SEO consultant

SEO consultant in Montreal: a partner dedicated to your sales

At Falia, one of the two partners stays on your file, from the diagnosis to the sale closed in the CRM. Responsibility for your sales stays in their hands. A specialized, stable team works around them. Sixteen growth engagements at a time and one client per industry, so that yours stays reserved for you.

Talk to a partner Sixteen seats

We are proud to contribute to our clients' success.

Who works on your file

Gabriel Gervais or Geneviève Cyr, the two partners. They are the ones who take your first call, analyze your market, structure the strategy and present the results to you every month.

Gabriel

Partner · Strategy, advertising and measurement

Gabriel Gervais runs the audit and builds the strategy. He is the one who connects tracking all the way to your sales, who decides how the budget splits between SEO and Google Ads, and who answers for what each channel brings in.

He signs his analyses on paid advertising. You can judge his expertise before you call.

Geneviève

Partner · Web development, SEO and GEO

Geneviève Cyr carries out your SEO engagement and optimizes conversion (CRO). She decides the architecture, writes the pages built to answer the question first and works your local visibility (Google listing). She also carries out your visibility in AI answers (GEO).

She signs her analyses on SEO growth. You can judge her expertise before you call.

What a partner keeps in hand: your closed sales

A partner leads the engagement and answers for the sales generated. You know who writes the copy and, above all, who is responsible for the result. Here are the levers a partner stays in charge of.

The SEO audit and the diagnosis
The keyword architecture and buying intent
Technical SEO writing

The fixes built straight into the code
Building authority (off-page SEO)
The monthly strategic report (CPA, qualified leads, ROAS)

The exceptions: complex development on a site we did not build, and translation. We name those specialized collaborators to you before we bring them in.

Agency or senior consultant: what weighs on your revenue

The choice of partner decides whether the SEO investment becomes a lasting asset. Here is what each model implies.

The large agency model

A wide production capacity, counted in hours and in pages.
A large team, where the people assigned to your file can change during the engagement.
A broad offer that goes beyond leads: video, radio, public relations.
Billing by the hour spent.

What a senior strategist does

Budget decisions. Made quickly, because they know the figures of the file.
Responsibility. The strategist accounts for leads and sales.
Agility. The person who decides is the one who executes.
A cost of acquisition kept in check, because you pay for the strategic work.

What Falia does differently

Falia brings together two senior partners, which gives business continuity (if one is away, the other acts) and the expertise of a high-level consultant. You have the judgment of a strategist and the stability of a specialized team.

Our model favours closed sales over the number of pages produced. If you are looking for volume above all, we will point you to another structure.

Sixteen seats, and your market share kept exclusive

Falia runs at most sixteen growth engagements at a time, and one client per industry.

The first rule is what makes in-depth work possible: a partner cannot move the sales of fifty clients at the same time. If our sixteen seats are taken, we tell you on the first call.

The second rule protects your revenue: serving several competitors would mean working for the industry rather than for you. We rule out those conflicts of interest from the start.

active growth engagements at most

client per industry, exclusively

Our method

The method comes in four steps, all aimed at sales.

01
The business diagnosis
Two weeks. We audit your position against the competition and what is blocking your leads. We deliver a plan with figures, rather than an automated export of findings.
02
The investment plan, with figures
One week. Every SEO action is tied to an expected impact on sales. You see the investment before we execute it.
03
Technical execution
Every month, the partner and the team put the fixes on the site. An SEO plan is only worth its execution.
04
Measurement in the CRM
A monthly report. We analyze the cost per qualified lead (CPA) and the sales, beyond impressions and traffic.

What senior expertise costs

Two firm prices, set on deliverables rather than on an hourly rate.

The 90-minute consultation: $595

A consultation to settle a budget decision: 90 minutes with a partner and a written summary. The detail of the consultation.

The SEO growth engagement

From $1,600 a month.

From $1,600, you get senior execution, concrete fixes, the local listing (Google Business) and the monthly sales report.

Why the price starts there

Below $1,600 a month, a senior no longer has the time to produce results for you.

