Organic search (SEO) and AI visibility (GEO)

The SEO agency in Montreal that sells

We make your business impossible to miss on Google and in AI answers (ChatGPT, Gemini, Claude, Copilot). GEO is part of every SEO engagement, at no extra cost. Our senior experts run the execution, measured in qualified leads and real sales.

See the pricing ↓ · We take a limited number of engagements. We will tell you quickly whether your company fits one of our sixteen seats.

An SEO engagement is judged on your sales, not on your rankings

At Falia, a boutique digital marketing agency, we deliver an organic acquisition channel that turns into real sales and gross margin, rather than abstract rankings. Organic search and visibility in AI are worked together, in the same engagement and for the same price, rather than as two services billed separately.

The context

Your customers decide while they search, before they talk to you

A partner on your account, from the first call to the last report: both partners are involved in every engagement, and responsibility for your sales stays in their hands.

GEO is included in the engagement: your visibility in ChatGPT, Claude, Perplexity and Google's AI overviews is worked on at the same time as your organic search, at no extra cost and with no second contract.

We measure in sales rather than clicks: our reports talk about your qualified leads and your cost per lead, beyond rankings.

Large catalogues are our specialty: faceted navigation, crawl budget and clean indexing across thousands of pages.

Capacity and selectivity

We take a limited number of engagements

Sixteen growth engagements at a time at most, one client per industry. Your industry is reserved for you for the whole engagement. When we say yes, you have our full attention and direct access to both partners.

Our coverage

Technical, rigorous SEO, aimed at your sales

High volume

When your catalogue goes past a thousand products

On a large catalogue, SEO changes nature: the job is to index a whole catalogue, not to optimize a few pages. That is where rigorous work, equipped with AI, makes a real difference to your gross margin.

Full audit

At the start of the engagement, we run a full audit: technical (speed, tags, indexing), on-page (structure, content, keywords), off-page (backlinks, mentions), local and AI visibility, competitive analysis and high-potential keywords. It is the base of the growth strategy.

Strategy and action plan

We prioritize the technical actions, the on-page optimizations, content production, backlink acquisition and local and AI visibility, aligned strictly with your sales goals.

Execution

Every month, we carry out the optimizations, produce content and strengthen your signals with Google and the AI engines.

Tracking and results

Every month, we look together at the qualified leads and the sales generated by your organic search. The report also follows how your rankings and your visibility in AI are moving.

Case study

What an engagement changed for a client, in six months

Here are the figures from a B2B engagement run in 2024, from kickoff to the sixth month.

Working together

Let's see whether we are the right partner

Tell us about your project and we will tell you quickly what organic search can change for your sales.

What we look at together

Two ways to start, depending on the time you have

The 30-minute call is with a partner, free of charge. If you would rather write, the four-field form is a little further down this page.

An answer within one business day.

An agency on a human scale

Falia is an SEO agency established in 2015. Our offices are in Montreal and in the Laurentians. You work with senior strategists, always in direct contact with the two partners.

Recognized SEO know-how

Since 2015, we have run B2B and B2C engagements, for SMBs as for large Quebec organizations, across varied industries: SaaS, culture, services, health, law, finance.

Leading tools

We work with SEMrush, Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console and several AI tools, for reliable data and measurable results.

Strategies adapted to your reality

We take into account your seasonality, the key periods of your industry and how your customers behave, in B2B as in B2C.

The base

SEO makes GEO possible

For an AI to cite you, your content first has to be indexed and readable by the engine it queries: Bing for Copilot, Google for Gemini, Brave for Claude and its own index for ChatGPT. Organic search is the price of entry.

The extension

GEO is where SEO leads

The same technical foundations serve both, and the work happens at the same time rather than in two separate engagements. We structure your content for the results list and for the generated answer.

The order

If you are not yet showing up on Google, we start there

A brand absent from the traditional engines has nothing for GEO to build on. We tell you on the first call, and organic search becomes the first work stream.

The price

One monthly plan, no extra cost

GEO is included: one monthly plan covers organic search and visibility inside the AI engines. What is sold separately is the diagnosis and the upgrade work.

The SEO audit always includes the GEO audit: one of its five parts covers what the AI engines recommend today when a buyer looks for what you offer, and what keeps you from being cited there.

