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GEO and AI visibilityBeing visible and recommended by ChatGPT, Claude and Copilot.Organic search (SEO)A durable, profitable investment.Buy traffic
Paid advertisingOptimized to generate sales that pay.Convert and measure
Conversion rate optimization (CRO)Selling more with the same traffic.GA4 auditKnowing what every dollar returns, beyond what it costs.Build
Website designSites designed for conversion. Online retailMargin per purchase rather than volume of visitors.Google Ads agency · Everywhere in Quebec
A data-driven approach to Google Ads.
Measure precisely. Attribute correctly. Optimize the right data.
Our Google Ads agency runs your Search, Shopping, Performance Max and Demand Gen campaigns to fill your pipeline with leads and grow your online sales. We measure performance by the revenue and profitability generated.
See the pricing ↓ · Montreal · Quebec · Laurentians · One client per industry in each market
The formats
Search, Shopping, Performance Max, Display, YouTube, Demand Gen and remarketing. Our Google Ads agency picks the formats based on your business goal and your budget, rather than on whatever is new this season.
Capturing intent at the moment your customer searches for your product or service. The base of almost every profitable strategy.
What we do
Putting your eCommerce products in front of buyers who are comparing. It depends on a clean Merchant Center feed.
What we do
Google's automation across the whole network, supervised by our strategists to serve your revenue before the algorithm's.
What we do
Extending reach and staying present with your audience, with visuals that respect your brand.
What we do
Google is closing the creation of standalone Display campaigns in January 2027 and folding the inventory into Demand Gen. The network is not disappearing: it becomes a placement you can still target on its own. The accounts we manage are migrated by our team, before Google does it for us.
Capturing attention with video, building awareness and supporting conversion.
What we do
Creating and capturing demand on YouTube, Discover and Gmail, upstream of active search.
What we do
Coming back to the people who have already visited your site, at the right moment, without wasting impressions.
What we do
Real client figures rather than industry averages.
Reassurance
More qualified leads for your teams (B2B/B2C).
More direct online sales for eCommerce.
More calls from customers with strong buying intent.
A cost per acquisition (CPA) under control and predictable.
A budget concentrated on the searches within your target.
In one line
Campaigns well managed by our senior strategists, clear business results, every dollar put to work.
SMBs and large enterprises
The method does not change with the size of the account: the budget follows what brings in sales. What changes is what the account has to handle. Our Google Ads agency works in B2B as in B2C.
You want leads or sales quickly, without wasting a budget that matters.
You manage several brands, several markets or a large budget, with a marketing team in place.
Falia has been leading engagements since 2015. Our Google Ads agency manages more than a million dollars in advertising budgets a year, and Falia is a partner of Google, Shopify, ActiveCampaign, Brevo and Pipedrive.
Everywhere in Quebec
Google Ads is managed remotely. Our Google Ads agency has an office in downtown Montreal and is also based in Sainte-Adèle, in the Laurentians. We meet our clients in person or by video call. Your ads can be targeted by city, by radius around your address or across all of Quebec, depending on where you sell.
Our office is at WeWork L'Avenue, downtown, across from the Bell Centre.
Our Montreal agency →Campaigns targeted by city or by radius, from Longueuil to Saint-Hubert.
Our South Shore page →Ads targeted on your territory, run remotely.
Our Sherbrooke page →Campaigns in French and in English, on both sides of the river.
Our Gatineau page →Mauricie, Centre-du-Québec, Lanaudière, Saguenay: Google Ads is managed remotely, everywhere in Quebec.
Definition
A Google Ads agency is a firm that creates, manages and optimizes its clients' advertising campaigns on Google Ads: search, Shopping, Performance Max, YouTube, Display and Demand Gen. It chooses keywords and audiences, writes the ads, sets bids, tracks conversions and adjusts the budget to produce profitable leads and sales.
The useful distinction
Google Ads itself is Google's advertising platform. You buy visibility at the exact moment your customers are searching: at the top of the results, on YouTube, in Gmail or on the Display network. You pay per click. Google Ads covers the paid portion of Google, while SEO aims at the organic results, with no cost per click. What some agencies call SEA, an acronym used mostly in France, is exactly what this page is about: in Quebec, people say “paid search” or simply “Google Ads”.
Google Ads (paid / SEA): bought visibility, immediate, per click.
SEO (organic) and GEO (AI): organic traffic on Google and recommendations from ChatGPT, Gemini or Claude, with no cost per click, but built over time.