Our results

Documented cases, measured on real sales (CRM), with the period and the measurement method. A traffic metric with no period says nothing.

First case

Corporate B2B manufacturer (Montreal)

A complex product for industry, a B2B sales cycle of 4 to 9 months.

Client kept anonymous to protect its market share against its 20 competitors.

Starting point

In September 2024, the site generated nothing but brand-name search traffic. Technical buyers were searching for solutions to their engineering problems, and the site did not answer them. No qualified lead came from organic search.

What we did

Pages built around the B2B buying objection (CRO/GEO).
Technical data sheets restructured and made indexable.
Conversion tracking connected to the CRM: counting closed sales rather than clicks.
Optimization for ChatGPT and the B2B generative engines.

×3.1

qualified business leads

+210%

leads from outside the existing customer base

5 months

before a first major sale came out of the new SEO

Period: From September 2024 to September 2025. Measurement: Leads validated by the sales team (CRM), net margin attributed to the organic channel.

Second case

Online store with a large catalogue (eCommerce)

8,000 products, customers across Quebec and Ontario.

Kept anonymous to protect gross margin.

Starting point

In April 2025, fewer than a third of the products were indexed. The architecture (facets) generated thousands of useless URLs that wasted the site's authority, and Google explored them instead of the real product pages.

What we did

SEO architecture rebuilt: indexing blocked on the useless pages, opened on the profitable products.
Collection pages rewritten to sell (CRO).
Crawl budget watched in the server logs.
Out-of-stock B2C products managed strategically.

31% à 84%

of product pages indexed

+96%

in eCommerce revenue attributed to SEO

−71%

useless addresses that were diluting organic search

Period: From April 2025 to April 2026, twelve full months. Measurement: Indexed pages read in Search Console, revenue attributed to SEO in GA4 (last non-direct click), checked against the eCommerce platform's real orders.

When SEO is not the right investment

Five situations where we advise against SEO, and where we tell you so on the first call.

No volume of buyers. If your B2B product is not yet searched for on Google, SEO cannot produce. Acquisition will come through LinkedIn Ads or through your network.
You need sales within 30 days. SEO is an asset that takes 3 to 6 months to produce. If the sales have to come next month, advertising (Google Ads) is the right lever, and we will tell you so.
Your site does not convert. Doubling the traffic of a site that blocks buyers means doubling zero. We optimize conversion first.
A rebuild is signed. SEO on a site being replaced in six months would be lost work. We support the rebuild first.
A budget under $1,600 a month. At that price, a senior does not have the time to move sales. Ask instead for an audit and execute it with your team.

Who it is for

Is your situation a fit for Falia?

Who we work with

An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.

See the conditions →

Owners and entrepreneurs

You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.

What we do for you →

Marketing teams

Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.

How we fit in →

Frequently asked questions

Who answers if sales from SEO do not go up?

The partner leading the file, Gabriel or Geneviève. That responsibility stays in their hands, and it is why we cap the portfolio at sixteen growth engagements.

How many clients do you manage?

Sixteen at most, so that each partner keeps the time to move every file forward.

Do you work for my competitors?

Never. We serve one client per industry, so that our expertise serves your market share alone.

Agency or consultant: what is the Falia difference?

Falia brings together two partners and their team. You get the expertise and speed of a senior consultant, with the stability of a team: if one partner is away, the other knows your file. You talk directly to the person who executes.

How long before SEO generates sales?

3 to 6 months for the first movements, 6 to 12 months for solid results in sales. That timeline comes from the time Google (E-E-A-T) and the AI engines take to grant their trust, not from a commercial choice on our part.

If I stop the engagement, does the site collapse?

No, you keep everything: the fixes, the code, the content. The gains hold, even though your competitors will keep moving on their side.

How do I start small to limit the risk?

With the 30-minute call, free of charge, or with the 90-minute consultation, $595. The monthly engagement starts at $1,600, which matches the senior working time it takes to produce results.

For the detail of the method, read the SEO agency page. This one introduces the people who lead your file.

Talk to a partner

Which margin do you want to grow?

You talk to Gabriel or Geneviève, the two partners. An answer within one business day, and what comes next is decided at your pace.