The GEO audit can be taken on its own: provided your organic search already holds up. You share your current rankings and visibility with us, we check them together and the GEO audit starts from there.

The unit that decides

Qualified leads and attributed sales

It is the only figure we accept to be judged on. An engagement that lifts your rankings without lifting your sales is a failed engagement, and we will tell you so.

The intermediate indicators

Traffic, rankings, AI visibility

We track organic traffic in GA4, rankings in SEMrush and Ahrefs, local visibility and your presence in the answers of ChatGPT, Claude, Perplexity and Google's AI overviews. Those indicators serve the diagnosis. Your profitability is judged on your sales.

The frequency

A written report and a strategic working session, every month

The report is written by the partner who executes, rather than exported by a tool. The video call is there to decide the next investments, rather than to reread the report together. Both are included in the engagement.

The starting point

Measurement verified before we begin

An engagement that starts on faulty measurement produces faulty reports for a year. So we check tracking, attribution and consent before the first action, to be sure we are following your real sales. See the GA4 audit.

Be found at the right moment, by optimizing your content for the right buying intents.

Attract qualified traffic that translates directly into leads and sales.

Fix the technical brakes: speed, indexing, architecture, tags.

The 90-day sprint

How to start an SEO engagement

The engagement starts with a 90-day sprint at a price agreed in advance, from $8,500: the SEO audit, three months of execution on the priority work streams and a report with figures on day 90. The 90 days are there to lay the foundations and fix what holds your visibility back the most.

At the report, you decide with figures. You carry on with a monthly SEO and GEO engagement, from $1,600 a month, to move forward what has been laid down. Or you stop there: the fixes stay in place and the plan belongs to you.

The sprint milestones

• Around week 2Diagnostic delivered and presented
• Around week 4Campaigns or work streams live
• Around day 45Mid-point review: where each work stream stands, with the figures
• Around day 75Decision meeting: the road map for the next 90 days, as options
• Day 90Report with figures, and a decision

Pricing

What an SEO and GEO engagement costs

GEO is included: one monthly plan covers organic search and visibility inside the AI engines.

How much does an SEO service cost?

Our engagements start at $1,600 a month, depending on your sales goals, your market and the pace of execution. The most complex engagements, such as a large eCommerce catalogue, several languages or several sites, are priced on their scope. The largest move to the key account plans. The rate reflects senior work and direct access to the partners.

Is GEO included in the SEO engagement?

Yes, always. Our monthly engagements cover both, because it is the same discipline: organic search is the base and generative engine optimization is its extension. One monthly plan, no extra cost. What is sold separately is the diagnosis and the upgrade work.

Can we buy the GEO audit without the SEO audit?

Yes, on one condition: your organic search already holds up. You share your current rankings and visibility with us, we check them together and the GEO audit starts from there. The other way around, the question does not arise: the SEO audit always includes the GEO audit, one of its five parts is devoted to it.

My site does not show up on Google. Can we do GEO anyway?

Not right away, and we will tell you on the first call. A brand absent from the traditional engines has nothing for GEO to build on: an AI cites what its search engine brings back. So the first work stream becomes organic search, and visibility in AI follows.

Do you work with high-volume eCommerce sites?

Yes, it is even one of our strengths. We manage catalogues of thousands of products: indexing, faceted navigation and category content across the whole catalogue, while keeping the site fast.

How long before we see results?

SEO is a medium and long-term expertise. Most of our clients see visibility gains between 3 and 6 months, and tangible results in sales between 6 and 12 months. The earlier you start, the more the effect compounds on your margin.

Why one client per industry?

Two clients in the same industry would put us in competition with ourselves on the same queries: what we would win for one, we would lose for the other. So we take only one, and that is also why the number of engagements is limited.

What is the difference between SEO and SEM?

SEO optimizes the organic results. SEM (Search Engine Marketing) adds paid advertising on top.

How do you measure performance?

We track your real sales (cross-checked with the CRM), your conversion rate, your organic traffic (GA4), your keyword rankings (SEMrush, Ahrefs) and your local and AI visibility. A monthly report and a working session are included.

What is an SEO audit?

A review of your organic search with figures: structure, content, backlinks and technical points, which serves as the base of the acquisition strategy.

What is the role of backlinks?

They are inbound links from other sites. They signal to search engines and to AI that your content is reliable and relevant, which strengthens your authority in the market.