Insights · Topic
Our analysis on eCommerce
Catalogue, checkout, Shopify and selling abroad. Our analysis on what makes an online store sell, written from real engagements.
32 insights · In-depth analyses and short notes
Latest insights on eCommerce
Our newest articles on Shopify, product catalogues, checkout and selling abroad.
- Percent off or dollar off: how to display a discount in your ads
- How much does a Shopify store cost in Quebec in 2026?
- Shopify Payments in Canada: fees, payouts and Quebec taxes
- Shopify's Fall '26 Edition: AI agents become a sales channel to manage
- Shopify AI shopping channels: the setting that enrolls your store by default
- Shopify and Google AI Mode: preparing your store for checkout in search
- Shopify Analytics: session counting changes in September 2026
- How to add online sales to a business that sells in person
- eCommerce profitability: average order value, repeat purchases and returns
Insights by theme
Grouped by theme, newest first.
Platform and Shopify7
- How much does a Shopify store cost in Quebec in 2026?
- Shopify Payments in Canada: fees, payouts and Quebec taxes
- Shopify Analytics: session counting changes in September 2026
- How to add online sales to a business that sells in person
- How to choose an eCommerce platform: criteria and costs
- When should you upgrade to Shopify Plus? Costs and criteria
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Cart, checkout and loyalty10
- Percent off or dollar off: how to display a discount in your ads
- Shopify's Fall '26 Edition: AI agents become a sales channel to manage
- Shopify AI shopping channels: the setting that enrolls your store by default
- Shopify and Google AI Mode: preparing your store for checkout in search
- eCommerce profitability: average order value, repeat purchases and returns
- Automated email sequences: driving sales without exhausting your list
Catalogue and search8
- Product variants and SEO: when should you create a separate page?
- Google Shopping: optimizing your Merchant Center product feed
- eCommerce site search: improving results across your catalogue
- eCommerce site speed: prioritizing fixes for a large catalogue
- eCommerce SEO: how to structure URLs for a large catalogue
- eCommerce SEO: optimizing categories, products and URLs
Selling abroad7
- Declined international payments: how to investigate the causes
- Tariff changes: updating prices across your website and sales channels
- Multilingual stores: coordinating translation, URLs and SEO
- The end of U.S. de minimis: adapting your checkout
- Multi-currency sales: setting prices, rounding rules and margins
- Shopify Markets: entering a market without duplicating your store
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Marketing consultation
90 minutes with a partner on your business question
We look at your real numbers and tell you what we would do in your place to grow your sales. A paid session has nothing to sell you: the advice covers only your question.
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You fill in a short questionnaire. We arrive prepared, with your data in hand, so the 90 minutes go to your question rather than to your context.
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The written summary
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