A concrete marker
When you type “accountant Trois-Rivières” and the first results say “Sponsored”, that is Google Ads.
The two work together. Our Google Ads agency works with our SEO team on the same data: the searches that convert in advertising guide the content, and the content brings the cost of clicks down.
Why Google Ads
Google Ads is not only there to generate traffic. Well managed, it puts you in front of people who are already searching for what you sell, at the moment they are ready to buy. That is what makes it one of the most profitable channels when buying intent is high.
Our Google Ads agency aims for leads, sales and a lower cost per result. Every campaign is built around a business goal rather than a dashboard. We look at impressions, but after gross margin.
B2B or B2C, with a cost per lead we keep under control.
eCommerce, with Shopping and Performance Max kept under close supervision.
Calls from customers with strong buying intent.
Case studies
Home building · B2C
Falia reviewed the marketing already in place, then optimized the site for SEO, GEO and conversion before launching the Google Ads campaigns. The goal: generate more requests and support sales.
12 Domus awards won by the company, the most recent at the 2026 APCHQ Montréal Métropolitain gala
Read the Écohabitations Boréales case study →Children's publishing · eCommerce · B2C
For two years, Falia has managed the Meta and Google Ads advertising of their Shopify store. We also run the email campaigns for back-to-school, Black Friday and Boxing Day.
Read the Petits Génies case study →What changes in 2026
In 2026, Google is pushing hard towards Performance Max and artificial intelligence (AI Max, smart bidding). Closely supervised by senior experts, those tools are very powerful. Left alone, they optimize what Google wants rather than what keeps your business alive. We give the algorithm your real conversion data (CRM, real sales) so it finds buyers rather than the curious.
The expected drop in the volume of traditional searches by 2026, to the benefit of AI agents and generated answers.
Gartner · 2024
In practice: every paid dollar has to be managed better, and you also have to be visible in the AI engines' answers as much as in the blue links. That is our area of expertise. Our Google Ads agency keeps its hands on the settings Google would rather put on autopilot and optimizes for final profitability.
The mechanism
Google ranks ads on a score that combines your bid and the quality of what you offer. A better-made ad can therefore move ahead of one that pays more, and pay less per click. It is the one place in the account where work turns directly into savings.
Google calculates a rank from three things: what you are willing to pay, the estimated quality of your ad and its landing page, and the context of the search, meaning the device, the place and the moment.
What you actually pay is not your bid: it is the minimum it took to beat the next ad. A good quality score therefore lowers the bill at equal position, it does not only raise the rank.
Three things, in this order of importance.
It is the least visible setting in an account and the most profitable. It shows in no spending report, and it changes the cost per click of every keyword at once.
Data and measurement
Analysis and measurement are part of every engagement at our Google Ads agency, and we do them in house, with heavy use of AI.
Conversion tracking that tells a real sale from a simple click.
Measurement that ties spend to sales and to cost per lead, beyond traffic.
Decisions made on reliable business data rather than on Google's default recommendations.
Our method
We audit profitability. Your margins, your target cost of acquisition, before we even touch a bid.
We structure to sell. The choice of formats (Search, Shopping, Demand Gen), of audiences and above all of exclusions.
We set up advanced measurement. Tracking of real conversions, CRM integration so the AI bids on the customers who sign.
We launch and we supervise. We steer the automation and cut the waste immediately.
We optimize continuously. Adjusting bids, messages and audiences, according to what actually converts.
We optimize as one system. If a campaign does not convert because of the page, we optimize the page (CRO). The goal is overall revenue.
We are proud to contribute to our clients' success.
Pricing
Your fee follows the media budget you decide for the month. The advertising budget itself is paid directly to Google from your account.
| Monthly media budget | Monthly fee |
|---|---|
| Up to $10,000 | from $1,195 |
| $10,001 to $25,000 | from $1,595 |
| $25,001 to $50,000 | from $2,095 |
| $50,001 to $65,000 | from $2,795 |
| $65,001 to $80,000 | from $3,495 |
| $80,001 to $100,000 | from $4,295 |
Above $100,000 of media budget a month: a custom agreement.
The tier is agreed with you before the month, and it comes back down the following month if your budget comes back down. The full rules.
Who it is for
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →The guide
Google Ads has become complex: match types, automated bidding, Performance Max, conversion tracking, consent. A poorly set account can spend its whole budget without producing a single lead. A Google Ads agency brings the experience of many accounts and the time to follow yours closely.
