Insights · Topic
Our analysis on marketing strategy
Where the money goes before the tools are chosen. Our analysis on budgets, plans and trade-offs, written from real engagements.
58 insights · In-depth analyses and short notes
Latest insights on marketing strategy
Our newest articles on marketing budgets, marketing plans and expanding into new markets.
- Marketing agency support: sharing roles with your in-house team
- Quebec-produced shows: venue occupancy rates in 2024
- Quebec CPAs: what are the rules for retaining advertisements?
- Should you respond to a negative review?
- Marketing mix modelling: is it right for your small business?
- Clinic advertising in Quebec: the rules to consider
Insights by theme
Grouped by theme, newest first.
Platform and Shopify3
Cart, checkout and loyalty2
Marketing budget and plan7
- Marketing mix modelling: is it right for your small business?
- Marketing agency fees: what can your business afford?
- Growth marketing: balancing current demand and future customers
- Lead generation: aligning your budget with production capacity
- Marketing dashboard: 6 metrics for leadership teams
- Digital grants: can you choose your own vendor?
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Working with an agency7
- Marketing agency support: sharing roles with your in-house team
- Specialized or full-service agency: which should you choose?
- Changing marketing agencies: assessing the cost of a handover
- Marketing agency pricing: retainer, project fee or hourly rate?
- Free or paid marketing audit: what's the difference?
- How to compare marketing agency proposals
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New markets and exporting11
- How to do market research: steps and data sources in Quebec
- Customer service: how to handle time zone differences
- Export grants: which marketing expenses are eligible?
- How to generate B2B leads in a new market
- Manufacturers: distributor or direct sales in a new market?
- New market testing: when should you continue, pause or stop?
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- How long does it take to make your first sale in a new market?
- Entering the U.S. market: costs and priorities for Quebec businesses
- New market: handling enquiries without a local sales representative
- Export planning: acquiring your first customers in a new market
- Expanding into a new region: how to adapt your marketing
B2B, distributors and manufacturers7
- B2B order portal: calculating savings and encouraging adoption
- Quebec construction in 2026: trends by market and region
- Feasibility content: reaching buyers before they request a quote
- Manufacturers: getting your products specified before the RFP
- B2B pricing online: should you display prices or require a quote?
- B2B online sales: avoiding conflict with sales reps and distributors
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Email, content and social media8
- Gen Z marketing: what role should creators play?
- Content marketing: choosing formats and measuring results
- CRM and automation: structuring your sales follow-up
- Buyer personas: understanding purchase triggers and decisions
- Organic social media: what role should it play in your marketing?
- Email marketing: deliverability, segmentation and sequences
Laws and rules to follow8
- Quebec CPAs: what are the rules for retaining advertisements?
- Should you respond to a negative review?
- Clinic advertising in Quebec: the rules to consider
- Customer reviews in Canada: what rules should businesses consider?
- CASL and newsletters: consent, identification and unsubscribing
- AI usage policy for small businesses: what should it include?
Culture, tourism and ticketing5
- Quebec-produced shows: venue occupancy rates in 2024
- Tourist accommodation: calculating the value of direct bookings
- Ticket pricing: how should you display prices and service fees?
- Live shows: calculating the marketing budget to sell remaining tickets
- Ticket sales: adapting the marketing budget to revenue sharing
Marketing consultation
90 minutes with a partner on your business question
We look at your real numbers and tell you what we would do in your place to grow your sales. A paid session has nothing to sell you: the advice covers only your question.
Booking and payment online
You choose your slot and pay in a single step.
A preparation questionnaire
You fill in a short questionnaire. We arrive prepared, with your data in hand, so the 90 minutes go to your question rather than to your context.
The meeting
90 minutes by video call with Gabriel Gervais or Geneviève Cyr. You can bring up to four people from your team, and you receive the recording.
The written summary
Within 48 hours, you receive a one-page document: your situation, the three priorities we retain and what we would do in your place.
A document that belongs to you
Your leadership, your team or another agency can put it into practice. We write it so that it can be understood without us.
Flat price
$595
We give one or two consultations a week.
Book the consultationWould you rather hand us an engagement? The 30-minute call is free.
