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Our analysis on SEO
What moves at Google and what holds over time. Our analysis on organic search: technical SEO, local search and eCommerce, written from real engagements.
36 insights · In-depth pieces and short notes
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Featured article · July 30, 2026 · 11 min readDoes Google penalize AI-generated content? What Google actually writesNo, and Google's documentation has said so since February 2023. What gets penalized is publishing volumes of pages with no value, human or generated.Read →All insights on SEO
Newest firstSeptember 25, 2026 · 2 minYour Google Business Profile is now a source AI answers cite
→September 11, 2026 · 12 minBuying backlinks: what it fixes, what it costs and what we do instead
→September 8, 2026 · 3 minFAQ rich results removed by Google: what actually disappeared, and when
→September 8, 2026 · 24 minClient, Partner and Brand Logos on Your Site: Should You Link Them?
→September 8, 2026 · 3 minYour Search Console impressions dropped: it is a Google correction
→August 2, 2026 · 4 minOpening a city without premises there: what Google refuses
→August 2, 2026 · 10 minRanking in a market where nobody knows your brand
→August 1, 2026 · 9 minRest of Canada: what translation does not settle in your search visibility
→July 31, 2026 · 3 minYour French and English versions are competing for the same page
→July 31, 2026 · 3 minA .ca domain follows you when you export
→July 31, 2026 · 3 minAfter an acquisition, what to do with the acquired company's domain
→July 31, 2026 · 3 minYour PDF documents rank instead of your pages
→July 31, 2026 · 3 minContent behind a login does not exist for Google
→July 27, 2026 · 10 minChoosing an SEO agency in Quebec: the checks you can run yourself
→July 27, 2026 · 9 minInternal linking: the SEO lever you fully control
→July 27, 2026 · 12 minWhat is SEO? A complete guide for SMBs and large companies
→July 27, 2026 · 10 minPublishing 100 pages at once on a new site: what it really costs
→July 27, 2026 · 9 minSEO audit: what it must contain to be worth anything
→July 27, 2026 · 9 minDistributors and retailers: URL architecture for a 50,000-SKU catalogue
→July 26, 2026 · 9 minRetailers: when a product variant deserves its own page
→July 26, 2026 · 7 minFaceted navigation: when your filters cost you sales
→July 26, 2026 · 9 minMarketing metrics: the ones that change a decision
→July 26, 2026 · 9 minMulti-location businesses: a location-page architecture that holds up
→July 26, 2026 · 9 minContractors and distributors: local SEO when you have no storefront
→July 26, 2026 · 9 minMobile vs desktop SEO: why the results differ
→July 26, 2026 · 8 minChains and franchises: managing one hundred Google Business Profiles without breaking them
→July 26, 2026 · 9 minGoogle Business Profile: what actually makes the difference
→July 26, 2026 · 10 minTechnical SEO: what really blocks your site in search engines
→July 26, 2026 · 7 minSEO and SEM: the second contains the first, not the other way around
→July 26, 2026 · 7 minSearch intent: why the grid of four intents is no longer enough
→July 26, 2026 · 10 minSEO writing in the age of AI: what changes and what does not
→July 26, 2026 · 10 mineCommerce SEO: master a catalogue before optimizing product pages
→July 25, 2026 · 7 minTags and structured data: what Google actually shows
→July 25, 2026 · 7 minE-E-A-T: what it really is, and what no agency can sell you
→July 25, 2026 · 9 minGoogle updates: diagnose before you fix
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