There are two amounts to plan for: the advertising budget, paid directly to Google, then the agency's fee. We do not post a minimum budget, because a neighbourhood clinic and an insurer covering all of Quebec do not pay the same click. Our Google Ads agency first recommends an initial budget based on the cost of the selected keywords. Once the cost per result is established, we recommend budget increases in tiers. Every increase in the Google Ads budget has to be justified by the return on investment.
A Google Ads consultant works alone, which is fine as long as the account stays simple. A Google Ads agency adds a team for measurement, landing pages and reporting. At Falia, the same team runs the strategy, the measurement and the landing pages, with AI in support.
It reads the paid search terms and adds exclusions. It adjusts bids and budgets based on what converts, tests new ads and checks that the measurement holds. Our Google Ads agency then explains to you what changed and why.
Frequently asked
There is the advertising budget (paid to Google) and the management fee of our Google Ads agency, fixed and never a percentage of the spend. Our fee is set by media budget tiers known in advance, from $1,195 a month. We set the amount after a first call, once we understand your situation.
Unlike SEO, Google Ads gives fast results: ads can run as soon as Google approves them, and the first conversions often arrive within the first weeks. Profitability builds over a few optimization cycles, the time it takes to cut the waste and concentrate the budget on what converts.
Yes. Shopping and Performance Max, built on a well-structured Merchant Center feed, are at the heart of what our Google Ads agency does to maximize online retail revenue.
Yes, with close supervision. Left alone, it serves Google first. With our tags, our exclusions and clean CRM measurement, it becomes a real sales tool.
Yes, always. The account belongs to you. Our Google Ads agency accesses it to run it, and you remain its owner, 100%.
No. The engagement renews month to month. You stay because the campaigns pay off, not because a contract forces you to.
In leads, in sales and in cost per acquisition. Traffic and click-through rate stay secondary indicators if they lead nowhere. What counts is what the campaign brings to your business.
Yes. Our Google Ads agency has an office in Montreal and is also based in Sainte-Adèle, in the Laurentians. We work with companies everywhere in Quebec, in person or by video call.
Yes. Our Google Ads agency manages accounts for SMBs starting with a modest budget and for large enterprises running several brands, several markets and a CRM. The method is the same: the budget follows what brings in sales.
Yes. Google Ads sends people to a page. If that page is slow or unclear, the budget is lost after the click. When a campaign does not convert because of the page, we optimize the page (CRO) rather than raising the budget.
Ask four questions. Who works on your account day to day? Is the account opened in your name? Do the reports talk about cost per lead and sales, not just clicks? Is the fee separate from the media budget? At Falia, the account stays yours, the reports talk about cost per lead and sales, and our fee does not follow your spend.
What belongs to you
It is the most concrete objection in the market, and it deserves an answer spelled out in full. Here is our Google Ads agency's answer, written in advance.
The account is opened in your name, under your billing. We access it through manager access, and you remain its owner.
The history leaves with you. Campaigns, conversions, bidding learning, audience lists: it is your asset, and it is what has the most value after two years. We remove our access, nothing else.
The measurement belongs to you too. Google Tag Manager, GA4 and the conversions are set up in your own accounts, and they stay there.
The fee is separate from the media budget. You pay Google directly for your clicks, and Falia for the management. Two invoices, two amounts, no commission on the spend.
Our fee does not follow your spend. A percentage would rise every time the budget rises, whether sales follow or not. Our fee is fixed inside each tier, from $1,195 a month.
A senior expert manages the account day to day, with the team that works with them. They are the one who answers when the cost per lead goes up.
The account audit
A Google Ads account can be read in one session when you know where to look. Here is what our Google Ads agency checks, and what you receive.
The search terms actually paid for, the off-topic queries, the campaigns that consume without converting and the share taken by automation.
Duplicated conversions, actions with no value, consent wired wrong. An account optimized on faulty measurement improves on paper and not in your gross margin.
The current cost per lead, the one we estimate is reachable and the gap between the two. That figure is what says whether an engagement is worth it, or not.
You leave with the findings in writing, executable by your current team. If the account is already well kept, we will tell you that too. Ask for an audit of your account.
A call to understand your revenue goals, your budget and where the current waste sits. A working session rather than a generic presentation: we open the hood.
No commitment · 30 minutes · you talk to a partner
Google Partner certified agency · Montreal · Laurentians
From trial and error to real sales.
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