About
Two partner strategists, sixteen growth engagements
We favour a stable team over a hiring race, to guarantee flawless profitability and close tracking of our clients' revenue. Sixteen growth engagements at a time, one client per industry and a team of experts led from end to end by the two partners.
We are proud to contribute to our clients' success.
Who we are
Specialized expertise for your growth challenges
Falia is a web marketing agency based in Montreal and the Laurentians. Since our beginnings in 2015, we have always relied on innovation to generate results, and it has paid off for our clients' margins. Today, we orchestrate the synergy between acquisition (advertising/SEO), AI visibility (GEO) and conversion (CRO) to generate leads and sales for B2B, B2C and eCommerce SMBs.
The choice of controlled growth
In the past, we were bigger, with more employees and many more clients. Looking back, it was a business mistake. Under the weight of volume, lead quality dropped, the workload became too heavy and the level of financial tracking, for the employees as much as for us, the founders, was unsustainable.
In professional services, the size of a team often passes for the measure of growth. We chose another measure, our clients' profitability, and we structured the agency to protect it.
Pride in profitability
Today we limit our portfolio to sixteen active growth engagements. We take pride in doing things ourselves, in staying very close to our clients and in delivering to the highest conversion standards. This format also gives us a privilege we do not take for granted: choosing our engagements. We keep the ones where our expertise truly changes the outcome and the ones where we enjoy growing the margins. The result: our days are much more pleasant, we are proud of our work and our clients close much better sales.
The model
A limited portfolio, a real team of experts on every engagement
We limit the portfolio to sixteen active growth engagements, the ones where one of the two partners steers the strategy from end to end. One client per industry, never two competitors under the same roof. This cap is a choice of quality rather than a capacity limit: it is what lets us put a complete team on every engagement (even the most technically complex ones) and carry it out at the level of profitability a high-end engagement demands.
Sixteen growth engagements, maximum
A portfolio short enough for every account to get all the attention it deserves and for every dollar to be invested efficiently.
One client per industry
Your sales strategy belongs to you exclusively. The advantage stays yours.
A partner in charge, a specialized team behind them
The strategist who leads your engagement to grow your revenue is the person you talk to, and they are backed by the whole team.
Who leads your profitability
The partners
Gabriel Gervais
Partner · Strategy, advertising and measurementIt is almost always Gabriel who takes your first call and carries out your audit. He builds the strategy from your growth goal: where to put your budget, which market to test and how to tie every lead to a real sale in your CRM. He mostly leads the engagements Generate demand and growth, Optimize the profitability of your digital campaigns and Develop a new market. With Geneviève, he also works on organic search (SEO), AI visibility (GEO) and conversion (CRO). The sales of a Google Ads or Meta Ads campaign depend on the page that receives the click. His analyses mostly cover marketing strategy, paid advertising and measurement.
Geneviève Cyr
Partner · Web development, SEO and GEOIt is Geneviève who puts the strategy of your engagement into action. She takes charge of all our web development projects: Shopify, WordPress and the new ways of building a site with AI. She leads our team of developers and translates your business needs into technical language. She leads your organic search (SEO), your visibility in AI answers (GEO) and the conversion of your site (CRO). Her work is at the heart of the goals Strengthen your visibility in AI answers, Attract customers with SEO and AI and Improve your site's conversion. With Gabriel, she also prepares the landing pages for your advertising campaigns. Her analyses mostly cover SEO, AI visibility and website design.
Around Gabriel and Geneviève work a team of experts and a network of regular collaborators (webmasters, developers, technical writers). It is this depth that lets us lead complex engagements, often turned down elsewhere, while always keeping revenue in our sights. On an SEO engagement, the full list of what stays in the strategists' hands is detailed on the Montreal SEO consultant page.
The method
Our strategists' methodology
Our method is a discipline rather than a generic package. We apply the same rigour to every engagement, and sales data (CRM, margins) runs through every step. AI is built into this execution everywhere: it multiplies the depth of the analysis and it never replaces the team's business judgment.
