Marketing teams
Senior reinforcements for your marketing team
You lead marketing for a large company or a structured organization. You already have a team, but you are missing very specialized expertise, resources or an outside perspective to unblock a situation. Our senior strategists act as additional experts on your team: we fit into your processes, we build the strategy and we carry it out, in AI visibility (GEO), in high-budget advertising and in analytics measurement.
We are proud to contribute to our clients' success.
The corporate challenge
A stable team, year after year
We know the biggest frustration of marketing teams in large companies: staff turnover at their partners. The person who presented the strategy leaves the file, their replacement starts from zero and you lose months explaining everything again.
At Falia, stability is part of the model: the people who get to know your business stay on your file, year after year. A partner is involved from A to Z in every engagement. We work with your marketing team, your product team and your leadership. The large companies that hire us keep the same team of senior experts.
Execution built for large volumes
Your internal processes may be complex, but your tactics in the market must stay agile. We bring you the most advanced strategies to protect your market share.
AI visibility (GEO): the new challenge
For a large company, protecting its share of voice now goes through artificial intelligence, alongside traditional SEO. We structure your vast catalogues and your data so that your brand becomes the reference cited by ChatGPT, Gemini, Claude, Copilot and Perplexity.
See GEO →Managing major advertising budgets
Managing $10,000 or $100,000 a month does not call for the same campaign architecture. We manage significant media investments with structures designed for volume, profitability and the systematic reduction of your acquisition cost.
See advertising →Advanced measurement and attribution
Large companies are often buried in data without being able to tie clicks to real sales with certainty. Our senior strategists have the technical expertise to reconcile your campaigns with your CRM and prove the exact return on investment to your leadership.
See measurement →A collaboration designed for professionals
A partner on your file
The ecosystem of a large company calls for experienced strategists at every step. The execution is handled from A to Z by the partner who leads your engagement, with the team of experts that works with them.
We talk to your IT team as we do to your leadership
We provide rigorous technical specifications for your in-house developers and crystal-clear profitability reports for your executive committees.
A natural extension of your team
We complement your department with the tactical expertise it is missing on the most specialized channels, to help you shine internally.
Do you have no in-house marketing team, and would you rather hand over the whole thing? That is the other half of our clientele, and it has its own page.
For business owners →Senior reinforcement
What is blocking you right now?
Let's talk about your current challenges. We will present a clear, stable integration plan that respects your processes.
Got it.
A partner answers within one business day, at the address you just gave us.
What it costs
Rules you can defend internally
You spend a budget that you have to justify internally. Here is what makes ours predictable.
- A tier covers up to ten campaigns running at the same time per platform.
- The month's budget is agreed in advance and the fee is announced at the same time.
- No retroactive adjustment. If actual spend goes over the planned budget, nothing changes during the month.
- The fee comes back down the following month if the budget comes back down.
- Bing is never sold on its own: it is added to a Google Ads account.
- Your advertising accounts, your data and all their history remain yours, before, during and after the engagement.
Two packages designed for an organization
Envergure
from $8,500 a month
Key account SEO and GEO, up to two advertising platforms.
- A monthly committee with the partners
- An annual plan, revised each quarter
- A named back-up contact, for continuity
- A committed response time
Amplitude
from $14,500 a month
Multilingual or multi-brand, all four platforms.
- Everything in Envergure
- A weekly review
- Integration with your in-house marketing team
- Training for your teams included
Beyond that: several domains, tenders and framework agreements, custom-priced. Below these packages, the tiered grid applies as it does for everyone.
FAQ
Frequently asked questions
Do you replace our in-house team?
No. We fill a need for tactical expertise on the most specialized channels. Your team keeps the brand, the customer relationship and the final say.
How do you fit into our processes?
We adapt to yours: technical specifications for your in-house developers, profitability reports for your executive committees and the communication channel you already use.
Who actually carries out the engagement?
A partner runs your engagement from A to Z. The team and AI do the work, then the partner signs off on every deliverable. You therefore have an experienced strategist at every step, as the ecosystem of a large company requires.
Do you work under a non-disclosure agreement?
Yes. It is the norm with our large clients, and the same discretion applies to all our engagements.
Do you take a percentage of the media budget?
No. Your advertising budget goes straight to Google, Meta, LinkedIn or Microsoft, from your own accounts. We do not bill it and we take no percentage of it. Our fee follows a spending tier and is announced in advance, together with the month's budget. A percentage model would reward spending rather than results.
Need senior reinforcements?
Let's discuss your current challenges. We will present you with an integration plan that is clear, stable and respectful of your processes.
