SEO audit
SEO Audit Services in Montreal
An SEO audit shows what keeps your site from attracting customers on Google, on Bing and in AI answers. Ours starts from your business goals, examines the technical side, content, links and your competitors, then ends with an action plan ranked by its impact on your sales. A partner leads it from the first call to the report, and your team can execute it without us.
30 min
free call with a partner
2 to 6 wks
depending on our commitments
5
parts checked by a partner
0
obligation to execute with us
We are proud to contribute to our clients' success.
Definition
What is an SEO audit?
An SEO audit is a complete review of a website that finds what keeps it from appearing in Google and Bing results, then ranks the fixes by importance: technical health, content and keywords, links, local search and visibility in AI answers (GEO).
It gives you a measured picture of where things stand and an action plan. Without it, an SEO strategy fixes things at random: it may work on details while the real blocker stays in place.
When to get an SEO audit
01
Before or after a redesign
A redesign or a migration can wipe out rankings earned over years. The audit lists what to protect beforehand, then checks afterwards that the redirects held.
02
When your traffic drops
A traffic drop always has a cause: a Google update, a technical error, a stronger competitor or AI answers. The audit finds it before you spend in the wrong place.
03
Before starting an SEO engagement
The audit sets the starting point and the priorities. Repeated later, it measures what the engagement changed.
04
Before entering a new market
A new region, a second language or a new country means knowing what buyers search for there and who already holds the spot.
05
On a large eCommerce catalogue
Thousands of product pages, filters and variants: this is where indexing problems cost the most sales.
06
When competitors outrank you
On Google as well as in ChatGPT, Copilot or Claude. The audit shows what they do better and where they remain vulnerable.
What we check
The audit is split into five parts. Each weighs differently on your sales: the 30-minute call decides which ones matter most. The GEO audit is included among the five: the last part is the reading of your visibility in generated answers. In every part, we compare your site with the competitors ahead of you: what they do better and where they remain vulnerable.
Technical and performance
Google Analytics 4 and Search Console setup, hosting, crawling and indexing (excluded pages, robots.txt file, sitemap), 404 errors, redirects and redirect chains, duplicate addresses and canonical tags, loading speed (Core Web Vitals), mobile display, image and video weight, structured data, language versions (hreflang).
What keeps Google from reaching the pages that carry your sales (the most urgent for your revenue).
Content, keywords and buying intent
Keywords you already rank for and the ones to target, the match between your pages and what your buyers actually type, title tags, meta descriptions, addresses and headings, pages that hurt each other, content depth against the competition, credibility signals (E-E-A-T, Google's criteria for experience and expertise), untapped content topics.
Where the gross margin you are not capturing sits, and what it is worth.
Local search
Google Business Profile, main category, reviews, consistency of your contact details across the web, presence in the local pack for your queries.
The fastest lever for closing sales close to home.
Authority and links
Inbound link profile, quality of the sites that cite you, anchor text, risky links, comparison with the three competitors ahead of you, opportunities for commercial partnerships.
Deciding whether the gap with your competitors closes through content expertise or through public relations.
Visibility inside AI, the GEO audit
What the AI engines recommend today when a customer looks for what you offer, what keeps you from being cited, and the state of direct answers.
Where the share of qualified leads that no longer click the blue links is going.
Our tools: Google Search Console, GA4, PageSpeed Insights, Semrush and Ahrefs, plus the answers of ChatGPT, Copilot, Claude and Perplexity, checked by hand. The tools surface the findings; the partner decides their order.
The strategic plan, and what you do with it
A document written to be read by leadership and executed by a development team. It ends with an action plan ordered by impact on your sales, rather than with a list of bugs.
Usable by your team
Every fix states the exact change to make, the number of pages affected and how to check that it is done.
That is our standard: an audit has to make you autonomous.
Or by our team, if you wish
Execution by Falia is an option. If you entrust it to us, the strategic plan becomes the plan of the monthly SEO engagement, with nothing to redo.
Many companies execute the technical side in house and entrust us with content and authority.
What it contains
- Your business goals, as we understood them on the call.
- The gap between what the site receives and what it should receive.
- The five parts, point by point.
- The comparison with your main competitors, part by part.
- What each technical blockage costs you in lost sales.
- The ordered plan: impact on sales, technical effort and timeline.
- The work we leave aside, and why.
- The questions to put to your current provider.
See a report excerpt before you call
Three excerpts from a real report, with the client's name and domain removed. You judge the deliverable before we even talk about it.
