Measurement and data
Looker Studio agency: marketing dashboards
Every month, someone exports Google Ads, Meta and GA4 into a spreadsheet. Our Looker Studio agency brings these sources and your CRM together in a dashboard that updates itself, with the numbers that help you decide: sales, margin, cost per sale.
Get a quote ↓ · Online stores and B2B and B2C businesses
We are proud to contribute to our clients' success.
In the dashboard
What your Looker Studio dashboard contains
Sources brought together. GA4, Google Ads and Search Console connect directly. Meta, LinkedIn and most CRMs go through a connector, often a paid one, or through an automatic export to Google Sheets or BigQuery.
Indicators that follow your business model. For an online store: sales, margin and overall ROAS across Google and Meta. For a business that runs on leads: leads, closed sales and cost per sale.
A metrics dictionary. Every number has its definition and its source, so that everyone talks about the same thing in meetings.
Pages based on who reads them. One page for leadership, another for the team that runs the campaigns. Everyone finds their number without digging.
Access in your name. The dashboard, its sources and its connectors stay with your business.
Our method
From a business question to a dashboard
The decisions to inform
Who reads the dashboard, how often and to decide what. The indicators are chosen from there.
Data quality
A dashboard is only as good as its data. If measurement is not reliable, we start with the GA4 audit.
The build
Sources are connected, calculations are checked against your sales figures, and pages are built based on who reads them.
The handover
A reading guide, access in your name and adjustments after the first few weeks of use.
Depending on what you sell
The numbers that matter to you
Definition
What is Looker Studio?
Looker Studio, formerly Google Data Studio, is Google's free tool for building dashboards from several data sources: GA4, Google Ads, Search Console, Google Sheets and BigQuery, as well as other sources through connectors.
Quote
Get a quote for your dashboard
A dashboard is priced according to the number of sources, connectors and pages. Tell us which questions it should answer: we will reply with a quote.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →FAQ
Frequently asked questions
Is Looker Studio free?+
Yes, the tool is free. Connectors to sources that don't come from Google (Meta, LinkedIn, most CRMs) are often paid. We tell you before we start.
Can we see our CRM sales in it?+
Yes, through a connector or an automatic export to Google Sheets or BigQuery. That is what lets you track cost per sale rather than cost per form.
Why do the dashboard numbers differ from those in Google Ads?+
Because each platform counts conversions its own way. The metrics dictionary says where each number comes from. The reference number remains your sales figure.
Can you take over an existing report?+
Yes. We start from what your team already uses, check the calculations and remove whatever does not support a decision.
Does the dashboard belong to us?+
Yes. The report, its sources and its connectors stay in your name. Your team can edit it without us.
Looker Studio
Do your reports answer your leadership's questions?
A partner answers within one business day. You get a straight read on your situation, and you decide what comes next.
Got it.
A partner answers within one business day, at the address you just gave us.
What question does your leadership ask every month?
Tell us: we will tell you which data answers it and what needs to be connected to get it without manual exports.
Get a quote