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Marketing automation agency
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Marketing automation agency in
Montreal and Quebec City
Marketing automation agency in Montreal and Quebec City
Whether you want to set up a series of welcome or post-purchase emails with behavioral targeting, track contact engagement with tags, custom fields, analytics, or performance reports, our web marketing agency is here to help you implement your automated marketing!
The automation platforms we use
Active Campaign is the perfect platform for automation. It can observe visitor behavior and then trigger marketing automations based on that behavior. This feature allows you to offer a personalized experience to your contacts. With Active Campaign, you can also send messages to multiple people with similar interests. The possibilities are endless!
HubSpot also allows you to create custom automations. Every action your prospects take is additional data that is added to the database to help you with your marketing strategies. This data tells you what customers are looking for so that you can then send them the right email chain that meets their needs and builds customer loyalty.
The advantages of using automation
There are several benefits to adding automated marketing to the core of your business:
- Offers your prospects/customers more relevant and personalized content based on their needs (high added value)
- Improves their customer experience
- Improves the conversion of your visitors into new customers
- Builds customer loyalty
- Saves you time
- Generates leads and allows for better lead management
- Allows you to obtain data on the behavior of your current and potential customers
Automation allows you to send the right message at the right time
In marketing, timing is an important factor to consider in all our strategies. Automation allows you to send the right message at the right time, taking advantage of a specific event or behavior to produce a personalized interaction with your customers.
Actions implemented for marketing automation
Retargeting: allows you to trigger engagement that has been lost on your marketing channels using retargeting tools.
Cart abandonment: allows you to send a series of emails as soon as a visitor to your site abandons their shopping cart.
Sales funnel: allows you to filter your prospects and guide them toward a concrete action, such as a purchase that best suits their needs.
Email series: whether in response to interest in a specific product/service or related to another action on your website.
FAQs about marketing automation
What is marketing automation?
According to HubSpot, marketing automation is a platform that manages routine marketing tasks without requiring human intervention. Common marketing automation workflows include email marketing, behavioral targeting, lead scoring, and personalized advertising to deliver more personalized and relevant content to prospects and customers, thereby saving time.
Why use automated marketing?
Integrating this strategy into your online marketing will save you a lot of time and deliver real results.
Does it take into account the stages of the purchasing process?
Yes, you can create automations based on your prospect’s buying journey!
The buying journey consists of three distinct phases:
1-Awareness stage
2-Consideration stage
3-Decision stage
During the awareness stage, you need to provide your prospects with content that explains WHY your product/service will meet a need (opportunity). In the consideration stage, your content should explain HOW your product/service will be useful to them and meet their needs. Finally, during the decision stage, don’t abandon your customer—offer them the best after-sales service.
