Insights · Topic

Our analysis on paid advertising

Platforms, automated bidding, measurement. Our analysis on Google Ads, Meta and LinkedIn advertising steered on margin, written from budgets we run.

35 insights · In-depth analyses and short notes

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Latest insights on paid advertising

Our newest articles on Google Ads, Meta, LinkedIn and the profitability of your campaigns.

Insights by theme

Grouped by theme, newest first.

35 insightsSee our paid advertising expertise →

Google Ads13

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Meta, Facebook and Instagram7

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LinkedIn, TikTok, Microsoft Ads and ChatGPT5

Budget and profitability4

Testing a new market3

Cart, checkout and loyalty1

Catalogue and search1

Culture, tourism and ticketing1

Marketing consultation

90 minutes with a partner on your business question

We look at your real numbers and tell you what we would do in your place to grow your sales. A paid session has nothing to sell you: the advice covers only your question.

  1. Booking and payment online

    You choose your slot and pay in a single step.

  2. A preparation questionnaire

    You fill in a short questionnaire. We arrive prepared, with your data in hand, so the 90 minutes go to your question rather than to your context.

  3. The meeting

    90 minutes by video call with Gabriel Gervais or Geneviève Cyr. You can bring up to four people from your team, and you receive the recording.

  4. The written summary

    Within 48 hours, you receive a one-page document: your situation, the three priorities we retain and what we would do in your place.

  5. A document that belongs to you

    Your leadership, your team or another agency can put it into practice. We write it so that it can be understood without us.

Flat price

$595

We give one or two consultations a week.

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