Insights · Topic
Our analysis on SEO
What moves at Google and what holds over time. Our analysis on organic search: technical SEO, local search and eCommerce, written from real engagements.
37 insights · In-depth analyses and short notes
Insights by theme
Grouped by theme, newest first.
SEO fundamentals8
- Google's September 2026 spam update: what we know
- Does Google penalize AI-generated content? What Google actually writes
- Search intent: why the grid of four intents is no longer enough
- SEO and SEM: the second contains the first, not the other way around
- Google updates: diagnose before you fix
- E-E-A-T: what it really is, and what no agency can sell you
Technical SEO9
- Content behind a login does not exist for Google
- Client, Partner and Brand Logos on Your Site: Should You Link Them?
- Your Search Console impressions dropped: it is a Google correction
- FAQ rich results removed by Google: what actually disappeared, and when
- Tags and structured data: what Google actually shows
- Your PDF documents rank instead of your pages
Local SEO6
- Multi-location businesses: a location-page architecture that holds up
- Chains and franchises: managing one hundred Google Business Profiles without breaking them
- Opening a city without premises there: what Google refuses
- Your Google Business Profile is now a source AI answers cite
- Google Business Profile: what actually makes the difference
- Contractors and distributors: local SEO when you have no storefront
Content and links3
Several languages, several markets5
Audits and choosing an agency2
Marketing consultation
90 minutes with a partner on your business question
We look at your real numbers and tell you what we would do in your place to grow your sales. A paid session has nothing to sell you: the advice covers only your question.
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A preparation questionnaire
You fill in a short questionnaire. We arrive prepared, with your data in hand, so the 90 minutes go to your question rather than to your context.
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The written summary
Within 48 hours, you receive a one-page document: your situation, the three priorities we retain and what we would do in your place.
A document that belongs to you
Your leadership, your team or another agency can put it into practice. We write it so that it can be understood without us.
Flat price
$595
We give one or two consultations a week.
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