Gabriel's role in your engagement
Gabriel almost always takes your first call and carries out your audit. He builds the strategy starting from your growth goal: where to put your budget, which market to test and how to connect each lead to a real sale in your CRM.
He mainly leads engagements for three goals: Optimize the profitability of your digital campaigns, Develop a new market, and Generate demand and growth. With Geneviève, he also works on organic search (SEO), AI visibility (GEO) and conversion rate optimization (CRO).
The sales a Google Ads or Meta Ads campaign brings in depend on the page that receives the click. He writes mainly about marketing strategy, paid advertising and measurement.
Gabriel's insights
131 insights published on the Falia blog. The six most recent:
- Editing your website with AI: write the instruction, check, publishWeb design · 10 min read
- Google ads arrive in AI Mode in Canada, in English only for nowPaid advertising · 4 min read
- Shopify's Fall '26 Edition: AI agents become a sales channel to manageAI visibility and GEO · 4 min read
- AI crawler log analysis: the recipe to see which pages ChatGPT reads on your siteAI visibility and GEO · 12 min read
- Quebec Bill 29: add the legal warranty period to your Google Shopping feedPaid advertising · 5 min read
- How much does a website cost in Quebec in 2026? Prices and budgetWeb design · 21 min read
See also: Geneviève Cyr, partner · About Falia
Does your profitability call for dedicated experts?
A question about your situation or your sales goals? Your message goes straight to Gabriel, who answers within one business day.
