Geneviève's role in your engagement
Geneviève puts the strategy for your engagement into action. She leads all our web development projects: Shopify, WordPress and the new ways of building a site with AI.
She manages our team of developers and translates your business needs into technical language. She runs your organic search (SEO), your visibility in AI answers (GEO) and your site's conversion rate optimization (CRO).
Her work is at the heart of three goals: Attract customers with SEO and AI, Improve your site's conversion, and Strengthen your visibility in AI answers. With Gabriel, she also builds the landing pages for your advertising campaigns. She writes mainly about SEO, AI visibility and web design.
The goals at the heart of Geneviève's work
Geneviève's insights
97 insights published on the Falia blog. The six most recent:
- Migrating your website to Astro as-is to edit it with AIWeb design · 10 min read
- AI in WordPress 7: a guide for marketing teamsWeb design · 11 min read
- PHP vulnerability of October 21, 2026: all our clients' WordPress sites are up to dateWeb design · 4 min read
- How to spot an AI-built website: the tells of Claude Code and ChatGPT CodexWeb design · 17 min read
- UpdraftPlus: delete the UpdraftCentral keys from your WordPress site, even if you have never used itWeb design · 7 min read
- How long does Google take to index a site? The timings Google gave in 2026SEO · 10 min read
See also: Gabriel Gervais, partner · About Falia
Does your profitability call for dedicated experts?
A question about your situation or your sales goals? Your message goes straight to Geneviève, who answers within one business day.