Anchored in gross margin
We start from your real sales before proposing anything, rather than from vanity indicators dressed up as strategy.
Amplified by AI for profitability
At every step, AI widens what the team of experts can analyze and test to increase your sales. The decision to spend stays human.
Centred on leads and sales
We track cost per lead (CPA), return on ad spend (ROAS) and closed sales. The sale always comes before traffic and rankings.
Continuous, to protect margins
We adjust based on the sales we observe rather than on assumptions.
Our line
What our strategists refuse to sell you
An agency is defined as much by what it refuses as by what it offers. Here is what we refuse.
A pitch by a senior, then another team for the execution
The partners who present the strategy to you are the ones who carry it out, with a team of experienced experts around them. Your budgets stay in senior hands from start to finish.
Vanity reports (clicks, likes)
We report on what matters for your business: your qualified leads, your closed sales and your eCommerce revenue.
Conflicts of interest
One client per industry: your profitability strategies stay exclusive and the advantage stays yours.
Who it's for
We are at our best on growth engagements.
Our team of experts is at its best on demanding engagements: a large, poorly indexed eCommerce catalogue that is losing sales, a B2B sales cycle with multiple decision-makers, or AI visibility (GEO) to orchestrate in a large company with complex processes. We look for challenges where there are sales to generate. Our engagements are high-end and committed over time to generate profit.
If you are looking for the cheapest agency for a basic service, others will be a better fit for your budget.
If you have a demanding engagement and you want a team of experts that answers for profitability from end to end, we should talk.
The details in figures, with the thresholds and the cases we turn down: who we work with and who we don't.
Commitment
Our commitment in the Laurentians
Since 2024, Falia has sponsored the Club de compétition Chantecler, in Sainte-Adèle, an initiative that reflects our wish to encourage young people and families in a healthy, active and accessible environment. This family mountain is a natural gathering place for our community. We are proud to contribute to its vitality.
Our Saint-Sauveur office is also in the Pays-d'en-Haut: web agency in the Laurentians.
In 2025, Falia also took part in Roule à fond, the Fonds Édouard Boivin event, in Morin-Heights: an event deeply rooted in our Laurentians community in aid of epilepsy, a cause close to our hearts because a member of our family is affected by this condition.
FAQ
Frequently asked questions about Falia
What is Falia?+
Falia is a boutique web marketing agency founded in 2015, based in Montreal and the Laurentians. It works with B2B, B2C and eCommerce companies on acquisition, AI visibility and conversion (CRO), with your profitability as the priority.
Who leads the engagements at Falia?+
Every engagement is led by a partner and strategist, Gabriel Gervais or Geneviève Cyr, at the head of a senior team of experts supported by regular collaborators.
Can Falia take on large, complex engagements?+
Yes. The partners lead a specialized team, which makes it possible to take on complex engagements (technical SEO, GEO), in particular online stores with large catalogues that want to grow their sales.
Where is the agency located?+
Falia is based in Montreal and the Laurentians and raises the margins of businesses everywhere in Quebec.
How many clients does Falia accept?+
The portfolio is capped at sixteen active growth engagements, the ones where a partner steers the strategy from end to end, with one client per industry to guarantee that the revenue gains stay exclusive to you.
Does Falia offer free audits?+
No, there is no free deliverable. The SEO audit is paid (from $2,995) and it is the entry point for a profitability diagnostic. What is free is the 30-minute call that comes before it: we talk about your sales goals and we tell you whether the audit is the right solution. A paid audit commits us to diagnosing what is really costing you sales.
What types of businesses does Falia work with?+
B2B companies with long sales cycles, B2C brands and online stores, in particular those that want to maximize their margins.
Does your profitability call for dedicated experts?
Let's discuss your sales goals in 30 minutes with one of the two partner strategists.
