eCommerce advertising
Google Shopping agency and Merchant Center feeds
A Shopping ad is only as good as your Merchant Center feed. Our Google Shopping agency fixes that feed, then runs your Shopping and Performance Max campaigns on the margin of your products.
Get a quote ↓ · Shopify, WooCommerce and other platforms
We are proud to contribute to our clients' success.
Your Merchant Center feed
What we fix in your product feed
Disapproved products. Google names the most common causes: wrong category, incorrect identifier, missing variant attributes, low-quality images, a price that differs between the feed and the product page. We fix them at the source, product by product.
Titles and descriptions. A title written the way your customers search (brand, product type, size, colour, material) helps Google show the right product for the right search.
Identifiers and categories. Barcode (GTIN), brand, part number, Google product category and product types: they are what later lets us group your products by margin.
What your platform doesn't send. When Shopify or WooCommerce doesn't pass a field, we add it in Merchant Center through a supplemental source or an attribute rule. That is the case for the warranty period required in Quebec since October 5, 2026: Bill 29 and the warranty attribute.
Diagnostics, watched closely. A product can be disapproved overnight after a price change, a stockout or a new Google rule. We watch the diagnostics so your best sellers stay live.
Our method
From a fixed feed to a profitable sale
Feed and account diagnosis
We read Merchant Center, the Google Ads account and your sales data: disapproved products, missing attributes, products that spend without selling, profitable products that get almost nothing.
Fixing the feed
We fix at the source when your platform allows it and in Merchant Center when it doesn't. You keep control of your catalogue: nothing changes in your store without your approval.
Campaigns grouped by margin
Standard Shopping, Performance Max, or both depending on your catalogue. We bid harder on the products that pay and pull out of the auction those that are out of stock or have no margin.
The real value of sales
We check that every purchase is reported once, with its value, from your store to Google Ads. Without that measurement, ROAS bidding optimizes the wrong numbers.
Your platform
Shopify, WooCommerce and other platforms
The rest of your store (product pages, speed, organic search) is handled by our eCommerce agency.
Definition
What is Google Shopping?
Google Shopping covers Google's product ads (image, name, price and merchant name) and the free listings in the Shopping tab. Both are fed by the product feed the merchant sends to Google Merchant Center. Ads run through Shopping or Performance Max campaigns in Google Ads; free listings cost nothing but need the same feed in good standing.
Quote
Get a quote for your feed and campaigns
A feed optimization on its own, or the feed and your Shopping campaigns together: each engagement is priced according to the size of your catalogue and what you entrust to us. Describe your situation: we will reply with a quote.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →FAQ
Frequently asked questions
Why are my products disapproved in Merchant Center?+
Most often because of a wrong category, an incorrect identifier, missing variant attributes, a low-quality image or a price that doesn't match the product page. Merchant Center diagnostics name the cause product by product; we fix it where it starts.
Shopping or Performance Max: which should we choose?+
Both rely on the same feed. Standard Shopping gives more control product by product; Performance Max runs your products across all of Google's networks with less visibility into what happens. The choice depends on the size of your catalogue, your margin and your sales volume.
Can we hire you for our feed only?+
Yes. A Merchant Center feed optimization can be done on its own, without managing your campaigns, or with it. It is priced according to the size of your catalogue. Work on your store itself (rebuilding product pages, changing platforms) is quoted separately.
Do we need a Merchant Center account?+
Yes, and it stays in your name. Merchant Center is free. It also feeds Google's free listings: a feed in good standing can bring you visits without paying for a click.
Do you work with Shopify and WooCommerce stores?+
Yes, and with other platforms that produce a feed. Falia is a Shopify partner. On WooCommerce, we start from the plugin you already use.
Google Shopping
Are all your products live on Google?
A partner answers within one business day. You get a straight read on your situation, and you decide what comes next.
Got it.
A partner answers within one business day, at the address you just gave us.
How many of your products are disapproved right now?
Show us your Merchant Center: we'll tell you what is blocking and what it would cost to fix.
Get a quote