Your goals · New market
Develop a new market
Are you aiming at the rest of Canada, French-speaking Europe or a new customer segment? We measure the demand before you commit a budget, then we build your presence and your campaigns on what we found, in B2B as in B2C.
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We are proud to contribute to our clients' success.
What we often hear
Does this sound like you?
- “We want to sell in the rest of Canada and we don't know where to start.”
- “We depend too much on the American market and we want to diversify.”
- “We are launching a new range and nobody is searching for us yet.”
- “We copied what works here and it did nothing over there.”
- “Our brand is strong here and unknown everywhere else.”
The work
We start with a 90-day market test sprint.
Here is what we do during those 90 days.
Map the demand
We measure the real volume of demand, buying intent, the vocabulary used locally and seasonality.
Analyze the competition
We identify who already occupies search in the target market, with what content and at what price per click.
Adapt your presence to the market
We adapt your pages, your content and their structure to the new market, language and geotargeting (delivery limited to the target region) included.
Launch campaigns in learning mode
We start with tight budgets, then quickly move the money towards what converts.
Measure from day one
We count qualified leads before traffic, because they are what shows whether the market responds.
Deliver a verdict with figures
A market may not respond. On day 90, the figures show whether it is better to continue, extend the test or stop.
The goal
A new market starts with no history.
Entering a market you do not know yet means starting again with no conversion data and no validated keywords. You face new competition there, and a sales cycle that may behave differently from the one in your current market. Copying what works at home and then waiting can drain a budget quickly.
Since 2025, the question is as much about which market to choose as about how to enter it. The rest of Canada has become the first reflex of many Quebec companies, and it is often a good choice (same currency, same regulatory framework, no customs barrier and a market several times larger). French-speaking Europe follows closely, because your French content already exists and needs an adaptation rather than a rebuild.
We approach each market as research before investing in acquisition there. We measure the real demand, validate how your potential customers search and identify who already holds the ground. We then build the presence and the campaigns on what we found.
The markets we work in
Growth no longer runs south by default.
Since 2025, many Quebec companies have been revisiting the order of their expansion priorities. They do it less out of conviction than out of calculation: depending on a single neighbouring market has become a measurable business risk. Here is the order in which we examine markets with our clients.
- The rest of Canada. It can be the most profitable market to open, and it is often the most neglected. The currency and the regulatory framework are the same. There is no customs barrier and your logistics are already running. The real difference lies in language and culture: content translated from your French version is recognized immediately, and a buyer in Toronto or Calgary does not search with the same words as a buyer in Montreal.
- Quebec. We see two situations here. The first is a Quebec company that does not yet occupy its whole market, often because its visibility stops at the regions where it has salespeople. The second is a Canadian or foreign company that wants to enter Quebec and underestimates what that takes. A French-speaking market is not won with a simple translation.
- French-speaking Europe and the United Kingdom. France, Switzerland and Belgium offer a rare advantage: your French content already exists. It requires a serious adaptation. The United Kingdom adds an English-speaking door outside North America. Both require an understanding of buying cycles and compliance expectations that differ from ours.
- The United States. It is the largest accessible market and it remains fully relevant. What changes is that it becomes a deliberate choice rather than a reflex. We go there when the demand is demonstrated and you accept the risk.
The choice of market is yours: we measure the real demand in each one before you commit a budget.
The gaps between markets
The borders are not where you expect them.
Vocabulary
The same product does not go by the same name in Toronto, in Lyon and in Chicago. We validate it first because a vocabulary mistake can be expensive.
The buying cycle
A buyer in Ontario and a buyer in France decide neither at the same pace nor with the same people involved.
The proof expected
The certifications, local references and compliance expected change from one market to the next. What is enough here is not always enough elsewhere.
The competition in place
You arrive on ground that is already occupied, often by companies you do not know.
The cost of access
The price of a click on the same keyword can vary threefold depending on the market.
Logistics and currency
What crosses the border, at what cost and in which currency is settled on the site rather than in the campaign.
The question we often hear
Is your industry too technical for an agency?
Many of our clients arrive with that doubt. Their product is specialized, their market is narrow and their vocabulary is hard to grasp from the outside. A past experience with an agency sometimes stayed on the surface.
You do not need to have spent fifteen years in your industry to sell your product online. It takes a method to understand a field quickly, then the ability to turn what we understood into pages, campaigns and content your buyers recognize as serious.
A new market calls for that work more than any other engagement. We do it regularly in specialized markets where search volume is low, where every lead is worth a lot and where the vocabulary of the trade makes the difference.
- We start from your teams. We interview your salespeople and your technicians. We read your tenders, your spec sheets and the objections you hear often. Your teams know the real vocabulary long before the search engines do.
- We move faster with AI. AI helps us read in a few days the technical documentation, the industry standards, competitors' content and the specialized research that would take months. The judgment on what is true and on what sells remains a partner's.
- We validate with you before publishing. Your team reviews every piece of technical content before it goes live. That review avoids the generic content that can hurt the credibility of a specialized brand.
- We measure on sales. Vocabulary that is well understood shows in qualified leads far more than in traffic. That is where we check that we understood your market.
90-day sprint
How the sprint unfolds
- 01
We do the diagnostic.
The diagnostic opens the sprint and comes before any investment in media or development. It measures the demand and the competition, then checks what your site conveys to a buyer who does not know you. It ends with a costed plan that puts the quick wins first. That plan belongs to you, even if you stop there.
