Why is LinkedIn particularly beneficial for marketing activities?

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With over 900 million users worldwide (LinkedIn Ads Blog, 2023), LinkedIn is a social media platform that can seamlessly integrate into your social media plan as part of your marketing strategy. In this article, discover what LinkedIn can bring to your B2B social network strategy.

A Present and Engaged Community

Unlike other social media platforms, LinkedIn members are present on the platform for career development, professional networking, or conducting their business through the sharing of experiences and ideas. Indeed, LinkedIn’s community is strongly founded on integrity and maintains a culture of motivated and honest engagement, characterized by a desire to learn, develop, and share ideas.

Among LinkedIn’s 900 million users, more than 65 million are decision-makers, and 4 out of 5 members make decisions at some level. This is why this audience is highly receptive to content sharing such as new ideas and the presentation of turnkey solutions to face today’s challenges.

This explains why the platform strongly adheres to its community standards and why its team was very active in this regard at the beginning of 2022:

  • Removal of over 95% of fake accounts;
  • Stopping 99.2% of scams and spam;
  • Manual removal of nearly 500,000 messages that violated their professional community policies.
  • Professionals behind LinkedIn ensure you have peace of mind when implementing your social media strategy on their platform in the short, medium, and long term.

Accessible Tools to Support Your Marketing Strategy

With over 20 years of experience, LinkedIn is a social network that has developed detailed reports with a wealth of user data available to businesses and social media marketing experts.

The platform is a real-time source of user professional information: promotions, organizational changes, acquisition of new certificates and talents.

With all this data and information, marketing specialists can easily use LinkedIn Ads in their marketing strategy by identifying and targeting ideal customer profiles, thus sharing advertising content with the right people and organizations.

Personalized Advertising Campaigns for Your Content

LinkedIn Ads offers a variety of advertising formats depending on your goals and the type of content created for your ad.

Campaign Goals:

  • Brand Awareness
  • Website Visits
  • Engagement
  • Video Views
  • Lead Generation
  • Website Conversions
  • Applications

Content Types:

  • Single Image Ads
  • Document Ads
  • Video Ads
  • Carousel Ads
  • Event Ads


  • Direct Message Ads
  • Conversation Ads
  • Dynamic Ads
  • Spotlight Ads
  • Follow-Up Ads
  • Text Ads

After launching your advertising campaign, you will have access to a dashboard generated by LinkedIn Ads that tracks real-time performance with data such as the number of conversions to learn more about your audience and opportunities for your business.

In Summary

Learn more from our previous article on how to use LinkedIn for B2B marketing.

Do you have questions? Our LinkedIn Ads advertising agency can help you generate engagement with the community of professionals present on LinkedIn through your company page and your LinkedIn Ads campaigns. Do not hesitate to contact us today.

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