Insights · Topic
Our analysis on SEO
What moves at Google and what holds over time. Our analysis on organic search: technical SEO, local search and eCommerce, written from real engagements.
37 insights · In-depth analyses and short notes
Latest SEO insights
Our newest articles on Google updates, organic search and the technical health of your website.
- Google's September 2026 spam update: what you need to know
- Business acquisition: should you keep or merge the acquired domain?
- Can Google index content that requires a login?
- A .ca domain and international SEO: how does it affect visibility?
- Hreflang: helping Google choose your French or English page
- Should client and partner logos on your website be clickable?
Insights by theme
Grouped by theme, newest first.
SEO fundamentals8
- Google's September 2026 spam update: what you need to know
- Does Google penalize AI-generated content?
- Search intent: how to answer your customers' questions
- SEO vs. SEM: what's the difference and how should you allocate your budget?
- Google updates: how to diagnose a drop in SEO traffic
- Google E-E-A-T: what it means for content quality
Technical SEO9
- Can Google index content that requires a login?
- Should client and partner logos on your website be clickable?
- Search Console impressions dropped: understanding Google's correction
- Google FAQ rich results removed: what should you do with your FAQs?
- Title tags and structured data: their role in Google Search
- PDF SEO: what to do when documents rank instead of your web pages
Local SEO6
- Local SEO: creating distinct pages for each business location
- Chains and franchises: how to manage multiple Google Business Profiles
- Can you create a Google Business Profile without premises in that city?
- How does your Google Business Profile contribute to AI answers?
- Google Business Profile: how to improve your local visibility
- Local SEO for service-area businesses without a storefront
Content and links3
Several languages, several markets5
Audits and choosing an agency2
Marketing consultation
90 minutes with a partner on your business question
We look at your real numbers and tell you what we would do in your place to grow your sales. A paid session has nothing to sell you: the advice covers only your question.
Booking and payment online
You choose your slot and pay in a single step.
A preparation questionnaire
You fill in a short questionnaire. We arrive prepared, with your data in hand, so the 90 minutes go to your question rather than to your context.
The meeting
90 minutes by video call with Gabriel Gervais or Geneviève Cyr. You can bring up to four people from your team, and you receive the recording.
The written summary
Within 48 hours, you receive a one-page document: your situation, the three priorities we retain and what we would do in your place.
A document that belongs to you
Your leadership, your team or another agency can put it into practice. We write it so that it can be understood without us.
Flat price
$595
We give one or two consultations a week.
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