- 02
We move forward in steps.
The sprint moves forward in steps, with regular working sessions. The foundations come first, because the sooner they are in place, the sooner a reliable reading becomes possible. The duration does not move: a request that comes in along the way is added to the list and handled in the next step, according to its value.
- 03
We take stock.
Around day 75, we present the road map for the next 90 days, as options. On day 90, the report with figures covers the new market's qualified leads, the cost per lead and the share of inbound demand. We also look back at what worked best, at what we prioritize next and at what we drop.
- 04
We transfer the expertise to your teams.
Your access and your advertising accounts belong to you from the first day to the last. We document what was built and why. We show your team how to read the new market's dashboard, so it can decide without waiting for us.
The investment
A flat-rate sprint
The sprint opens an expansion engagement with no fixed duration. It measures the demand before you commit the real budget. A first reliable reading arrives between 90 and 120 days, and a market may not respond.
On day 90, you decide what comes next, according to the results. You can continue in this market, extend the test to day 120 if the figures are not yet enough, or stop there.
The sprint milestones
- Around week 2The map of the demand is delivered and presented.
- Around week 4The minimal presence is live and the campaigns start in learning mode.
- Around day 45The mid-point review takes stock of each part, with the figures.
- Around day 75The decision meeting presents the road map for the next 90 days, as options.
- Day 90The verdict with figures covers qualified leads, cost per lead and the demand captured. You then decide to continue, extend the test or stop.
90-day market test sprint
From $7,500
This price covers a map of the demand, a minimal presence, campaigns in learning mode and a verdict with figures on day 90. The exact amount is agreed before the start.
The test's media budget is added to that price. You pay it directly to the platforms, from your accounts.
The sprint is delivered on your current platform, WordPress or Shopify included. The website managed with AI is not part of it: it is a separate project, offered from $12,000 for a full build or migration, or from $5,200 to lay its foundations.
Then: if the market responds, the expansion engagement carries on month to month, at a price set with you.
Sprint starts are limited each month.
The framework
What the sprint includes and what it does not
What is included
- The map of the demand (real volume, intent, the vocabulary used locally and seasonality) and the reading of the competition in place.
- A minimal presence for the new market, with language, currency, local proof and geotargeting.
- The vocabulary validated locally, built into the most important pages.
- Campaigns in learning mode, kept separate from the rest of your campaigns so they can be read, with tight budgets at the start.
- Reliable measurement from day one: your leads connected to your CRM (your customer management software) and tracking installed server-side (more reliable than in the browser). Qualified leads count before traffic.
- Regular working sessions.
- The day-90 verdict with figures: continue, extend or stop.
- The documentation of what was built and the training of your team.
What is not
- The test's media budget: you pay it directly to the platforms, from your accounts.
- Building a complete section of the site for the new market: the test relies on a minimal presence.
- The website managed with AI and any redesign: those are separate projects.
- Work outside the agreed scope, from $175 an hour, estimated and approved before it starts.
Who it is for
We work with B2B companies with a specialized product that are aiming at the rest of Canada or French-speaking Europe. We also work with B2C brands that are well known here and unknown elsewhere, Canadian or foreign companies that want to enter Quebec, and online stores extending their catalogue to a new audience.
Your business must already be solid in its home market: the sprint extends an established business, it does not launch one.
The sprint covers a single market at a time. A test spread over several markets leads to no conclusion.
The conditions of the sprint
The clock. The 90 days start when access is handed over, not at signature. A delay on your side moves the calendar day for day. The agreed price stays the same as long as the agreed scope does not change.
Continuity. If you carry on after the report, we confirm the monthly rate with you, depending on the work to be done. What follows can still be ended on 30 days' notice.
The expertise involved
The areas of expertise that work together
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →Your questions
Frequently asked questions about a new market
How long does it take to know whether a new market responds?
We aim for a first reliable reading between 90 and 120 days. Advertising gives signals sooner. Visibility in search engines (organic search) takes longer to settle in.
Do we need a separate site for the new market?
Not necessarily. In most cases, a dedicated, well-structured section on your current site is built faster than a new domain. It also benefits from the authority your site has already earned (the trust the engines give it).
How much does an engagement for a new market cost?
The 90-day market test sprint is offered from $7,500. The media budget is added to that price. If the market responds, the expansion engagement then carries on month to month, at a price set with you, with no commitment: it can be ended on 30 days' notice. A new market is read over several months, and you decide to continue according to the figures.
Which market should we start with?
The choice is yours. In many cases, the rest of Canada offers a good ratio between effort and return: same currency, same regulatory framework, no customs barrier and a market much larger than Quebec. Many Quebec companies have never yet invested there in a sustained way. We measure the demand before you commit a budget.
Is an English version of our site enough to sell in the rest of Canada?
No, not on its own. A translation is spotted quickly and rarely ranks, because it uses words buyers do not search for. We validate the vocabulary of a buyer in Ontario or Alberta before writing anything.
Can we aim at French-speaking Europe with our French content?
Yes. It is often the market where your current content serves you most, since it already exists in French. It still requires a real adaptation: European business French and compliance expectations differ from ours. You are nonetheless starting from much further along than zero.
Other goals
The closest goals
Develop a new market
Where do you want to exist, and where do you not exist yet?
One of the two partners answers within one business day. You get a straight read on your situation, and you decide what comes next.
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