These excerpts come from a real report. The client's name, its domain and its screenshots have been removed, and the other figures are those of the file. What you receive will be about your site and your goals.
What an SEO audit costs
From $2,995, depending on the size of the site and the number of markets to cover. The exact amount is set after the call.
From $2,995, priced after the call
What makes the amount vary is the size of the site to audit: the number of pages to examine, the number of languages, the number of territories targeted and whether there is a catalogue with filter navigation. A 40-page brochure site sits at the starting price. A store with several thousand references, where organic search is won or lost on details, takes more.
Beyond what is described here, it is an engagement rather than an audit, and we will tell you so.
Why our audit is paid
A free audit is financed by the sale that has to follow: it rarely concludes “buy nothing”.
Ours is paid and independent. If it turns out your budget is better placed in advertising, in conversion (CRO), or nowhere, we write it.
2 to 6 weeks, depending on our commitments
The timeline depends less on the size of your site than on what our team already has on the table. The partner who writes your audit also leads ongoing engagements. The timeline runs from two to six weeks depending on our commitments.
You know the exact date at signature, and we keep it.
Three ways in, and the call says which one suits you
The 30-minute call is free of charge, and it is always where we start. The consultation, $595, is spoken and answers an urgent budget decision in 90 minutes. The audit is a written strategic plan that guides execution. If you are hesitating, the call will settle it.
Who does your audit
A partner, named, with their face. It is the strategist who takes the call, who examines the site and who signs the document. You know from the start who will actually do the work.
The person who examines your site
Gabriel Gervais in most cases. If you entrust us with what follows, Geneviève Cyr carries out the recommendations. The report carries the signature of the partner who wrote it, and you can reply to them directly. How we work.
The time we put into it
Senior work. The automated crawl is only the starting point: everything else is analysis and judgment, on your pages, on your competitors' pages, on your margins.
That work is what the price range buys.
Why an audit generator is not enough
A generator knows nothing about what you sell or the value of a closed sale. Without that data, it cannot prioritize, and it produces a list of technical findings with no hierarchy. What has value in a Falia audit is the order dictated by the impact on your sales.
Talk to a partner
Thirty minutes, free of charge, about your business goals and the leads you are after. The price and the delivery date come out of it. It is a working conversation.
- You talk to a partner, Gabriel or Geneviève.
- If the audit will not pay off for you, we tell you right away.
30 min
The strategic call, free of charge
From $2,995
The audit, priced after the call
2 to 6 wks
The report, on the date set at signature
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →Frequently asked questions about the SEO audit
How much does an SEO audit cost at Falia?
The SEO audit is offered from $2,995, depending on the size of your site. The amount is set after the 30-minute call: a 40-page brochure site and a store with 8,000 references do not take the same work.
When should you get an SEO audit?
Before or after a redesign, when your traffic drops, before starting an SEO engagement, before entering a new market, or when competitors outrank you on Google and in AI answers.
Do you do SEO audits outside Montreal?
Yes. Our office is in Montreal, and we audit sites across Quebec, as well as in France and Switzerland. The 30-minute call takes place remotely.
Why don't you do free audits?
Because a free audit mainly serves to sell the service that follows. A paid audit can conclude that SEO is not the right investment for you, and we do recommend that at times.
How long does the audit take?
2 to 6 weeks. The partner who writes your audit also leads ongoing engagements: the range depends on our commitments. You know the exact date at signature.
Who writes the strategic plan?
Gabriel Gervais in most cases, otherwise Geneviève Cyr. The plan carries the signature of the strategist who wrote it, and you can reply to them directly.
Do I have to hand you the execution to get results?
No. The plan is written so your team can execute it on its own: every fix is described precisely. Execution by our team is an option, from $1,600 a month.
What happens during the 30-minute call?
We talk about your sales and the leads you are after, rather than about technical tags: where your margin comes from, what a customer is worth, what has already been tried. That is where we check whether the audit will pay off for you.
What is the difference with the consultation offered at $595?
The consultation is spoken and serves to settle a budget decision. The audit is written, examines the site in depth and produces an execution plan. If you are hesitating, the consultation is the right starting point.
What happens if my site cannot be improved any further?
We write it to you and point you towards conversion (CRO) or paid acquisition to generate more sales. If the 30-minute call already tells us so, we say it before selling the audit.
To understand what an SEO audit has to contain, read our insight on the SEO audit. For execution, see the SEO agency.
