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Get found
GEO and AI visibilityBeing visible and recommended by ChatGPT, Claude and Copilot.Organic search (SEO)A durable, profitable investment.Buy traffic
Paid advertisingOptimized to generate sales that pay.Convert and measure
Conversion rate optimization (CRO)Selling more with the same traffic.Measurement and dataReliable numbers, tied to your sales.Build
Website designSites designed for conversion. eCommerceMargin per purchase rather than volume of visitors.Facebook · Instagram · Messenger
Falia is a Facebook Ads agency that runs Facebook and Instagram together inside Meta, on your sales.
You are looking for a Facebook advertising agency. What our experts deliver: Facebook and Instagram run together, led by a partner. One budget, focused on revenue.
See the pricing ↓ · Montreal · Quebec · Laurentians · One client per industry in each market
We are proud to contribute to our clients' success.
The point that changes everything
Most advertisers believe they have to choose a platform. Both are run from Meta Ads to maximize leads. You set a sales goal, and the algorithm, guided by our strategists, serves in the Facebook feed, in Reels or in Messenger, wherever acquisition costs the least. One budget, one goal: sales.
One budget for both networks. A well-structured campaign finds the buyer on Facebook or on Instagram.
Sales data (CRM) accumulates and Meta's AI (Advantage+) learns faster who actually buys.
Every click is paid for a potential buyer. One account, one profitability strategy, senior experts.
In one line
It is what you expect from a specialized team before handing it a budget: that it answers for your sales.
What we run through Meta
We structure your budgets around a concrete business result, well ahead of “visibility” or likes. Three cases come up most often.
We push sales towards the deadline by retargeting undecided buyers as it approaches, and we measure the exact cost of acquisition per ticket sold.
Goal: “Optimize the profitability of your digital campaigns”
We connect your catalogue to Meta with structured data. We optimize the budget on cost per purchase (CPA) and on the gross margin of sales, rather than on traffic.
Goals: “Optimize the profitability of your digital campaigns”, “Improve your site's conversion”
We capture qualified requests. We measure the real cost per sale, followed all the way to the final signature in your CRM.
Goal: “Optimize the profitability of your digital campaigns”
The offer
We compare ourselves on closed sales and on who actually manages your account, rather than on the lowest price or promises of clicks.
Gabriel or Geneviève leads your advertising profitability and remains responsible for it, from the first call to the monthly report. Falia manages over $1 million in advertising budgets every year.
We take only one client per industry in the same market: never two companies competing for the same customers.
You talk to the partner who leads your engagement and who walks you through every report.
It is a deliberately focused agency model, in service of our clients' revenue.
Case studies
Arts and live shows · B2C
For more than two years, Falia has run Monarque's Meta advertising and worked with its team on strategy, planning, the website, SEO, GEO and hosting.
1.9 million people reached on Meta last season
Read the Monarque Productions case study →Children's publishing · eCommerce · B2C
For two years, Falia has managed the Meta and Google Ads advertising of their Shopify store. We also run the email campaigns for back-to-school, Black Friday and Boxing Day.
Read the Petits Génies case study →All the way to the sale (CRM)
Meta's ads manager claims every conversion it possibly can. That is useful for the algorithm, but it remains distinct from your real revenue.
The complete sales chain
We compare Meta's invoice with the deposits in your bank account. The gap reveals the true return on investment.
Two amounts, two invoices
The media budget is paid directly to Meta by your company. It never passes through Falia: you control your spending.
Our expert fees are a fixed amount, set by your revenue goals, never a percentage of the advertising spend. A percentage fee would rise with your spend rather than with your sales.
Business consequence: recommending that a Meta campaign that no longer pays be cut changes nothing to our fees. That is what makes our advice credible. The billing details.
Our method
Sales goal. We define the real sales goal (number of sales, ROAS) and the CRM data. We start from your revenue rather than from “impressions”.
Profitability structure. We build the Facebook and Instagram audiences and placements to lower the cost per acquisition (CPA).
Creative. We prepare the ads in the right formats, with content designed for conversion.
Expert measurement. We set up the technical tracking (API) to read the margin per purchase, beyond the surface indicators.
Continuous optimization. We analyze sales every week, we cut what costs too much and we reinvest in what leads to sales.
Who it is for
You have a business goal with a number on it: eCommerce margins to protect, a cost per lead (CPA) to bring down for your B2B sales.
You want to know where every dollar goes and to demand real data from your specialized team.
You are looking for a senior partner committed to your growth, rather than a low-priced package of clicks.
It is less for you if you are looking for a volume of Facebook followers who will never buy your products.
Pricing
Meta on its own, or Meta as a second platform behind Google Ads. The fee follows your media budget for the month.
| Monthly media budget | Meta alone |
|---|---|
| Up to $10,000 | from $1,195 |
| $10,001 to $25,000 | from $1,595 |
| $25,001 to $50,000 | from $2,095 |
| $50,001 to $65,000 | from $2,795 |
| $65,001 to $80,000 | from $3,495 |
| $80,001 to $100,000 | from $4,295 |
Above $100,000 of media budget a month: a custom agreement.
The tier is agreed with you before the month, and it comes back down the following month if your budget comes back down. The full rules.
Who it is for
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →FAQ
Both together. They are managed as one by the AI, and our strategists run them centrally towards the lowest cost per acquisition, whichever platform delivers it.
The budget depends on the value of your product and on the cost of acquiring a profitable customer. The full picture of our expert fees is given during the business call.
It is Meta's AI. We use it for its power, and our experts keep human control (the conversion tags) to cut everything that does not generate gross margin.
We prepare the ads to maximize conversion in the feed and in Stories. The scope of the creative work is defined during the strategy call.
The first data arrives quickly, but Meta's AI needs to learn who your buyers are before delivering its full profitability (a few weeks). We talk to you in measured sales (CRM) rather than in promises of clicks.
No. There is no contract: the engagement continues month to month. We keep our clients through the sales we generate.
Thirty minutes with a partner to analyze your current spend and see where the money is being lost without generating sales.
No commitment · 30 minutes · you talk to a partner
Facebook · Instagram · eCommerce · Montreal · Laurentians
From trial and error to real margins.
