Search Engine Optimization (SEO) is a set of techniques designed to improve a website’s visibility on search engines.

SEO is crucial because it increases a site’s visibility, generates quality organic traffic, and improves the user experience.

SEO concerns optimization for organic search engine results, while SEM (Search Engine Marketing) also includes paid advertising.

The main factors include content quality, backlinks, technical site optimization, page load speed and user experience.

Results can vary, but generally, it takes between 3 and 6 months to start seeing significant improvements.

First of all, it’s important to remember that SEO is a constant and time-consuming process. Boosting your page’s ranking doesn’t happen overnight, because Google takes a while to index your site. There are also several factors that influence your results, such as the age of your site and the competitive environment. What’s more, the resources at your disposal are also an important factor. You also need to take into account the size of your site, the frequency with which content is added and the user experience. So it’s very difficult to give an exact answer. In fact, positioning depends on a number of variables that are complex to predict, and it’s important to carry out SEO on an ongoing basis.

An SEO audit is an in-depth analysis of a site’s SEO performance, including an examination of structure, content, backlinks and technical aspects.

Local SEO is an organic SEO strategy that focuses on your positioning in Google’s local search results. It’s an important tool for being visible to customers in your immediate area. Especially if you have a physical location, your local audience is normally the one most likely to be interested in your services or products.

The right keywords are those that are relevant to your content, have a high search volume and manageable competition. Use tools like Google Keyword Planner, Ahrefs, or SEMrush.

On-page optimization includes all actions carried out on the website itself (content, HTML tags, structure), while off-page optimization concerns external actions (backlinks, mentions on social networks).

Backlinks are incoming links from other websites. They are important because they signal to search engines that your content is trustworthy and relevant.

Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to track traffic, keyword rankings, and other performance metrics.