Gabriel's role in your engagement
Gabriel almost always takes your first call and carries out your audit. He builds the strategy starting from your growth goal: where to put your budget, which market to test and how to connect each lead to a real sale in your CRM.
He mainly leads engagements for three goals: Optimize the profitability of your digital campaigns, Develop a new market, and Generate demand and growth. With Geneviève, he also works on organic search (SEO), AI visibility (GEO) and conversion rate optimization (CRO).
The sales a Google Ads or Meta Ads campaign brings in depend on the page that receives the click. He writes mainly about marketing strategy, paid advertising and measurement.
Gabriel's insights
111 insights published on the Falia blog. The six most recent:
- What search engine does ChatGPT use, and why it is no longer BingAI visibility and GEO · 12 min read
- Claude's search engine runs on Brave: what it changes for getting citedAI visibility and GEO · 11 min read
- Good conversion rate: what it is, and for which type of siteConversion and CRO · 8 min read
- Google Ads since August 17: your CPA or ROAS target is now an instruction, not a ceilingPaid advertising · 14 min read
- How to do market research, step by stepMarketing strategy · 18 min read
- Shopify Plus: the calculation that tells you whether to move upWeb design · 10 min read
See also: Geneviève Cyr, partner · About Falia
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