Geneviève's role in your engagement
Geneviève puts the strategy for your engagement into action. She leads all our web development projects: Shopify, WordPress and the new ways of building a site with AI.
She manages our team of developers and translates your business needs into technical language. She runs your organic search (SEO), your visibility in AI answers (GEO) and your site's conversion rate optimization (CRO).
Her work is at the heart of three goals: Attract customers with SEO and AI, Improve your site's conversion, and Strengthen your visibility in AI answers. With Gabriel, she also builds the landing pages for your advertising campaigns. She writes mainly about SEO, AI visibility and web design.
The goals at the heart of Geneviève's work
Geneviève's insights
86 insights published on the Falia blog. The six most recent:
- Specialized or full-service agency: what each model solvesMarketing strategy · 10 min read
- Your Google Business Profile is now a source AI answers citeSEO · 2 min read
- What AI understands and says about your business, and how to check itAI visibility and GEO · 10 min read
- Free SEO audit or paid audit: what a free one is worth and when to payMarketing strategy · 10 min read
- Get cited by ChatGPT and other AIs without buying linksAI visibility and GEO · 10 min read
- GEO is 80% SEO: what the remaining 20% changesAI visibility and GEO · 3 min read
See also: Gabriel Gervais, partner · About Falia
Does your profitability call for dedicated experts?
Let's discuss your sales goals in 30 minutes with one of the two partner strategists.
