Gabriel's role in your engagement
Gabriel almost always takes your first call and carries out your audit. He builds the strategy starting from your growth goal: where to put your budget, which market to test and how to connect each lead to a real sale in your CRM.
He mainly leads engagements for three goals: Optimize the profitability of your digital campaigns, Develop a new market, and Generate demand and growth. With Geneviève, he also works on organic search (SEO), AI visibility (GEO) and conversion rate optimization (CRO).
The sales a Google Ads or Meta Ads campaign brings in depend on the page that receives the click. He writes mainly about marketing strategy, paid advertising and measurement.
Gabriel's insights
119 insights published on the Falia blog. The six most recent:
- Google Ads automated promotions: what changes on October 12, 2026Paid advertising · 3 min read
- Marketing agency support: sharing roles with your in-house teamMarketing strategy · 12 min read
- Online clothing stores: allocating your marketing budget by seasonPaid advertising · 7 min read
- Local Services Ads: out-of-area ads reported in September 2026Paid advertising · 3 min read
- Event advertising: selling show tickets with Meta and Google AdsPaid advertising · 8 min read
- Shopify Analytics: session counting changes in September 2026Web design · 2 min read
See also: Geneviève Cyr, partner · About Falia
Does your profitability call for dedicated experts?
A question about your situation or your sales goals? Your message goes straight to Gabriel, who answers within one business day.
