Facebook · Instagram · Messenger
The Facebook Ads agency in Montreal that puts your sales first
Facebook and Instagram, orchestrated together inside Meta, run on sales.
You are looking for a Facebook advertising agency. What our experts deliver: Facebook and Instagram run together, by the two strategists. One budget, focused on revenue.
See the pricing ↓ · Montreal · Quebec · Laurentians · A limited number of engagements
We are proud to contribute to our clients' success.
The point that changes everything
Facebook and Instagram: one sales engine, one budget
Most advertisers believe they have to choose a platform. Both are run from Meta Ads to maximize leads. You set a margin goal, and the algorithm, guided by our strategists, serves in the Facebook feed, in Reels or in Messenger, wherever acquisition costs the least. One budget, one goal: sales.
One budget for both networks. A well-structured campaign finds the buyer on Facebook or on Instagram.
Sales data (CRM) accumulates and Meta's AI (Advantage+) learns faster who actually buys.
Every click is paid for a potential buyer. One account, one profitability strategy, senior experts.
In one line
It is what you expect from a specialized team before handing it a budget: that it answers for your sales.
What we run through Meta
Three business goals, one and the same demand for profitability
We structure your budgets around a concrete business result, well ahead of “visibility” or likes. Three cases come up most often.
Selling tickets (events)
We push sales towards the deadline by retargeting undecided buyers as it approaches, and we measure the exact cost of acquisition per ticket sold.
Goal: “Optimize the profitability of your digital campaigns”
Selling online (eCommerce)
We connect your catalogue to Meta with structured data. We optimize the budget on cost per purchase (CPA) and gross margin (real ROAS), rather than on traffic.
Goals: “Optimize the profitability of your digital campaigns”, “Improve your site's conversion”
Generating leads (B2B / services)
We capture qualified requests. We measure the real cost per sale, followed all the way to the final signature in your CRM.
Goal: “Optimize the profitability of your digital campaigns”
The offer
Senior expertise, measured on your sales
We compare ourselves on closed sales and on who actually manages your account, rather than on the lowest price or promises of clicks.
Two senior partners on your budget
Gabriel and Geneviève. One of the two leads your advertising profitability and remains responsible for it, from the first call to the monthly report.
Sixteen growth engagements, one per industry
Business exclusivity: the expertise you pay for is reserved for you.
Direct access to the strategists
You talk to the two partners who do the work and who walk you through every report.
It is a deliberately focused agency model, in service of our clients' revenue.
All the way to the sale (CRM)
What Meta reports and what we measure in margin
Meta's ads manager claims every conversion it possibly can. That is useful for the algorithm, but it remains distinct from your real revenue.
The complete sales chain
- The prospect clicks, and is tagged so we know exactly how much the campaign cost.
- The conversion (CRO) on the site is sent to Meta, secured server-side to get around ad blockers.
- The lead lands in your CRM: we immediately tell a real B2B sales opportunity from a curious visitor.
- The sale collected is matched to the initial click. It is the only figure our strategists agree to be judged on.
We compare Meta's invoice with the deposits in your bank account. The gap reveals the true return on investment.
Two amounts, two invoices
The media budget is paid directly to Meta by your company. It never passes through Falia: you control your spending.
Our expert fees are a fixed amount, set by your revenue goals, never a percentage of the advertising spend. A percentage fee would rise with your spend rather than with your sales.
Business consequence: recommending that a Meta campaign that no longer pays be cut changes nothing to our fees. That is what makes our advice credible. The billing details.
Our method
How our strategists run your campaigns
Sales goal. We define the real sales goal (number of sales, ROAS) and the CRM data. We start from your revenue rather than from “impressions”.
Profitability structure. We build the Facebook and Instagram audiences and placements to lower the cost per acquisition (CPA).
Creative. We prepare the ads in the right formats, with content designed for conversion.
Expert measurement. We set up the technical tracking (API) to read the margin per purchase, beyond the surface indicators.
Continuous optimization. We analyze sales every week, we cut what costs too much and we reinvest in what leads to sales.
Who it is for
It is for you if
You have a business goal with a number on it: eCommerce margins to protect, a cost per lead (CPA) to bring down for your B2B sales.
You want to know where every dollar goes and to demand real data from your specialized team.
You are looking for two senior experts committed to your growth, rather than a low-priced package of clicks.
It is less for you if you are looking for a volume of Facebook followers who will never buy your products.
Pricing
What Meta Ads management costs
Meta on its own, or Meta as a second platform behind Google Ads. The fee follows your media budget for the month.
| Monthly media budget | Meta alone |
|---|---|
| Up to $10,000 | from $1,195 |
| $10,001 to $25,000 | from $1,595 |
| $25,001 to $50,000 | from $2,095 |
| $50,001 to $65,000 | from $2,795 |
| $65,001 to $80,000 | from $3,495 |
| $80,001 to $100,000 | from $4,295 |
Above $100,000 of media budget a month: a custom agreement.
- As a second platform, behind a Google Ads account we already manage: from $500 a month depending on the tier.
- Meta is most often used to retarget the visitors qualified by search. That is where it costs the least per sale.
The tier is agreed with you before the month, and it comes back down the following month if your budget comes back down. The full rules.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →FAQ
Your questions about the profitability of your Meta campaigns
Should I invest in Facebook or in Instagram?
Both together. They are managed as one by the AI, and our strategists run them centrally towards the lowest cost per acquisition, whichever platform delivers it.
What budget does it take to generate sales?
The budget depends on the value of your product and on the cost of acquiring a profitable customer. The full picture of our expert fees is given during the business call.
What is Meta's Advantage+ automation?
It is Meta's AI. We use it for its power, and our experts keep human control (the conversion tags) to cut everything that does not generate gross margin.
Do you produce the ad visuals?
We prepare the ads to maximize conversion in the feed and in Stories. The scope of the creative work is defined during the strategy call.
How long before we see advertising revenue?
The first data arrives quickly, but Meta's AI needs to learn who your buyers are before delivering its full profitability (a few weeks). We talk to you in measured sales (CRM) rather than in promises of clicks.
Is there a long-term agency contract?
We frame it as a commitment to profitability on both sides. We keep our clients through the sales we generate.
Are your Meta ads really generating sales?
Thirty minutes with the two partners to analyze your current spend and see where the money is being lost without generating sales.
No commitment · 30 minutes · you talk to a partner
Facebook · Instagram · eCommerce · Montreal · Laurentians
From trial and error to real margins.
