Gatineau and the Outaouais

Marketing agency in Gatineau, on both sides of the river

Your customers may live in Gatineau or in Ottawa. We prepare your ads, your website and your Google Business Profile accordingly.

One of the two partners replies within one business day. You then decide what comes next, at your own pace.

The short answer

Falia supports businesses in Gatineau and the Outaouais with advertising, web design and SEO, from its offices in Montreal and Saint-Sauveur. Our prices are shown further down this page.

Customers on both sides of the river

Your marketing plan in Gatineau has to take into account Ottawa, the language of your customers, the public service and the sectors of the city.

An economy built mostly on services

In 2023, nearly 85% of the Outaouais economy rested on service industries, notably public administration, health care and education.

For you, this can mean a stable clientele that chooses a business for its reliability and its reviews rather than for its discounts.

Source: socio-economic portrait of the Outaouais, ministère de l'Économie, de l'Innovation et de l'Énergie, 2023 data.

A city next door to Ottawa

Many people from Gatineau work in Ottawa. Your customers can therefore live on one side of the river, work on the other and look for you in French as well as in English.

Four things to settle

  1. It is often better to target an area around your business that includes both sides of the river. A Hull business that excludes Ontario from its campaigns can miss out on customers who live close by.
  2. The English version is decided page by page. We look at which pages can bring you English-speaking customers and we prepare them in English. Translating the whole site costs much more and does not necessarily bring in more.
  3. Your Google Business Profile is prepared in both languages. A profile in French only can lose you English-speaking customers, especially in Aylmer.
  4. The public service calendar can also influence your sales. We plan your campaigns with that calendar in mind.

The sectors of Gatineau

Since the 2002 merger, Gatineau has brought together several former cities. We adapt your targeting to each sector.

Hull

Hull is downtown Gatineau, with its offices, its restaurants and its shops.

Your Google Business Profile and your reviews can bring you customers who work downtown.

Aylmer

Aylmer is the most English-speaking sector of Gatineau.

This is often where an English version pays off the most.

Gatineau, the sector

This sector corresponds to the former city of Gatineau, east of the Gatineau River.

For a neighbourhood business, appearing in Google's local pack (the three businesses shown at the top of the results) can count as much as the website. We work on your Google Business Profile to increase your chances of appearing there.

Buckingham and Masson-Angers

Buckingham and Masson-Angers form the east end of the city.

If you travel to your customers, we can target your ads according to the distance you are willing to cover.

Ottawa

Some of your customers may live or work in Ottawa.

Your ads can reach them on the other side of the river.

Service in English or in French, with Ontario in the plan

We work with you in English or in French and we prepare a version in the other language when your customers need one.

Being served in your language

Your meetings and your reports are in English or in French, as you prefer. We write each language version of your site for the customers who will read it, rather than translating word for word.

An approach designed for the Outaouais

What works in Montreal does not necessarily work here: we take that into account from the start.

With Ontario in the plan

If you have customers in Ottawa, we target them in your campaigns and we design your site for them too.

Pricing and timelines

Here are our prices in Canadian dollars, with the timelines.

The engagementThe priceThe timelineWho it is for
The first callFree of charge30 minutes, this weekYou want to know whether there is something to be done
The marketing consultation$59590 minutes, summary within 48 hoursYou also want to reach your customers in Ottawa
The SEO auditfrom $2,9952 to 6 weeksYour site exists, but it does not bring you customers
A new websitebetween $5,900 and $22,000at least two monthsYour site no longer looks like you or does not speak to your English-speaking customers
The SEO engagement, per monthfrom $1,600First calls possible after a few weeksYou want your site and your Google Business Profile to bring you customers every month

A version in a second language raises the starting price of a website. Your advertising budget is discussed separately and billed separately.

Where we are and when we come to Gatineau

Our offices are in Montreal and Saint-Sauveur. We do not have an office in Gatineau: one of the two partners can come and meet you at the start of the engagement. Follow-ups are held by video call.

Our address changes nothing about your visibility on Google: what counts is your own company's Google Business Profile.

What we do

We offer four services. You will not necessarily need all four: on the first call, we look with you at which ones can help you.

Paid advertising

We prepare your Google Ads and Meta campaigns to reach your customers in Gatineau as much as in Ottawa. We track the results separately for Quebec and for Ontario.

Web design

We build your site in French, with an English version of the pages that need one.

Organic search (SEO)

We work on your Google Business Profile and the pages of your site to increase your chances of showing up in searches, in French as well as in English.

GEO and AI visibility

When a buyer asks ChatGPT, Gemini or Claude to name suppliers in the region, your business can appear in the answer or be missing from it. We check what these AIs say about you. We ask them the question in French and in English.

Who it is for

Is your situation a fit for Falia?

Who we work with

An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.

See the conditions →

Owners and entrepreneurs

You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.

What we do for you →

Marketing teams

Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.

How we fit in →

What business owners in the Outaouais ask us

My market spills over into Ontario. Do you know how to target it?

Yes, and it is the first setting we check. Google Ads and Meta let you target an area around your business rather than a province. Many campaigns target Quebec only and forget the Ottawa customers who are right next door.

Do I need a bilingual website in the Outaouais?

An English version is often useful, but not necessarily for the whole site. If you have customers in Aylmer or in Ottawa, it can bring you new ones. We look with you at which pages deserve an English version.

Do you have an office in Gatineau?

No, our offices are in Montreal and Saint-Sauveur. One of the two partners can come and meet you at the start of the engagement. Follow-ups are held by video call.

Would an Ottawa agency be a better fit?

If most of your customers are English-speaking and live in Ontario, an Ottawa agency can be a good choice. If your customers mostly read you in French, we can look after your French-language market and also reach your clientele in Ottawa.

Many of my customers work for the government. Does that change my advertising?

Yes, it can. These customers may be more sensitive to your reviews and your reliability than to your discounts: in that case, we put your reputation forward. The public service calendar can also influence the right moment to launch your campaigns.

How long before it pays off?

Your Google Business Profile can start bringing you calls after a few weeks. For the pages of your site, it often takes 3 to 6 months before you see your rankings move. Stable results generally take 6 to 12 months. The Gatineau market is smaller than Montreal's: results can come faster there.

Is your business in the Laurentians? See our page on the region. You will also find the list of our territories.

Business owners in the Outaouais

Are your customers on both sides of the river?

One of the two partners answers within one business day. You get a straight read on your situation, and you decide what comes next.

What best describes your situation
Where to reach you

An answer within one business day. Nothing shared with anyone.