Our clients · Industrial sector · AI visibility (GEO)
ADH: the hydraulic expertise that puts equipment back to work
In mining, construction and forestry, when a machine stops, finding the right part becomes a priority. ADH specializes in remanufactured hydraulic pumps and motors for heavy equipment. Since 1995, the company has put its know-how at the service of professionals who need reliable solutions to get their operations running again.
The engagementADH's visibility in AI answers (GEO), with SEO and conversion to get there.
Sharp expertise, at the service of those who cannot afford to wait.
Present in Canada and the United States, ADH serves the construction, forestry and mining sectors. Its catalogue covers John Deere, Hitachi, Cat and Komatsu equipment, among others. Behind every request are precise requirements: the right part number, the right compatibility and a team able to answer technical questions.
ADH is one of the leading companies in North America in the remanufacturing of piston hydraulic pumps and motors. Its computerized 500 HP test bench reproduces real working conditions: every unit is tested there before it ships.
ADH at a glance
- Since 1995specialized expertise in hydraulics
- Construction · Forestry · Miningthree demanding sectors
- Canada and the United Statesthe markets served
The concrete result
2.3 times as many quote requests.
Two months after the site redesign, the number of quote requests had grown 2.3-fold. A result that gives full meaning to the work done on AI visibility (GEO), SEO, content and the visitor journey.
×2.3the number of quote requests, two months after the site redesign
- 1,233technical products optimized in each language
- FR + ENa visibility strategy in both languages
The starting point
A precise trade. A website that needed to reflect it better.
- 01Understand the market
- 02Structure the information
- 03Make the request easy
A catalogue of hydraulic parts cannot be handled like an ordinary catalogue. The brands, the machine models, the part numbers and the compatibilities determine what buyers search for and what they need to understand before requesting a quote.
The existing website did not reflect that reality well enough. Its structure and its content contained errors that hurt the clarity of the offer and its visibility potential on Google and in AI-generated answers.
We started with a detailed analysis of ADH's market, its SEO, its GEO and its conversion path. That overall reading made it possible to review the priorities and restructure the site around the products, the buyers' needs and the company's business goals.
Advanced search
An advanced search to find the right part without browsing the whole catalogue
The technicians who visit the site often have a part number, a brand or a machine model in mind. We implemented an advanced search engine so they can more easily find the relevant products in a highly specialized catalogue.
Searching by part number, brand, model or product type simplifies access to the information. It answers a reality in the field: visitors need to be able to move quickly, even when they know exactly what they are looking for.
Conversion
Conversion: giving the right answers, making the quote request easy
We reworked the sales pitches to better bring out what matters in the decision: the quality of the remanufacturing, the testing, the warranty, the technical support, the response time and the delivery time.
The contact page was also redone to guide visitors through their request. They can send a part number, their machine model or a photo of the nameplate. The site explains the next steps and gives access to the team to continue the conversation.
The goal is to turn interest into a concrete request, with the useful details to start the discussion with ADH.
AI visibility (GEO) and Google
A stronger presence on Google and in AI answers.
ADH now holds an important place in its sector on Google and in AI-generated answers, in French as in English. Its expertise and its offer are better showcased to the people who look for its products and services.
Growing quote requests 2.3-fold is a first concrete step forward. There is still a lot of potential to tap to broaden that visibility, enrich the content and keep improving conversion.
How we work
An analysis engagement, the kind we love
A catalogue of 1,233 technical products, two languages, two markets and high stakes for visibility in AI answers: before touching the site, there was a lot of data to analyze. It is the kind of engagement we love.
The evolution of our tools and AI now lets us carry out this work much faster. They also bring new challenges: a strategist's judgment remains necessary for every decision.
Your products are technical. Your website has to make them easy to understand.
Do you have a specialized catalogue and potential that is still largely untapped? Let's talk about your market, your visibility and how your website can generate more requests.
