eCommerce
eCommerce agency in Montreal: your margins first
Shopify, Shopify Plus or your existing enterprise platform: our experts work to raise your profit per order.
We take one client per industry. We will tell you quickly whether one of our sixteen seats is open for your company.
We are proud to contribute to our clients' success.
Definition
What is an eCommerce agency?
An eCommerce agency designs online stores and grows their profitability. The work of our senior experts can cover the sales platform itself, the SEO structure of the catalogue, conversion rate optimization along the buying path, and traffic acquisition.
Three situations
Shopify or Shopify Plus: the platform has to serve your sales
We keep your platform as long as it sells. We recommend migrating when it starts costing you profit.
What we work on
Four fronts that protect your margins and generate sales
The SEO structure of the catalogue
Filters, variants, collections: products that are indexed properly are products Google can show. This is the front that pays best (eCommerce SEO).
The buying path (CRO)
Shipping costs revealed too late, a checkout that runs too long: our strategists fix every friction that loses a customer and inflates the cost of acquisition.
Profitability per order
Product margin, advertising cost (CPA), shipping fees: we build you the dashboard that brings all those numbers together.
The acquisition mix
Organic (SEO), paid (Google Ads and Meta), email: the goal is to find the combination of channels that works best.
A large catalogue with thousands of URLs? Indexing is a revenue question in its own right.
See eCommerce SEOWho our services are for
We choose our eCommerce engagements
Our services work if you are a B2B or B2C company with settled logistics, products whose margin you know, and the will to hand growth to a team of experts.
Our services will struggle to pay off if the product only moves on a promo code that wipes out the profit, or if logistics cannot keep up with the sales you already have.
B2B online. Customer accounts, prices negotiated company by company, recurring orders. This is often where eCommerce pays off fastest, because there is more room to gain.
The way in
A paid eCommerce audit before any proposal
We measure margin per order, diagnose the friction points along the purchase, and put a number on what indexing is costing you. You leave with a plan written straight, priorities ranked, whether you run it with us or without us.
Request an auditWho it is for
Is your situation a fit for Falia?
Who we work with
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →Owners and entrepreneurs
You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Marketing teams
Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →Frequently asked
Frequently asked questions
Do we have to migrate to Shopify?+
Not necessarily. The question is what your current platform costs you in operating time and in sales you never make. If the arithmetic does not justify the cost of migrating, we recommend keeping the platform.
Do you redesign the store itself?+
Sometimes a full rebuild is the answer. More often we bet on conversion rate optimization. Working specifically on your product pages, your collections and your cart lifts the conversion rate without taking on the cost of a full design project.
Do you also run the store’s Google Ads and Meta advertising?+
Yes. On an online store, the advertising budget and the product feed are worked together. See our approach to paid advertising.
Three starting points
Migration, rebuild or launch: three ways to lift your sales
Migration
Migrating to Shopify is often the right road once the store platform is ageing. The risk is real and has to be planned for. A migration can lose URLs, and with them positions on Google and the other search engines. A drop in sales is the usual ending of a migration that was not prepared.
The redirect plan is written by our SEO experts before anything is touched.
Rebuild
We keep the platform you have and optimize what holds your conversions back: catalogue structure, navigation and checkout. This is often the most profitable route, because it protects your organic rankings while it lifts your performance.
If the platform you have is selling, we keep it.
Launch
A new store starts at zero traffic and zero sales. The question is where the first hundred orders come from, and what they cost to acquire.
A working acquisition strategy is what brings qualified traffic and the first sales from opening day.
What comes after launch, and what pays
Revenue is decided the day after you go live, and in the months that follow. Here is what we work on there.
- The catalogue is alive: products sell out, get replaced, get renamed. Every technical slip costs organic sales. Rules set at the start keep the catalogue healthy month after month.
- Margin per order needs watching: platform fees, returns and advertising costs move every month. Selling more while earning less is the most common trap in eCommerce.
- Collection pages: they need optimizing continuously. They are what keeps buyers on the site.
- Checkout can be optimized: cart abandonment often sits near 70%, so every point you win back turns straight into revenue through conversion rate optimization.
What is your real profit per order?
If you cannot answer that, start with our eCommerce audit. We put a number on what your checkout loses and set out a precise diagnosis before any recommendation.
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