Definition
What is an instruction to an AI that edits a website?
An instruction is a request written in plain language to an artificial intelligence, such as Claude or ChatGPT, that edits a website. It replaces working in a dashboard: the person describes the result they want and the AI does the technical work, on one page or on hundreds at once. It publishes nothing on its own: the result goes through automatic checks, then through a person's approval.
What a good instruction contains
An instruction is written like a message to a member of your team. It describes the result you want, not the technique to get there. The most useful ones say three things:
- the change: remove a city, change a price, add a section;
- the scope: one page, one type of page or the whole site;
- the exception, if there is one: a page that must not move, a campaign that departs from the usual style.
The rest (the exact service names, the tone, the layout) comes from the brand guide. The instruction does not have to repeat it.
What happens after the instruction
The AI carries out the change on a secure working copy, never directly on the live site. It finds everything affected: the text, the SEO tags, the structured data, the llms.txt file. You know how many pages change before anything is published.
Automatic checks then block publication if a rule is broken. Finally, a person reviews and approves the go-live. The same steps apply whoever wrote the instruction.
What is sent to the AI, and what is kept back
An editing instruction needs the code and content of the pages concerned. By default, it does not need access to your accounts, your customer data or confidential documents. We agree with you on what is necessary before any access.
That boundary is worth writing down in an AI usage policy: which data never goes into a tool, which tools are authorized and who checks the result before external use.
Take a fictional clinic adding physiotherapy to its services. The manager writes: “Add physiotherapy to the list of services on every page that shows it, with a link to the new page. Do not touch the team pages.”
The AI proposes the change on 18 pages and leaves the team pages intact. The checks pass. The manager reviews the list of changed pages, then approves the go-live.
On our AI-managed websites, two ways of writing an instruction work side by side. You write it yourself in Claude or ChatGPT, in your own words, or you hand it to your contact at Falia through the website maintenance service. One person can handle it, or your whole team: the same checks apply in every case.
We see the instruction as a change in how the work is done, not in who is responsible. The training we provide shows how to phrase a request, what can be changed in one sentence and how to review what the AI proposes before publishing. Judgment stays human.
Not to be confused with
- Prompt
- A prompt is any written request to an AI, to produce a text, an image or an analysis. An instruction, in the sense of an AI-managed website, is a request to change a site that goes through checks, then an approval.
- Page builder
- A page builder (such as Elementor) has you edit a page by hand, block by block. An instruction describes the result, and the AI applies it to one page or to hundreds.
Related concepts
Further reading
- AI usage policy for small businesses: what should it include?
- Does Google penalize AI-generated content?
- Generative AI: how to adapt your content marketing strategy
- Branding: how to build your brand and measure its impact
Related services
Frequently asked questions
Do I have to learn how to write to an AI to edit my site?
Not in a technical sense. You describe the change in your own words, as you would write it to a member of your team. The training we provide shows how to phrase a request, what can be changed in one sentence and how to review what Claude or ChatGPT proposes before publishing.
Does the AI publish what I ask for directly?
No. Everything happens on a secure working copy, never on the live site. Automatic checks block SEO or functional errors, then a senior expert, or you yourself, approves the change before it goes live.
Which AI subscription do I need to write instructions?
Your own Claude or ChatGPT subscription. To edit a site reliably, a paid plan is necessary: free versions are generally not enough for this kind of task. We help you choose the tool and the plan that suit your use.
