Search engine optimization
Shopify SEO
Shopify SEO gets your collections and products seen in Google and in AI answers. We fix what Shopify does not handle on its own: duplicate URLs, filters, translation, speed and product page data.
See prices ↓ · SEO and GEO audit included
We are proud to contribute to our clients' success.
What we fix
What our Shopify SEO includes
Duplicate URLs. Theme links that lead to /collections/…/products/… instead of the canonical URL are fixed, so each product concentrates its value.
Collections. Title, introduction, tags and internal links: each collection targets a specific search, like a landing page.
Filters and tags. Filter and tag pages that add nothing are kept out of the index; the ones that answer a real search get worked on.
Product pages. Titles, descriptions, images and structured data (price, availability, reviews), optimized in batches across the whole catalogue.
The bilingual store. Checked translation, translated URLs, hreflang and Shopify Markets: Shopify SEO treats each language as a market.
Speed. Apps that load scripts on every page are measured; the ones that cost more than they bring in are removed or replaced.
Our method
Our Shopify SEO method
The SEO and GEO audit
A full crawl of the store, Search Console, sales data and presence in AI answers: we put a figure on what each problem costs you.
Technical fixes
Duplicates, filters, redirects, sitemap, robots.txt and structured data are fixed in the theme and in the Shopify admin.
Collections and product pages
In Shopify SEO, the collections that can sell are rewritten first, then product pages in batches, starting with the products that bring in the most.
Tracking in sales
Rankings, organic traffic, sales and presence in AI tools are tracked every month. Shopify SEO is measured in sales, not just in rankings.
Two ways to start
The audit or the Shopify SEO mandate
SEO audit
The complete Shopify SEO diagnosis of your store, GEO audit included, with a list of priorities your team or ours can carry out.
From $2,995Learn more →Monthly eCommerce SEO mandate
Shopify SEO carried out month by month: technical fixes, collections, product pages and sales tracking.
From $1,600 a monthLearn more →Your store isn't on Shopify? See eCommerce SEO, which covers WooCommerce and other platforms.
Definition
What is Shopify SEO?
Shopify SEO is the search engine optimization of a store built on Shopify. It works on the elements specific to the platform (imposed URLs, products reachable at several URLs, filter and tag pages, apps that weigh pages down, translation through Shopify Markets) on top of the content of collections and product pages.
Prices
The price of Shopify SEO
The SEO audit includes the GEO audit. The monthly mandate is priced according to the size of your catalogue and the number of languages; a partner gives you a written quote.
Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →FAQ
Frequently asked questions
Is Shopify good for SEO?+
Yes, Shopify gives you a good base: an automatic sitemap, clean URLs, editable tags and structured data in most themes. Good Shopify SEO still takes work on duplicates, collections, filters, speed and translation, which the platform does not handle on its own.
Why do my Shopify products have several URLs?+
In Shopify, a product can open at /products/name and at a URL that goes through its collection (/collections/name/products/name). The canonical tag points to the first one, but the theme's internal links often lead to the second. Shopify SEO fixes those links so Google concentrates its value on a single URL.
How much does Shopify SEO cost?+
The SEO audit is available from $2,995 and includes the GEO audit. The monthly eCommerce SEO mandate is available from $1,600 a month. The price depends on the size of your catalogue and the number of languages.
Can we change the URLs Shopify imposes?+
No. Shopify imposes its prefixes (/products/, /collections/, /pages/, /blogs/). Shopify SEO therefore works on the editable part of each URL and on redirects, rather than fighting the platform.
How do you optimize a bilingual Shopify store for search?+
Shopify puts each language in its own folder (/fr/, for example) and adds hreflang tags. Shopify SEO checks that each product page is really translated, that translated URLs are set and that both versions point to each other. See multilingual store, translation and SEO.
Does Shopify SEO help us show up in ChatGPT?+
It contributes. Complete product pages, accurate structured data and well-described collections help AI tools understand your catalogue. The SEO audit includes the GEO audit, which measures your presence in AI answers. See Shopify's AI shopping channels.
Shopify SEO
Does your Shopify store show up in Google?
A partner answers within one business day. You get a straight read on your situation, and you decide what comes next.
Got it.
A partner answers within one business day, at the address you just gave us.
How many sales is your Shopify store leaving on Google?
Send us your store's URL: we will tell you what Shopify SEO can fix there first.
Get a quote