Immediate expertise
The PPC agency that sells
One budget, four platforms and strategists who decide where it goes every month. Our fees are separate from the media budget.
See the pricing ↓ · We take a limited number of engagements. We tell you quickly whether your company fits one of our sixteen places.
We are proud to contribute to our clients' success.
The four platforms
Four platforms, measurable sales
We choose them one by one: each one answers a precise moment in the buying journey, and we deploy the ones that will generate the most qualified leads for you.
The budget goes where it pays. If a platform does not hold its gross margin threshold, we remove it, even if it was part of the initial strategy.
What we manage
Four workstreams to secure your profitability
Measurement
Server-side tracking, real conversion values (CRM), the exclusion of duplicates and unqualified leads. It is the base of everything else.
Structure
We build campaigns that read clearly: we separate intents, margins and markets, so the algorithm has a clean base to optimize for your sales.
The message and the page
An ad is judged together with its landing page. We work on the promise and the page together (CRO), because an ad that leads to a page that does not convert is a wasted budget.
Budget allocation
Every month, the budget moves towards what holds its margin threshold. Our team optimizes continuously.
Who it is for
Advertising amplifies revenue, it does not invent it.
It pays off when you have an offer that already sells, a known margin per product or per sale, and the capacity to close the leads that come in.
It pays off less when the site does not convert, when follow-ups drag on internally, or when the budget is too thin to rise above the noise.
We tell you before taking the engagement. In many cases, the money is better placed in conversion (CRO) or in organic SEO for a quarter.
The starting point
A paid, sales-focused audit before any proposal
We open your accounts, rebuild the measurement and put a number on the revenue being lost. You leave with a costed strategic plan, whether the next step happens with us or not. Every proposal rests on this diagnosis, never on an automated report.
Ask for an auditIf your challenge is the overall profitability of your acquisition, look at the goal rather than the expertise.
Optimize the profitability of your digital campaignsDefinition
What is paid advertising?
Paid advertising covers the campaigns bought from advertising platforms, mainly Google, Meta, LinkedIn and Microsoft, to get visibility and leads immediately rather than by building an organic position (SEO). It is called paid search when the buying happens on search engines and paid social when it happens on social networks. Unlike organic search, the traffic stops the day the budget stops, which makes measuring profitability (CRM/ROAS) decisive.
What paying per click means
You pay when someone clicks on your ad, not when it is shown. It is the dominant model in digital advertising, and the four platforms our strategists run work this way. The price of a click is set by a real-time auction, influenced by the competition on the query, the quality of your ad and the profitability of the page it leads to.
The industry acronym for this model is PPC, pay per click. What follows applies to all four platforms, because it is the business model that is shared, not the platform.
What makes the cost of acquisition vary
Six factors, and each one can be measured. Nobody can announce a cost per qualified lead before looking at them: what we can do is tell you which ones work against your margin and which ones you can move.
| Factor | What it changes | What you can do about it |
|---|---|---|
| The platform | A LinkedIn click costs several times a Meta click, because it buys a B2B decision-maker that Meta does not have. | Choose the platform based on the value of the sale, not the price of the click. |
| The industry | Law, insurance and renovation are among the most expensive auctions, because a customer is worth a great deal there. | Optimize conversion (CRO) to absorb the cost of the click. |
| The format | Search costs more per click than display and converts into sales far better. | Judge a format on its cost per acquisition rather than on its cost per click. |
| The size of the audience | An audience that is too narrow exhausts the budget and pushes the cost up, an audience that is too broad brings in the curious. | It is the setting most often set wrong and the most profitable for experts to correct. |
| The length of the campaign | Automated bidding needs real conversions to learn; the first weeks cost more. | Plan on 60 to 90 days before judging profitability, and hold on until then. |
| The bidding model | Aiming for click volume or aiming for the margin on sales does not produce the same account, nor the same revenue. | It follows from your business goal, and it changes when the goal changes. |
The cost per click is not the metric to watch. A $2 click that never converts costs more than a $12 click that leads to a sale. The figure that decides is the cost per acquisition, compared with the margin a customer is actually worth to your business.
There is no minimum budget
We do not announce a floor, because a figure announced before we know your market means nothing. A physiotherapy clinic in a small town and a business insurer covering all of Quebec are not looking for the same customer, do not pay the same click and do not need the same budget.
First phase
We start low, and we learn.
Without history, nobody knows your real cost per click or your conversion rate. So we open with a deliberately low budget, long enough to gather enough data to establish a cost per result. This phase costs money without bringing much back, and that is normal: it buys the information that makes what follows profitable.
Second phase
The budget follows from the figure
Once the cost per result is known, the budget is calculated backwards: how many customers do you want per month and how much does each one cost. That is when we recommend an amount, and it holds because it comes from your figures and not from a grid. If the cost per customer exceeds what a customer brings you, we tell you to stop.
What really sets your budget
- What a customer is worth to your business. A five-figure business insurance contract supports a cost of acquisition that a physiotherapy treatment does not.
- The price of the click in your industry. It varies twentyfold between a quiet niche and a contested auction.
- The territory covered. A city, a region or the whole of Canada do not require the same spend to be visible.
- Your site's conversion rate. Doubling conversion cuts the cost per customer in half, without adding a dollar of budget. It is often the first workstream, even before advertising.
