Privacy
Privacy policy
Falia is a marketing agency. We collect information about you when you fill out a form, subscribe to the newsletter or buy a consultation. This page says what we collect, why, who has access to it and what you can require of us.
In effect since September 25, 2026
Who is responsible for your information
The falia.co website is published by Falia inc., whose main office is at 1275 avenue des Canadiens-de-Montréal, Suite 500, Montreal, Quebec H3B 0G4, Canada.
The person responsible for the protection of personal information is Gabriel Gervais, partner. Write to him with any question about this page, to see what we hold about you, or to have it corrected:[email protected].
Because the company and its records are in Quebec, Quebec's privacy law (known as Law 25) governs what we do with your information, wherever you write to us from.
What we collect
What you give us
The forms on this site ask for your name and your email address. Depending on the page, they also ask for your company name, your phone number, your website address, your goal, your budget, when you want to start and whatever you want to tell us. You decide what to fill in: only the name and the email address are required, because without them we cannot answer you.
The newsletter checkbox is never ticked in advance. If you tick it, we keep the date, the page and your answer: that is the proof of consent Canada's anti-spam law requires us to hold.
What is recorded during your visit
The pages you viewed before filling out a form travel with your request. The list lives in your browser tab (session storage, erased when the tab closes): it is only sent if you submit the form, never otherwise. It holds paths on our own site, and not anything you typed into a search box.
The site you came from travels with your request in the same way: its name only (Google or ChatGPT, for example), never the full address of the page. If you clicked an ad, the campaign name is added. That is what tells us which channels bring us requests.
The country your request is sent from is added by Cloudflare, which hosts the site. We receive neither your city nor your exact address.
Cloudflare also keeps the server's technical logs, which contain your IP address (the number identifying your internet connection). They serve the security of the site and nothing else.
Google Analytics counts your visit without cookies or identifiers. If you accept audience measurement, other statistics tools record it too: the section on cookies says which ones, and how to change your mind.
What we do not collect
We never ask for sensitive information: not health, not origin, not opinions, not orientation, not a social insurance number. No credit card number passes through our site: a consultation is paid through Stripe, our payment provider, which passes us only the name, the email address and the amount paid.
Why we collect it
- To answer you and prepare the call you asked for.
- To send you a few follow-up emails after your request, with articles chosen for what interests you.
- To write a proposal, then carry out the work if you hire us.
- To send you the newsletter, under the conditions described below.
- To invoice and keep our books, as tax law requires.
- To learn which pages are useful and improve the site.
- To measure our advertising campaigns, if you accept audience measurement.
We do not sell your information to anyone. We do not rent it and we do not trade it.
Who else has access
Inside Falia, the two partners read the requests. Nobody else.
Outside, we use providers that host or process this information for us. Each one sees only what it needs, and none of them may use it for their own purposes.
- Cloudflare hosts the site and receives the forms.
- Google provides our business email (Workspace) and the spreadsheet where requests are recorded.
- Stripe collects payment for a consultation.
- Anthropic provides Claude, the AI that reads your request to understand your interests (your goal, your industry) and choose the articles in our follow-up emails. It receives what you wrote in the form, except your email and phone number, along with the domain name of your email, the pages you viewed and the site you came from. Claude also reads the public pages of your company's website (the one you give us, or the one matching your work email) to better understand your request. If your reply to a follow-up email is unclear, it reads it to tell whether you want to unsubscribe. It also helps screen out unwanted messages (mass advertising, bots, scams): a screened-out message is kept and a partner reviews it from time to time. Anthropic does not use any of this to train its models.
- Calendly handles meeting bookings. When you book, it tells us your email and the time you chose, which stops our follow-up emails.
- Google measures audience with Google Analytics: through the anonymous signal described above, then with cookies only if you accepted it.
We also disclose information when the law compels us to, or to assert our rights before a court.
What leaves Quebec
The providers named above are American, so your information is processed in part outside Quebec. Before using them, we check that they offer protection comparable to what Quebec law requires, through their contract and their published security commitments.
If you would rather your request went through none of these tools, write to us directly at[email protected]instead of using a form.
How long we keep your information
- A request that goes nowhere: three years, then it is erased.
- A client file: seven years after the work ends, because tax law and our accounting obligations require it.
- A newsletter subscription: as long as you stay subscribed, plus proof of your consent for three years after you unsubscribe.
- Follow-up emails: they stop no later than three months after your request.
- The newsletter received after a request, without your having checked the box: six months after the request at most, unless you confirm you want to keep it.
- Your unsubscribe: your address stays on our exclusion list, so that nothing more reaches you.
- Visit statistics: fourteen months.
- The list of your visits, in your browser and only if you accepted it: thirteen months at most after the first one.
- Your choice in the consent bar, in your browser: thirteen months.
How we protect it
The site is served over HTTPS from end to end (the encrypted connection your browser's padlock stands for). The accounts that open the requests are protected by two-factor authentication. The spreadsheet of requests is shared between the two partners only.
No protection is perfect. If an incident touched your information and risked causing you serious harm, we would tell you, and we would tell the Commission d'accès à l'information, as the law orders.
Your rights, and how to use them
You may ask us:
- to show you what we hold about you;
- to correct information that is wrong or incomplete;
- to withdraw your consent, for the newsletter as for audience measurement;
- to erase information we no longer need, or to stop publishing it;
- to send you, in a computer-readable file, the information you gave us.
One address for all of it:[email protected]. We answer within thirty days at the latest. The request is free, and we may ask you to prove your identity before we send anything.
If you are in France or Switzerland
Falia also serves clients in France and Switzerland. European and Swiss law give you rights close to those described above: access, rectification, erasure, restriction, objection and portability. They are exercised at the same address.
We process your information either because you consented (the newsletter, audience measurement), or because it is necessary to answer your request and carry out the work that may follow. The follow-up emails extend our answer to your request.
In France, a professional may receive the newsletter without having asked for it when it relates to their line of work, and can object in one click. For an individual in France, and for everyone in Switzerland, the newsletter goes out only with your consent, meaning the box checked in the form.
Follow-up emails and the newsletter
After your request, the Falia team ([email protected]) first sends you an acknowledgment. A few follow-up emails then come from the same address over about three months, never on weekends or holidays, each suggesting articles from our blog chosen for your request. They stop as soon as you unsubscribe or tell us the project is not going ahead. A reply from you pauses them.
When these emails end, you receive our newsletter. If you did not check the box in the form, this relies on your request: Canada's anti-spam law allows it for six months after the request. Before that deadline, we ask whether you want to keep receiving it, and without an answer from you, the mailings stop. If you checked the box, you receive it until you unsubscribe.
Every email carries our name, our address and an unsubscribe link that works in one click. You can also reply "unsubscribe". Unsubscribing takes effect immediately, stops both the follow-up emails and the newsletter, and does not touch the emails tied to work in progress.
Changes to this policy
A tool added to the site, or a new use, is reflected here. The effective date at the top of the page then changes. If the change affects what we do with information already collected, we email the people concerned.
If our answer does not satisfy you
Write to[email protected]first: most situations are settled there.
You can then complain to the Commission d'accès à l'information du Québec, which oversees how the law is applied. If you are in Europe, your national data protection authority plays the same role.
