Agence SEM
SEM is a confusing term. You will find many sources that contradict each other. Here is what SEM really is! According to Wikipedia, SEM “belongs to search engine marketing. Its purpose is to increase the visibility of a site on search engines, either by optimizing the site for given keywords, or by an appropriate policy of buying commercial links on search engine results pages.” At Falia we use SEM techniques to provide you with solutions that bring results.
SEM = SEO + PPC
As explained by HupSpot, the difference between SEO and SEM is the following. Search Engine Optimization (SEO) increases the number of visitors to your website by making your site appear at the top of search engine results (Google, Bing, Yahoo…). SEM is considered as web marketing that increases the visibility of your site through search engines organically, but also through advertising, i.e. PPC. Ex: Google Ads (formerly Google Adwords).
SEO
SEM includes SEO (search engine optimization). SEO is the art of optimizing your website so that search engines present your site in the first position in the results. Our SEO agency in Montreal and Quebec City increases the visibility of businesses on Google. Whether it’s through our managed SEO services, our SEO training or our strategic SEO coaching, we do everything we can to make sure you get exceptional visibility on search engines.
PPC
PPC (or cost per click – CPC) is a widely used advertising model. Advertisers pay the advertiser when an ad is clicked on. This is the type of advertising that can be found on Google Ads or Facebook Ads. At Falia, we think of intelligent, effective and measurable strategies for your paid advertising campaigns.
Which techniques work best? PPC or SEO?
Opinions differ on the issue. And this is normal! At Falia, we believe that both techniques are important. There are indeed certain situations where PPC (which is part of SEM) is the best solution. If you want almost immediate visibility, PPC will be the most suitable. Natural referencing certainly takes more time to display the desired results, but on the other hand, SEO is a very effective solution in the long term. It’s a less expensive solution and you’ll establish search credibility that you might not with PPC.
What is the best option for your business?
GOOGLE ADS
Falia optimizes the impact of your advertising budget by ensuring continuous improvement of your campaigns and by using best practices in Google Ads campaign management.
FACEBOOK ADS
Facebook can be a growth engine for your organization. Let us target the right people at the right time to generate sales for your business.
SEO STRATEGY
Our SEO agency helps with the development and execution of your SEO strategy. Falia is a qualified SEO agency with a solid track record and recognized expertise.
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