AIs can edit the site?
You can use Claude, Anthropic's artificial intelligence, or OpenAI's ChatGPT. At Falia, those tools let our team of experts build and edit your site far faster than a conventional approach, under human supervision.
Can I use ChatGPT with Codex?
Yes. Codex is OpenAI's programming tool: it can work inside the site's repository, apply an instruction, check the result and prepare the change for your approval. The workflow stays the same: a working copy, automatic checks, then approval before going live.
Which AI subscription should I use?
You use your own Claude or ChatGPT subscription. To edit a site reliably, a paid plan is necessary: free versions are generally not enough for this kind of task. We help you choose the tool and the plan that suit your use.
What is the site built with?
With a modern web architecture that delivers the content first. The text, the images and the prices arrive ready. Only the elements that have to react, a form or a carousel, load extra code. Google therefore receives real text from the first second rather than an empty page waiting for its code.
Does the AI publish directly online?
No. Everything happens on a secure copy. A senior expert, or you yourself, approves the change before it goes live, which protects your brand image.
What information is sent to the AI?
We prepare each request based on the change to be made. The code and the content of the page may be necessary; access to your accounts, your customer data or confidential documents are not by default. We agree with you on what is necessary before any access.
What can be changed?
Your prices on forty pages, a B2B section on every service page, a legal notice, a new territory served: anything that can be described in one sentence is changed in one sentence, and the change is ready in a few minutes.
What happens if the AI gets it wrong?
Automatic checks block SEO or functional errors before going live, then a senior expert reviews the final result. Since every version is kept, one click is enough to roll back if an error slipped through.
Can I do it myself, on my own?
Yes. You write your own instructions, in your own words. The site changes when you need it to. Several clients prefer to hand the final review to our team. The choice is yours.
Why does this system serve SEO and GEO results?
Google's and ChatGPT's crawlers read the code of a static site as it arrives, because all the content is already in it. Display speed supports your rankings (SEO) and your conversion rate (CRO), and the structured markup that lets AI cite you (GEO) is generated for every page.
Versioning and the blog: how does it work?
The blog shares the same architecture as the rest of the site, and shared blocks such as the footer are managed from a single place. Every change stays dated, documented and reversible.
Does it include a brand guide?
Yes. The brand guide sets the tone and the look of the site. If you do not have one, our strategists establish it with you. Claude or ChatGPT then carries out every instruction inside that framework.
How much does this level of agility cost?
The price depends on the scale of the site (number of pages, integrations with your CRM). We give you a fixed price after a first call, once we understand what the site has to do. To get started yourself, the foundations of a website managed with AI are offered from $5,200.
Who owns the site if I leave?
Your site's code belongs to you. You leave with all the files as well as the complete version history, in a standard format that any developer picks up without conversion. Your site keeps working without Claude or ChatGPT: the AI is there to edit it rather than to keep it alive. Other programming AIs know how to work on the same code, such as GitHub Copilot, OpenAI's Codex or Cursor.
Where is the site hosted and who backs it up?
We host it and we look after it. It lives on a global network of servers that delivers your pages from the point closest to your visitor. A pre-built site is served as files, without a server running permanently, so hosting stays simple and inexpensive. Your files remain standard enough to move to another host on the market without any rewriting. Every version is kept: putting yesterday's back online takes a few minutes.
Do I have to learn how to write to an AI?
You describe the change in your own words, as you would write it to a member of your team. All our sites include training, up to two hours depending on your needs, with written documentation you keep. In it we show how to phrase a request, what can be changed in one sentence and how to review what Claude or ChatGPT proposes before publishing.
How many people can write instructions?
One person in your company, or your whole team: you decide who writes. Each person writes in Claude or ChatGPT, in their own words. The same automatic checks apply, whoever wrote the instruction.
The demonstration, on a call
Book a call. A partner edits the site in front of you in a single sentence, and we look together at what that agility can change for your sales.
No commitment · 30 minutes · you talk to a partner
Powered by Claude or ChatGPT · Our team handles it, or you keep control
