When an assistant gives false information about your business

There is no button to correct an assistant's answer. Nothing equivalent to editing a business listing. The only route that works is to correct the sources these systems read, starting with the ones they favour, then wait for the next pass.

The problem is more common than anyone admits. An assistant states stale opening hours, a price from two years ago, a service you dropped, sometimes the address of a former location. The customer does not verify. They do not call either, because they already have their answer.

The cause lies in how these systems are built. They restate what the web says about you, and a large share of what they know was absorbed during earlier passes rather than fetched at the moment of the question. Correcting your site today does not rewrite what has already been learned. It only changes what will be read again.

Google itself lists keeping your Business Profile and your merchant information up to date among the good practices that apply to its generative answers. It is the only correction lever the official documentation names, and it is free.

The order of steps that works

Your own pages first, because they are the only ones you fully control. Information contradicted elsewhere has to be stated without ambiguity on your site, in text, not in an image or a table loaded by a script.

Then your official listings, on the major directories and marketplaces. Then sector directories and third-party pages still carrying the old information, in order of their visibility.

Finally, patience. The delay depends on how often each source is read again, and that frequency is not yours. Count in weeks, not days.