Measurement and data
Google Analytics consultant: marketing measurement and data
You run your campaigns. As your Google Analytics consultant, our agency takes care of what makes them reliable: GA4, Google Tag Manager, consent under Quebec's Law 25 and sales tracking all the way to your CRM. For an online store as much as for a business that runs on leads.
Get a quote ↓ · Online stores and B2B and B2C businesses
We are proud to contribute to our clients' success.
Four tasks
Collect, comply, connect, read
Collect. GA4 and Google Tag Manager installed according to a documented tagging plan: events that matter to your business, with no duplicates. Server-side tracking is added when your volume justifies it. See our Google Tag Manager consultant page.
Comply. Law 25 requires that tools able to profile a visitor stay turned off until that visitor says yes. We set up the consent banner and Google Consent Mode without losing more data than necessary. See Law 25 and your website.
Connect: from lead to sale. For a business that runs on leads, the sale closes in the CRM, often weeks after the form. We send those sales back to Google Ads and Meta (offline conversion import, enhanced conversions) so that bidding looks for customers rather than forms. For an online store, we check that each purchase is reported once, with its value.
Read. A Looker Studio dashboard brings together Google Ads, Meta, GA4 and the CRM, with the numbers that help you decide, including the incrementality test when the question is whether advertising sells. See our Looker Studio agency page.
Our method
From the audit to measurement that holds up
The GA4 audit
We read GA4, Tag Manager, consent and your advertising platforms, then compare them with your real sales. Report in 1 to 3 weeks, fixes ranked by impact. See the GA4 audit.
The measurement plan
The conversions that matter to your business, the events that produce them and their names, written before the first tag and approved with you.
The setup
GA4, Tag Manager, consent and sales sent to the platforms, tested before and after launch.
The monitoring
A change to your site, your platform or a Google rule can silently break measurement. We watch for gaps so they show up before they become expensive.
Two kinds of clients
What measurement changes depending on what you sell
Definition
What does a Google Analytics consultant do?
A Google Analytics consultant sets up, checks and maintains a site's measurement: Google Analytics 4, Google Tag Manager, visitor consent and conversions sent to advertising platforms. The work serves one purpose: making sure the numbers used to decide on the budget match real sales.
Quote
Get a quote for your measurement
Each engagement is priced according to your site, your tools and the platforms to feed. The starting point is often the GA4 audit, which shows what is reliable and what costs the most to leave as it is. Describe your situation: we will reply with a quote.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →FAQ
Frequently asked questions
GA4 and Google Ads don't show the same numbers: which one should I believe?+
Neither one on its own. GA4 and Google Ads don't count conversions the same way: attribution model, date used, consent. The number that settles it is the sales figure in your management system or your CRM; measurement is there to get as close to it as possible.
Do we need server-side tracking?+
Not always. It makes data transmission more reliable and gives you control over what leaves your site, but it does not recover any data a visitor has refused. It becomes worthwhile above a certain level of budget and sales: we tell you after the audit.
Do you work with our CRM?+
Yes, with CRMs that can export their sales. Falia is a Pipedrive, ActiveCampaign and Brevo partner. That connection is what lets advertising platforms learn which leads become customers.
Do our accounts stay in our name?+
Yes. GA4, Tag Manager and Looker Studio stay in your name. We work in them with access you can remove at any time.
Where do we start?+
With the GA4 audit. It reviews collection, conversions, attribution and consent, then ranks the fixes by their impact on your sales. Your team can apply them itself or hand them to us.
Measurement and data
Do your numbers match your sales?
A partner answers within one business day. You get a straight read on your situation, and you decide what comes next.
Got it.
A partner answers within one business day, at the address you just gave us.
Which numbers do you use to decide on your budget?
Show us your GA4 and your Tag Manager: we will tell you what is reliable and what is not.
Get a quote