Insights · Topic
Our analysis on conversion
What turns a visit into a sale, and what loses it. Our analysis on conversion rate optimization: forms, checkout, A/B testing and tracking.
27 insights · In-depth analyses and short notes
Insights by theme
Grouped by theme, newest first.
CRO fundamentals5
Pages and forms4
Leads and quotes3
Measurement and attribution6
- Counting a download as a conversion steers your bidding at nothing
- Your conversions are counted twice, and it makes you spend more
- Quebec SMBs: what consent really takes away from your measurement
- Marketing managers: what server-side tagging really fixes
- Multi-touch attribution: what actually remains possible
- Conversion tracking: the three gaps that skew everything else
Cart, checkout and loyalty3
Catalogue and search1
Selling abroad5
- Declined payments abroad: what your gateway doesn’t tell you
- Tariffs: what to change on your website when prices move
- Retailers shipping to the United States: the end of the exemption changes your checkout
- Online merchants: what multi-currency settles and what it leaves you
- Shipping, taxes and returns: the three frictions that kill a first international sale
Marketing consultation
90 minutes with a partner on your business question
We look at your real numbers and tell you what we would do in your place to grow your sales. A paid session has nothing to sell you: the advice covers only your question.
Booking and payment online
You choose your slot and pay in a single step.
A preparation questionnaire
You fill in a short questionnaire. We arrive prepared, with your data in hand, so the 90 minutes go to your question rather than to your context.
The meeting
90 minutes by video call with Gabriel Gervais or Geneviève Cyr. You can bring up to four people from your team, and you receive the recording.
The written summary
Within 48 hours, you receive a one-page document: your situation, the three priorities we retain and what we would do in your place.
A document that belongs to you
Your leadership, your team or another agency can put it into practice. We write it so that it can be understood without us.
Flat price
$595
We give one or two consultations a week.
Book the consultationWould you rather hand us an engagement? The 30-minute call is free.