Gabriel's role in your engagement
Gabriel almost always takes your first call and carries out your audit. He builds the strategy starting from your growth goal: where to put your budget, which market to test and how to connect each lead to a real sale in your CRM.
He mainly leads engagements for three goals: Optimize the profitability of your digital campaigns, Develop a new market, and Generate demand and growth. With Geneviève, he also works on organic search (SEO), AI visibility (GEO) and conversion rate optimization (CRO).
The sales a Google Ads or Meta Ads campaign brings in depend on the page that receives the click. He writes mainly about marketing strategy, paid advertising and measurement.
Gabriel's insights
122 insights published on the Falia blog. The six most recent:
- Meta will turn on product browsing in your existing ads on October 28Paid advertising · 4 min read
- Since GPT-6, visits from ChatGPT show up as direct traffic in GA4AI visibility and GEO · 3 min read
- GA4 spam traffic: how to spot and block it with the hostname filterConversion · 20 min read
- Google Ads automated promotions: what changes on October 12, 2026Paid advertising · 3 min read
- Marketing agency support: sharing roles with your in-house teamMarketing strategy · 12 min read
- Online clothing stores: allocating your marketing budget by seasonPaid advertising · 7 min read
See also: Geneviève Cyr, partner · About Falia
Does your profitability call for dedicated experts?
A question about your situation or your sales goals? Your message goes straight to Gabriel, who answers within one business day.
