Our six areas of expertise
Six areas of expertise to drive your sales
Our web marketing agency has six areas of expertise: website design, online retail, organic search (SEO), AI optimization (GEO), digital advertising and conversion rate optimization. Each one is worth most when it leans on the others. Our strength is the system we build between them, to raise their impact and amplify your results.
We are proud to contribute to our clients' success.
The six areas of expertise
Run by experts, to bring you results
AI optimization (GEO/AEO)
Being visible and recommended by ChatGPT, Claude and Copilot
The future of qualified lead acquisition also runs through AI-generated answers. By working the technical structure, the presence of content suited to AI models and the authority of your brand all at once, we raise your chances of being cited when your customers look for a solution. That traffic, often carrying sharper intent, can become a particularly interesting lever for conversions.
Explore →02Organic search (SEO)
A durable, profitable investment
SEO takes a few months before it shows meaningful results, and its return lasts well past the initial investment. Once established, it can keep bringing in leads and customers for years. Its performance is measured less by monthly traffic than by cost per acquisition and by profitability over the long run.
Explore →03Digital advertising (Google/Meta Ads)
Optimized to generate sales that pay
Digital advertising gives immediate visibility to catch the interest of your future customers. Our approach goes past the click: we run your campaigns against your real profitability goals, so every dollar invested contributes directly to the growth of your sales.
Explore →04Conversion rate optimization (CRO)
Selling more with the same traffic
Turning the traffic you already have into B2B and B2C leads and into sales is a profitable investment. Abandoned forms and abandoned carts can be fixed, through speed and user experience, working from real data and measurable results.
Explore →05Sales-driven website design
Sites designed for conversion
Corporate sites, conversion platforms or custom applications: we design ultra-fast architectures, cut for SEO and for conversion.
Explore →06Online retail (eCommerce)
Margin per purchase rather than volume of visitors
Platform, indexing of large catalogues (SEO) and lifting the basket: our experts steer the technical growth that releases the profit sitting in your inventory.
Explore →The business principle
An area of expertise is a sales engine
At Falia, an area of expertise is a discipline we work with a single commercial goal in mind: generating qualified B2B and B2C leads, or online sales. Where each one stands drives the overall performance of your results.
A site that converts poorly does not become profitable simply by buying traffic on Google Ads. A Meta advertising campaign that sends people to a slow page only wastes the budget. SEO worked on a site that blocks crawlers brings back no sales.
That is why we recommend an area of expertise for what it will return, rather than because you asked for it. We start every new engagement by measuring the gap between what your site generates and what it ought to generate in revenue, an objective read of the situation, then we deploy the strategies that perform best.
Process
You hand everything over, or you strengthen your team
Diagnosis
We map precisely where your customers look for you on Google and inside AI, and where you are losing market share today.
Strategy
A strategy dictated by direct impact on your sales and your leads rather than by the passing trends of the industry.
Execution
SEO, AI visibility (GEO), advertising and the website are delivered with real technical expertise, and a partner answers for each of them.
Optimization
We analyze, adjust and optimize your commercial results, month after month.
Marketing consultation
90 minutes with a partner on your business question
We look at your real numbers and tell you what we would do in your place to grow your sales. A paid session has nothing to sell you: the advice covers only your question.
Booking and payment online
You choose your slot and pay in a single step.
A preparation questionnaire
You fill in a short questionnaire. We arrive prepared, with your data in hand, so the 90 minutes go to your question rather than to your context.
The meeting
90 minutes by video call with Gabriel Gervais or Geneviève Cyr. You can bring up to four people from your team, and you receive the recording.
The written summary
Within 48 hours, you receive a one-page document: your situation, the three priorities we retain and what we would do in your place.
A document that belongs to you
Your leadership, your team or another agency can put it into practice. We write it so that it can be understood without us.
Flat price
$595
We give one or two consultations a week.
Book the consultationWould you rather hand us an engagement? The 30-minute call is free.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →FAQ
Frequently asked questions about how our experts work
What is the difference between an area of expertise and a goal?+
An area of expertise is a technique we have mastered (SEO, CRO, Ads). A goal-based service is the strategy a partner deploys, combining those techniques to reach a precise revenue goal.
Do we have to give Falia the whole acquisition mandate?+
Not necessarily, and the system between advertising and conversion is what maximizes leads: advertising that sends traffic to a poorly optimized site loses much of its value. Handing the whole of it to our strategists keeps it coherent end to end.
Your situation
Would you like to know where your business loses its sales?
One of the two partners answers within one business day to start the conversation.
Got it.
One of the two partners answers within one business day, at the address you just gave us.
Looking for an agency instead?
If you want to hand us the growth of your sales, the 30-minute call is free and carries no commitment.