The platforms' technical minimums
Those do exist, and they are low. They say what the platform accepts, not what produces a result.
| Platform | Minimum accepted by the platform | What it allows |
|---|---|---|
| Google Ads | No amount imposed | You can open at a few dollars a day. The account will run, it will not learn. |
| Meta Ads | A few dollars a day | The most permissive of the four, provided you have creative to rotate. |
| LinkedIn Ads | A daily minimum per campaign | Nothing forces you to hold it all month: a two-day campaign remains possible, and its monthly cost is that of those two days. |
| Microsoft Advertising | No amount imposed | Rarely on its own. It is added to a Google account that is already profitable. |
Ad budgets are paid directly to the platform, from your account. Our expert fees are separate, fixed and never a percentage of the spend. The result is measured in cost per lead rather than in number of clicks. The details are in the billing section.
Billing
Two amounts, two invoices, no commission
It is every business owner's first question, and it deserves a written answer. Here is ours.
The media budget
Paid directly to Google, Meta, LinkedIn or Microsoft.
In your own accounts, in your name, with your card. It never passes through Falia. You see every dollar invested in the platform's interface, with no intermediary.
Our fees
A fixed monthly amount, set for profitability.
Never a percentage of the spend. A fee indexed to the budget would rise every time your spend rises, whether sales follow or not. The amount does not move when the click budget goes up.
Direct consequence: when our strategists recommend reducing a budget because it no longer produces sales, it costs us nothing. It is the only way to make that advice credible.
Sources
- Daily budget thresholds and authorized overspend: Google Ads, official help, consulted in August 2026.
- Minimum learning budget for a campaign: Meta, business help centre, consulted in August 2026.
- The fees and the per-platform thresholds are Falia's, set on current engagements.
Our perspective on paid advertising
Our analyses are signed and published before any engagement. You can judge the reasoning before calling us.
Google Ads: structure, exclude, measure
Account structure, exclusions and the search terms report, which shows where the budget goes.
From the reported ROAS to real profit
Why the revenue reported by the platform and the one in your books never match, and how to settle it.
The threshold below which a test proves nothing
The minimum budget for a campaign to gather enough conversions to decide anything at all.
Who runs your budget
Falia's two partners. One of them takes your account and remains responsible for it, from the first call to the monthly report. The same person decides where the budget goes and explains why to you, every month.
Gabriel Gervais
Partner · Strategy, advertising and measurement
Gabriel runs the advertising accounts. He structures the campaigns, wires the measurement all the way to the CRM and decides every month how the budget is split between the platforms. He is the one who decides to cut a campaign that no longer pays.
He signs his analyses on paid advertising.
Geneviève Cyr
Partner · Web development, SEO and GEO
Geneviève looks after what happens after the click. She reworks the landing page, the structure of the offer and the journey, because a well-run advertising budget on a page that does not convert is still money lost.
She signs her analyses on conversion.
Sixteen growth engagements at a time, one client per industry. That is what allows a partner to stay on each account rather than hand it to someone else.
Our method for your sales
Five steps led by our strategists, the same on all four platforms. What changes is the content, never the demand for profitability.
- 01
The profitability analysis
We establish your goals, your gross margins and the value of a closed sale before touching a bid. If advertising does not look profitable, we tell you.
- 02
The audience and the exclusions
Who we target and above all who we exclude, to concentrate every click on a potential buyer.
- 03
The structure and the measurement (CRM)
We build the campaigns and we connect the measurement to your CRM before the first dollar is spent. A campaign launched without sales tracking spends blind.
- 04
Margin optimization
Every week, what holds its margin threshold goes up and what sits idle is cut. It is expert work, carried out continuously.
- 05
Revenue reports
You receive a monthly report and a strategy session. We talk about qualified leads, cost per sale and real ROAS, before impressions. Between two reports, the dashboard stays open: you do not wait for the end of the month to know where the money goes.
Pricing
What digital advertising costs at Falia
One platform or four, the fees follow your media budget for the month, in tiers known in advance.
| Monthly media budget | One platform |
|---|---|
| Up to $10,000 | from $1,195 |
| $10,001 to $25,000 | from $1,595 |
| $25,001 to $50,000 | from $2,095 |
| $50,001 to $65,000 | from $2,795 |
| $65,001 to $80,000 | from $3,495 |
| $80,001 to $100,000 | from $4,295 |
Above $100,000 of media budget a month: a custom agreement.
The tier is agreed with you before the month, and it comes back down the following month if your budget comes back down. The full rules.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →FAQ
Frequently asked questions
How do I choose a PPC agency in Quebec?
+
Three questions are enough to decide. Who runs the account day to day, and is it the same person who answers you? Are the fees separate from the media budget, or taken as a percentage of what you spend? And what does the agency agree to be judged on: cost per lead and sales, or the number of clicks and impressions? The second question is the one that changes the most about how an agency gets paid.
What minimum budget does advertising take?+
It depends on the cost of acquisition in your market and on the gross margin of a customer. The budget must allow enough sales to accumulate for the AI to learn. Our strategists calculate that threshold with you before starting.
How long before we see revenue?+
Traffic, within days. A reliable reading of profitability (qualified leads, sales), after a few weeks, the time it takes to accumulate conversions. Budget decisions made before that remain expensive bets.
Do we need to activate all four platforms?+
Rarely. Most profitable engagements use one or two, and a budget concentrated on those produces more sales than a budget spread over four.
Who keeps ownership of the advertising accounts?+
You, 100%. We work inside your accounts, with your billing. If the engagement ends, the history and the conversion data belong to you.
Do you take a percentage of the media budget?+
Never. A percentage fee rises with your spend rather than with your sales. Our management fees are set per engagement to protect your margins.
Digital advertising
Where does the profitability of your advertising stand?
One of the two partners answers within one business day. You get a straight read on your situation, and you decide what comes next.
Got it.
One of the two partners answers within one business day, at the address you just gave us.
Ready to optimize your digital campaigns?
Thirty minutes is enough for our experts to see where the budget is being lost. One of the two partners answers you directly.
Book a call