Your goals · Advertising
Optimize the profitability of your digital campaigns
Your digital campaigns should work for your sales rather than for impressions. We cut the waste, put guardrails around automation and manage Google Ads, Meta and Microsoft Advertising according to your gross margin.
The 30-minute call with a partner is free.
We are proud to contribute to our clients' success.
What we often hear
Does this sound like you?
- “I pay for ads and I don't know what they really bring in.”
- “My cost per customer goes up year after year.”
- “My agency's reports talk about clicks and impressions, never about sales.”
- “Automation spends my budget and I have no control over the result.”
- “Our ads generate engagement and very few real sales.”
The work
We start with a 90-day advertising sprint.
Here is what we do during those 90 days.
Audit the measurement
We check your conversions, their value, the duplicates and the signals (the conversion data) your accounts send to Google, Meta or Microsoft Advertising.
Restructure your accounts
We rebuild the structure of your accounts around your real profitability rather than around click volume.
Put guardrails on automation
We give Performance Max and automated bidding the right signals. We also set clear limits on where they can spend your budget.
Cut waste early
We take what does not convert out of the budget as soon as the data shows it, rather than next quarter.
Make your landing pages convert
We fix first the landing pages that lose the most visitors. Paying for a click and then losing the visitor is often the most costly leak in an account.
Report on your sales
Our reports present your cost per customer acquired and your revenue first. Traffic comes after.
What has changed
Online advertising has become easy to launch and hard to make profitable.
Google, Meta and Microsoft now automate the delivery of your ads. That automation settles the mechanical part but leaves you everything else: which conversions really count, which data feeds the algorithm, which campaign spends without producing anything. Automation that is poorly fed can spend quickly and badly.
Our work starts with measurement. We check what is tracked, we fix the conversions that count twice or do not count at all, then we rebuild your accounts around your real profitability. Depending on your market, we work in Google Ads, in Meta advertising or in both.
Our senior experts connect measurement to your CRM (your customer management software) and to the tracking of qualified leads, then restructure your accounts. The partners read your data themselves and interpret the figures. They use AI intensively to cover more ground.
What gets measured: your cost per customer acquired, your revenue and your real ROAS (the revenue generated per advertising dollar). Clicks and impressions come after.
Outside Quebec
An advertising account is rebuilt for each new market.
Duplicating a Quebec campaign to target Toronto, Paris or Chicago can quickly push up your cost per customer acquired. The search vocabulary changes, as do the level of the bids and the competition. The signals your account has built up are also worth much less with a new audience.
Since 2025, many Quebec companies have changed the order of their expansion priorities. The rest of Canada comes first, because it is often the most profitable market to open: the currency and the regulatory framework are the same and there is no customs barrier. The details are on the page for the Develop a new market engagement.
- Separate campaigns. A new market deserves its own campaigns, its own budgets and its own reading. Mixed in with the rest, it disappears into the average.
- Local vocabulary rather than translation. A buyer in Ontario, in France or in the Midwest does not name your product the same way. We validate the terms before paying for them.
- Bids and costs recalculated. The cost per click of a keyword varies widely from one market to the next. A budget that is enough here can go unnoticed elsewhere, and the reverse is also true.
- Measurement isolated by market. We read the cost per customer acquired market by market. It is the only way to know which one deserves more budget.
90-day sprint
How the sprint unfolds
- 01
We do the diagnostic.
The diagnostic is included in the price of the sprint and is done before we invest one more dollar in media. It presents the real state of your figures (margins, current acquisition cost, quality of measurement), the signals your accounts send to the platforms and the budget that produces nothing, campaign by campaign. You receive a costed action plan that puts the quick wins first. The plan belongs to you, even if you stop there.
- 02
We move forward in steps.
The sprint moves forward in steps, with regular working sessions. Measurement comes first, because it decides the speed of everything else. Wasted budget is cut from the first month: a cut made early gives you back a month of budget. The platforms' algorithms then need four to six weeks to stabilize.
- 03
We take stock.
The sprint ends on figures: cost per customer acquired, revenue and real ROAS. We look back at what worked best, at what we prioritize next and at what we drop. You decide to carry on month to month or to stop there with the plan in hand.
- 04
We train your teams.
The advertising accounts and their access stay in your name from the first day to the last. We document what was built and why. We also train your team to read an advertising account and to spot a drift on its own.
