12 months +
Awakening the littlest ones
Books to look at, handle and discover with an adult. First encounters with images, words and the pleasure of turning pages together.
Mon premier abécédaire à découvrir ↗Our clients · Children's publishing · eCommerce advertising
Petits Génies: the joy of reading, learning and discovering together
A first book to handle, a story to read with a parent, an activity that makes learning fun or a non-fiction book that sparks a thousand questions. Éditions Petits Génies creates books that accompany children in their discoveries and make reading a moment of pleasure.
The engagementMeta and Google Ads advertising for their online store, then the email campaigns of the major shopping periods.
Books that young people truly want to read.
This Quebec publishing house offers early-learning books, educational workbooks and non-fiction for different ages. From first discoveries to what children learn in kindergarten, grade one and grade two, then to the subjects that fascinate older kids, its catalogue offers great opportunities to read, play and talk together as a family.
Its books also travel beyond Quebec, notably to France, England and Spain, with editions in several languages. A great way to showcase local creativity and reach young readers elsewhere in the world.
Every year, the publisher also gives thousands of books to about ten organizations, which distribute them to families in need.
Petits Génies at a glance
- Ages 0 to 12the readers of its catalogue
- About fifty new titlespublished each year, on average
- More than 25 countrieswhere its books travel through rights sales, in more than ten languages
Books to grow up loving to read.
Petits Génies offers several ways into reading, depending on age, interests and the discoveries of the moment.
5 years +
Learning while having fun
Books and educational workbooks to support what children learn in kindergarten, grade one and grade two, leaving room for play and curiosity.
Ma classe de maternelle ↗
7 years +
Feeding the big questions
Non-fiction books that invite older kids to explore their favourite subjects and keep discovering, one page at a time.
Bête à savoir, volume 1 ↗Non-fiction for curious minds
Quebec, animals, science, space: the non-fiction collection counts dozens of titles.
See all the non-fiction books ↗ (new tab)
In the store, books are found by age
Our collaboration
2 yearsof collaboration
Two years of collaboration, discovering their world and helping it reach further
For two years, we have supported Petits Génies in its digital marketing. This collaboration has taught us a lot about children's publishing, its audiences and the moments that set the pace of book purchases.
We are especially happy to work with a company whose products create such great opportunities to read and learn. A book shared with a parent also means quality time, conversations and memories in the making.
In our own way, by helping Petits Génies make its books known and support its online sales, we help bring these books closer to the families who will enjoy them.
Email campaigns
Email campaigns: being there for the major shopping periods
Back to school, Black Friday and Boxing Day are important moments in Petits Génies' commercial calendar. We also manage the email campaigns that go with those periods.
Emails put the books and the offers back in front of subscribers, with a message suited to the occasion. They complement the advertising work and support the store's commercial initiatives.
- Back to schoolsupporting a period tied to learning
- Black Fridaymaking the offers of that shopping period known
- Boxing Daysupporting the after-Christmas promotions
The Shopify store
A Shopify store at the heart of online sales
The campaigns send visitors to livresjeunesse.ca, the Petits Génies Shopify store. The catalogue presents the books by age and by collection, to help visitors find titles suited to the children they are shopping for.
We have worked with this existing store since the beginning of our collaboration. It is the meeting point between product discovery, promotional initiatives and online purchase.
Do you have beautiful products to make known?
Let's talk about your store, your advertising campaigns and the opportunities to support your online sales.
