Laval
The SEO agency for Laval businesses
When your customers search for what you offer without typing “Laval”, Google often shows them Montreal businesses. We work on your Google Business Profile and your pages to put you back in front of them.
One of the two partners replies within one business day. You then decide what comes next, at your own pace.
Why Montreal businesses show up ahead of you
The competitor that costs you the most customers is often on the Plateau, not in Vimont. It shows up ahead of you when your customers do not type “Laval”.
Why Google shows Montreal businesses to your customers
When a B2B or B2C buyer searches for what you offer without naming a city, Google shows them businesses from across the region, many of them in Montreal. Their sites have often been around longer and have more links from other sites: Google may then place them ahead of yours.
In practice: a buyer in Pont-Viau searches for what you offer and may call three Montreal competitors before your business, even though it is six minutes from their home.
The searches that name Laval
There are fewer of these searches, but a person who types the name of their city often wants to buy close to home. That is why we name Laval and your district on the pages of your site.
Targeting Laval or all of Greater Montreal
We target Laval when your customers need to meet you in person and all of Greater Montreal when the sale can be closed remotely.
| Your business model | What we target | Why |
|---|---|---|
| Store or clinic the customer travels to | Laval, district by district | Your Google Business Profile can bring you most of your customers. |
| Home service | Laval first, the North Shore next | Google shows you first to customers close to your address. |
| Remote sales across the whole region (B2B or B2C) | Greater Montreal, with no city name | The credibility of your site in the eyes of Google counts the most. |
| Online store, delivery everywhere | Your products rather than your city | Your customers search for a product, not a city. |
The districts of Laval
Laval was created in 1965 from the merger of fourteen municipalities. Your customers still often search by district.
Chomedey
It is the most commercial district in Laval, where many languages are spoken.
An English version of your site (and sometimes another language) can attract more customers there.
Sainte-Rose
Vieux-Sainte-Rose draws people from all over Laval for its restaurants and its shops.
If your business is there, we name Vieux-Sainte-Rose on your pages to reach the people who search for the district by name.
Fabreville
It is a mostly residential district, in the west of Laval.
Fewer businesses compete for the Google map there: a business with good SEO can attract customers fairly quickly.
Pont-Viau
The district faces Montreal, on the other side of the Rivière des Prairies.
Google also shows Montreal businesses there. We rely on proximity: your customers often prefer a business a few minutes from home.
Why your address counts on Google
Google chooses the businesses shown on its map largely according to where the person searching is located. A Fabreville business can therefore be missing from the map when a customer searches from Duvernay.
If you serve the whole city, we can add Google Ads advertising in the districts where your profile shows up less.
What we do for your sales
We offer four services. You will not necessarily need all four: on the first call, we look with you at which ones can help you.
01
Audit and technical SEO
We check how Google reads your site: indexed pages (recorded by Google), speed, structure and duplicate content. We show you what the fixes can bring you before you invest.
02
Pages that answer your customers' questions
We write a page for each service your customers search for, with the name of the district when it is useful.
03
Local SEO (Google Business Profile)
We define your service area, we keep your contact details identical everywhere on the web and we help you manage your reviews. The profile belongs to you.
04
Your site's reputation
We earn mentions of your business on reputable sites (associations, media, business partners).
When a buyer asks ChatGPT, Gemini or Claude to name suppliers in the region, your business may appear in the answer or be missing from it. We check what these AI tools say about you.
The details of the engagement are on our SEO agency page. While your SEO takes hold, Google Ads advertising can bring you customers.
A B2C case, in detail
A specialty store in Chomedey, one address, customers from Laval and the North Shore. The client is kept anonymous to protect its market share.
The starting point
In February 2025, the store only showed up when the buyer typed “Laval”. On the high-volume generic searches, the top ten results were all Montreal businesses.
What was done
- Targeting (Google Ads and SEO) deliberately set on the “Laval” queries, which have little volume but a much higher purchase conversion.
- The Google Business Profile taken back in hand to capture direct calls.
- One page per margin range, structured for local sales (CRO).
- Authority links built with legitimate local business organizations.
17 out of 40
purchase queries in the top three positions, against 2 at the start
+143%
appearances in the Laval local pack generating leads
+61%
store visits from the Google listing
Period: From February 2025 to February 2026. Measurement: Rankings tracked on a basket of purchase queries, real store visits through Google statistics.
What your SEO costs
Our prices are shown so that you know, before the first call, whether we fit your budget.
The 30-minute call
Free of charge
You talk about your situation with a partner. We look together at whether SEO can be profitable for your business. Book your call.
The marketing consultation
$595
You spend 90 minutes with a partner to decide where to put your budget. See the details of the consultation.
The SEO engagement, per month
From $1,600
You can end the engagement with 30 days' notice. You stay as long as the work pays off for you.
The monthly engagement is offered from $1,600. Below that amount, we would not have enough hours to move your position on Google.
Who leads your engagement
One of the two partners stays accountable for your results, with the team that carries out the work. We lead at most sixteen growth engagements at a time, with only one client per industry and per market.
Gabriel Gervais
Partner · Strategy, advertising and measurement
It is almost always Gabriel who takes your first call and carries out your audit. He builds the strategy from your growth goal: where to put your budget, which market to test and how to tie each lead to an actual sale in your CRM. He mainly leads the engagements Generate demand and growth, Optimize the profitability of your digital campaigns and Develop a new market. With Geneviève, he also works on organic search (SEO), AI visibility (GEO) and conversion (CRO). The sales from a Google Ads or Meta Ads campaign depend on the page that receives the click. His articles mostly cover marketing strategy, paid advertising and measurement.
Geneviève Cyr
Partner · Web development, SEO and GEO
Geneviève is the one who puts the strategy of your engagement into action. She takes charge of all our web development projects: Shopify, WordPress and the new ways of building a site with AI. She leads our team of developers and translates your business needs into technical language. She leads your organic search (SEO), your visibility in AI answers (GEO) and your site's conversion (CRO). Her work is at the heart of the goals Strengthen your visibility in AI answers, Attract customers with SEO and AI and Improve your site's conversion. With Gabriel, she also prepares the landing pages for your advertising campaigns. Her articles mostly cover SEO, AI visibility and web design.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →Questions from Laval business owners
Does my agency have to be in Laval?
No. Google does not take your agency's address into account to rank you. Our work is on your site and on your Google Business Profile, with your address in Laval.
Can I get ahead of the big Montreal competitors?
Often, yes, on the searches that name Laval. On searches with no city name, competition is stronger and results take more time. We target your Laval customers first, then those across the whole region.
How long does SEO take to show results?
Your Google Business Profile can start bringing you calls after a few weeks. For the pages of your site, it often takes 3 to 6 months before you see your rankings move. Stable results generally take 6 to 12 months.
Do the partners travel to Laval?
Yes. The partner who leads your engagement comes to meet you at the start of the engagement and at the midpoint. Monthly follow-ups take place by video call, so that the hours of your engagement go to your SEO.
What if I stop the engagement after a few months?
You keep everything: your site, the technical fixes, your Google Business Profile and your content. Your positions on Google can hold for several months, then slip if your competitors keep investing.
Is your business in Blainville, Mirabel or Saint-Jérôme? See our page on the Laurentians.
Business owners in Laval
Is your Montreal competitor taking your customers?
One of the two partners looks at your rankings and answers within one business day. They tell you whether SEO can be profitable for your business.
Got it.
One of the two partners answers within one business day, at the address you just gave us.