The investment
A flat-rate sprint
The sprint opens an engagement with no fixed duration. These 90 days put measurement in order, cut the waste and establish your cost per customer acquired. Profitability is then defended month after month, against bids that keep moving. On day 90, you decide what comes next according to the results.
The sprint milestones
- Around week 2The advertising audit is delivered and presented.
- Around week 4The accounts are restructured and the campaigns are live: measurement is repaired and the waste is cut.
- Around day 45The mid-point review takes stock of each part, with the figures.
- Around day 75The decision meeting presents the road map for the next 90 days, as options.
- Day 90The report with figures covers your cost per customer acquired, your revenue and your real ROAS. You then decide what comes next.
90-day advertising sprint
From $5,700
This price covers one platform: the advertising audit, three months of management and a report with figures on day 90. For two platforms, the most common arrangement, the sprint is offered from $7,900. Each additional platform is added to the sprint, from $1,400.
Your media budget is paid directly to Google, Meta, LinkedIn or Microsoft, from your accounts. The sprint covers our fees, not the media, on which we take no percentage.
The sprint is delivered on your current platform, WordPress or Shopify included. The website managed with AI is not part of it: it is a separate project, offered from $12,000 for a full build or migration, or from $5,200 to lay its foundations.
Then: the monthly engagement carries on from $1,195 a month for one platform or from $1,695 a month for two, depending on your media budget.
Sprint starts are limited each month.
The framework
What the sprint includes and what it does not
What is included
- The full advertising audit, delivered and presented around week 2.
- Campaign management: structure, bids, budgets, keywords, audiences and exclusions.
- The writing and testing of the ads.
- Repaired measurement: your sales connected to your CRM and tracking installed server-side (on your server rather than in the browser, so more reliable).
- Conversion tracking, checked continuously.
- Regular working sessions.
What is not
- The media budget: you pay it directly to the platforms, from your accounts, with no percentage for us.
- The website managed with AI and any redesign: those are separate projects.
- Content creation beyond the ads and visuals planned in the sprint.
- Work outside the agreed scope, from $175 an hour, estimated and approved before it starts.
Who it is for
We work with B2B companies whose cost per qualified lead is rising and that want a reliable reading of their return. We also work with B2C brands that invest in social advertising to sell directly rather than to collect likes and views. High-volume online stores, where every point of advertising return weighs on the margin, are part of it too.
You need an advertising account that is active or ready to be opened. With no history, we start low and work out the budget backwards.
Beyond $100,000 of media budget a month, we agree on a custom arrangement. The 30-minute call serves precisely to determine that.
The conditions of the sprint
The clock. The 90 days start when access is handed over, not at signature. A delay on your side moves the calendar day for day. The agreed price stays the same as long as the agreed scope does not change.
Continuity. If you carry on after the report, we confirm the monthly rate with you, depending on the work to be done. What follows can still be ended on 30 days' notice.
The schedule. The duration of the sprint does not move. A request that comes in during a step is added to the list of work and prioritized at the next step, according to its value.
The expertise involved
The areas of expertise that work together
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →Your questions
Frequently asked questions about managing your advertising
Do you only manage Google Ads?
No. Google Ads and Microsoft Advertising cover paid search. Meta covers social advertising on Facebook and Instagram. We choose according to where your buyers make their decision, not according to a preference for a platform.
What is the minimum advertising budget?
There is no minimum budget. With no history, we start low and gather data until we know your cost per request. The budget is then worked out backwards, from the number of customers you are aiming for.
How much does managing my advertising cost?
Our fees are a fixed amount within each band of media budget, from $1,195 a month for one platform. They are never a percentage: a percentage would make you pay more every time you raise your budget.
How soon will I see a difference?
The cuts in wasted budget can show from the first month. After a restructuring, the platforms' algorithms generally need four to six weeks of learning to stabilize.
Do my advertising accounts stay in my name?
Yes. The advertising accounts and their access stay in your name from the first day to the last. We also document what was built and why, so your team can take over.
Can I use the same advertising account for several markets?
It is technically possible, but we advise against it most of the time. A new market needs its own campaigns and its own reading. Otherwise, its results drown in the average of your established markets and you do not know whether it is profitable.
Optimize the profitability of your digital campaigns
How much does a customer cost you today?
One of the two partners answers within one business day. You get a straight read on your situation, and you decide what comes next.
Got it.
One of the two partners answers within one business day, at the address you just gave us.
