Conversion rate optimization (CRO)
The conversion rate optimization agency that puts your sales first
Why pay for more traffic if your site lets buyers slip away? We turn the audience you already have into qualified B2B leads and eCommerce sales. Our experts analyze how your visitors actually behave and fix the friction to grow your revenue.
See the pricing ↓ · Montreal · Quebec · Laurentians · A limited number of engagements
We are proud to contribute to our clients' success.
The situation
You are already paying for that traffic: make it pay
Every visit has an acquisition cost, in advertising or in SEO. On most sites, the majority of that traffic leaves without buying anything or leaving contact details. In online retail, the cart abandonment rate sits around 70% according to the Baymard Institute, and a large part of that lost revenue comes from friction that can be repaired rather than from a lack of interest.
Conversion rate optimization corrects that lost revenue. Rather than going after more traffic, we convert the traffic you already have better, to grow net margin.
of carts abandoned in online retail. Friction, rather than a lack of interest, explains a good part of it.
conversion gain possible on an average site through checkout improvements alone.
Source: Baymard Institute
Our angle
We prove every decision with your sales
Conversion optimization (CRO) led by our senior experts is a science of profitability, which goes far beyond the colour of a button.
Evidence before opinion
We start from your real sales data and observed behaviour, rather than from “best practices” copied from elsewhere.
The whole funnel, from the visit to the sale
Our strategists look at the complete journey, from the first visit to the closed sale, rather than at a single element on the page.
Results measured in sales
We optimize what pays your team: eCommerce revenue, order value, qualified leads, a lower cost per acquisition. Time spent on the page stays a secondary indicator.
The threshold
Without enough traffic on the page, our experts will tell you to do nothing.
It is a matter of profitability arithmetic. Below that traffic, a conversion rate moves as much by chance as by our work, and no test can conclude anything reliably.
Why that figure
Detecting a jump from 2% to 4% takes little traffic: the gain in sales is considerable. Detecting a move from 2% to 2.2% takes tens of thousands of visitors, because the effect disappears into statistical noise. Real gains often look like the second case.
A/B tests at three hundred visits a month mostly measure chance.
What we will tell you instead
To invest in acquisition. Below that traffic threshold, a dollar put into SEO or into Google Ads brings back far more margin than the same dollar put into page optimization.
What remains are the fixes that need no statistical proof: a broken form that blocks leads, a slow site on mobile, a hidden cost at checkout. Those, our specialized team fixes at any volume.
The volume is counted on the specific page rather than on the whole site. A product page with few visits on a site that gets ten thousand is still an ideal candidate to grow your sales.
Our method
Our method
Audit and diagnosis. We measure where and why the site loses leads and sales.
Prioritized hypotheses. Our strategists rank the fixes by expected sales gain and by development effort. We start with what generates the most profit, the fastest.
Technical execution. We run A/B tests when the volume of buyers allows it and confident fixes when it does not. Expertise dictates the right approach.
A low-traffic site cannot carry a conclusive A/B test. We adapt the method to the volume to protect the return on investment.
Measurement in the CRM. We validate every change against sales metrics, rather than against clicks or time spent.
Iteration. Revenue optimization is continuous. Every test cycle grows your gross margin.
B2B · B2C · online retail
The sales strategy changes with the context
We work in B2B, in B2C and in online retail, across several industries. The goal stays the same, selling more, and our experts' method adapts to the context.
B2B
Long cycles, a committee of decision-makers. We optimize lead quality and the clarity of the positioning to close the sale, well beyond the simple form fill.
Lead generation (B2B / B2C)
We reduce friction. The goal: more qualified requests for your sales teams, with the same Google Ads budget.
Online retail
We work on the 70% of abandoned carts: product page optimization, a faster checkout, recovered sales.
What we measure
We measure what generates your margin
Traffic and engagement are vanity indicators if they lead to no sale. Here is what our strategists measure.
Online retail
B2B and lead generation
CRO is part of the goal Optimize the profitability of your digital campaigns.
Data and AI
AI accelerates your profitability
Data analysis (CRM) and optimization are done in house by senior experts, who use AI to process large volumes of behavioural data.
That is what lets us move fast while keeping full rigour, and justify every business decision with clear figures.
Who does the work
The partners' expertise, on a direct line
A partner strategist leads your account from start to finish. Responsibility for your revenue stays in a partner's hands.
A limited number of engagements at a time (16 at most), one client per industry. Business exclusivity guarantees our commitment.
You talk directly to the partners. Every question gets an answer from the person who leads your account.
Pricing
What conversion optimization costs
CRO starts with an audit, recommendations, then an estimate to execute, item by item. You decide what you have fixed and you know what each fix costs before it starts. The work can carry on month by month.
Execution of the recommendationsOn estimateCosted and prioritized. Your team can carry it out itself or hand it to us.90-day conversion sprintFrom $6,500The conversion audit, three months of fixes and tests on your priority pages and a report with figures on day 90.Monthly CRO engagementfrom $1,295 a monthOne variant or one change a month on whatever weighs the most in your conversions, measured over 30 to 60 days depending on your volume of traffic and conversions.
Work beyond the packagefrom $175 an hourEstimated and approved before any work starts.Who it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →Frequently asked
Your questions about CRO
How much does it cost to optimize a site?
CRO starts with an audit, recommendations, then an execution estimate approved before any work starts. It can carry on month by month. The initial business audit, which dictates the plan, is offered from $1,800. We confirm the price after measuring your margins and your context during the call.
Do we need huge traffic?
No. On high-traffic sites, we test extensively. On low-traffic B2B sites with high-value sales, our specialized team directly corrects the obvious friction points found in the audit. We adapt the method to protect the margin.
How long before we see additional revenue?
From the first month the audit is applied. Removing a useless field from a form increases qualified leads the same day. CRO acts very quickly on profit.
Do you guarantee precise results?
No serious professional promises a precise figure in advance. We guarantee that every decision will rest on your real sales data and that it will aim to reduce the revenue your site is losing.
What exactly is CRO?
CRO (conversion rate optimization) is the discipline that increases the share of visitors who buy or request a quote, without spending more on advertising.
Where are you losing sales right now?
A call to analyze your acquisition, see where the site blocks sales and determine whether CRO is the most profitable workstream for you.
No commitment · 30 minutes · you talk to a partner
B2B · B2C · online retail · Montreal · Laurentians
From trial and error to sales results.
