Jean-Michel Anctil
With SURPRISE… C'est ma fête!, Jean-Michel Anctil reunites with his audience in a show directed by André Robitaille. An event that adds a new dimension to Monarque's repertoire.
Discover the show ↗Photo: Alexandre Champagne
Our clients · Arts and live shows
Monarque Productions: leading private theatre
Must-see plays, exceptional casts and the pleasure of seeing artists you love back on stage. Monarque Productions makes Quebec's private theatre shine with shows that make you want to go out, laugh and share a good time together.
Private theatre works. The public shows up, the artists are on board and so are the partners.
Founded in 2012, Monarque has become a major player in private theatre in Quebec. The company creates, produces and presents ambitious, popular and accessible shows, with the will to reach audiences everywhere across the province. Le Dîner de cons, Les Voisins, Québec-Montréal, Le Père Noël est une ordure, La pièce qui tourne mal: its repertoire brings together landmark titles, carried by talents the public knows well.
Over the years, Monarque has stood out for the quality of its productions and for its ability to bring large-scale works to every corner of Quebec. It also holds several major licences, including the Quebec exclusivity for La pièce qui tourne mal (The Play That Goes Wrong), in collaboration with the British company Mischief.
Monarque holds a place of choice in Quebec's cultural landscape. A story that is still being written on Quebec's stages.
In the summer of 2026, La pièce qui tourne mal played to sold-out houses at the TNM before heading to Quebec City, Gatineau and Brossard. Local businesses join the productions as official partners: they have a front-row seat to a strong and profitable industry.
Monarque in brief
- 2012Since
- 280Artisans involved
- 21Productions
- 1.9 millionPeople reached on Meta last season
Right now at Monarque…
Tout sur le sexe
A sketch comedy written by Laurent Paquin and Simon Boudreault, directed by Serge Denoncourt. Simon Boudreault, Brigitte Lafleur and Laurent Paquin explore the most universal theme there is.
Discover the show ↗Photo: Simon Duhamel
La pièce qui tourne mal
It is the Quebec version of the international phenomenon The Play That Goes Wrong: theatre where chaos is part of the show. Directed by André Robitaille, this production features a cast that includes Fabien Cloutier, Rémi-Pierre Paquin, Pierre-François Legendre, Julie Ringuette and Jonathan Roberge.
Québec-Montréal
The cult Quebec film Québec-Montréal comes to life on stage through a collaboration between Gestev and Monarque. Pierre-François Legendre directs the production, with a cast that includes Pier-Luc Funk, Catherine Brunet, Charlotte Aubin and Simon Pigeon.
Le Dîner de cons
A cult comedy by Francis Veber, where biting humour and absurd situations intertwine brilliantly. André Robitaille directs it, with a cast that includes Laurent Paquin, Normand D'Amour and René Simard.
Discover the show ↗Photo: Shayne Laverdière
Our collaboration
More than two years of collaboration and success
Monarque gives us exceptional material: solid shows, well-loved artists and images that make you want to be there. Our role is to put that material to work in the right place, at the right time, to reach the people likely to buy a ticket.
For more than two years, we have worked with their team on strategy, planning, media placements and the website. We analyze the data and adjust the campaigns with one constant priority: contributing to sales and getting the most out of every dollar invested.
The website
A website that showcases the shows and supports sales
Monarque brings together everything it takes to make people want to spend an evening at the theatre: artists they love, large-scale productions and images that catch the eye. We designed a website that does justice to that richness, with an experience built to turn interest into a purchase.
The shows take centre stage. The casts, the clips and the photos let visitors discover each production, while the dates and the venues are easy to spot. The visitor can choose a performance, then go directly to the theatre's purchase page.
This path optimizes the results of the advertising campaigns. By making every step toward the box office easier, we aim to convert more visitors into spectators and to get a better return on the investments that brought them to the site.
SEO and GEO
SEO and GEO: being found when the public looks for its next night out
Our work also includes SEO and GEO: visibility on search engines and in AI-generated answers.
The goal is to make Monarque and its productions easier to discover when people look for a show, an artist or an idea for a night out. This work complements the advertising campaigns and supports Monarque's digital presence over time.
Do you also have something great to make known?
Let's talk about your goals, your audience and how your digital marketing can better support your sales.
