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Facebook Advertising Agency
Your ad budget deserves better than just a “boosted post.” Aim for conversions, not likes.
At Falia, we structure your Facebook Ads campaigns to deliver real results. Our goal is simple: a high ROAS and sales that justify every dollar spent. We test, optimize, and scale budgets using a method that turns your audiences into customers. And above all, we keep everything clear, measurable, and always aligned with your business goals.
Talk to a digital marketing strategist. No pressure. Clear answers for your small business.
Do better than likes. Generate sales with well-structured Facebook ads.
Campaigns designed to maximize your ROAS
Integrated Power5 strategy (yes, we know what we’re doing)
Lower cost per sale or lead.
Intelligent segmentation, solid retargeting
Clear results. No dollar invested blindly
Well-structured Meta campaigns = results that follow
At Falia, we structure your Facebook and Instagram campaigns to maximize every dollar invested. We make sure that targeting, placements, objectives and formats align with what generates conversions, not just views. Less waste, more consistency, and a ROAS that makes sense. We never launch a campaign at random: everything is thought through, tested and adjusted according to real data.
We don’t target everyone. We target buyers.
Good targeting isn’t about checking every box in Meta Ads. At Falia, we build audiences based on your actual buyers—behaviors, interests, CRM data, smart retargeting. We segment, test, and learn so every click costs less and converts better. Because a well-placed ad means a cheaper sale.
Ads that grab attention and drive action.
At Falia, we don’t serve you generic visuals. We create ads that speak to your real customers, in their language, with the right tone and format. Every word, image, and video is designed to spark interest, drive clicks—and generate sales. And since Meta evolves quickly, we test, adapt, and constantly optimize what works.
You always know what’s working—and why.
At Falia, there are no confusing reports or locked-down campaign access. We show you the real data: cost per acquisition, click-through rates, ROAS, returns by audience. Even better—we explain what it means and what we’re adjusting based on it. Because a good report isn’t just numbers. It’s a tool for smarter decisions.
We scale what works—without blowing your budget.
When your campaigns perform, our work doesn’t stop. At Falia, we use progressive scaling strategies to increase your conversions without driving up your costs. We adjust budgets, duplicate what works, and test new segments—all with method and precision. Our goal: turn a profitable campaign into a growth engine.
Partnership, support, and real connection.
At Falia, we don’t leave you in the dark once the campaign is live. You get access to a dedicated team that knows your business, understands your goals, and actually responds. We take the time to explain what we’re doing, why we’re doing it, and how we can grow further together. You want a growth partner, not just an agency. That’s exactly what we are.
Questions about Facebook Ads
What is a Facebook ad campaign?
Facebook ad campaigns are paid advertisements created by businesses and shown on Facebook and Instagram, using a variety of settings available through the Meta Business platform. These ads appear in the news feeds of users on both social networks and are identified by the term “Sponsored.“
Why advertise on Facebook?
Advertising on Facebook gives you the potential to reach up to 2 billion active users every month. Additionally, the platform allows you to target the right audience based on your industry and budget, even with your first ad campaigns.
How do you create a campaign on Facebook?
To get started with your first Facebook campaigns, you’ll need a Meta Business Suite account and an Ads Manager account. Campaign setup follows a 3-level structure:
- Campaign: Choose your campaign objective.
- Ad Set: Define the target audience, campaign duration (optional end date), and budget.
- Ad: Create the actual ad content using your chosen text, images, and/or video, along with a link to your website.
When should you run Facebook ads?
You can start advertising on Facebook anytime, as long as it aligns with your marketing goals and needs. With Facebook ads, you can keep your followers updated about contests, promotions, and events, while also attracting potential customers to like and follow your Facebook page and Instagram account.
What is the role of advertising?
Generally, the main role of advertising in marketing is to influence a business’s target audience and existing customers. More specifically, Facebook ads allow businesses with a Facebook page to target an audience based on their offering, as well as the interests and profiles of that audience, all while keeping specific marketing objectives in mind.
What type of content works best on Facebook?
Unlike organic content on Facebook that requires engagement to increase visibility, successful Facebook ads typically rely on these four content criteria:
Visual content
A relevant message
A compelling value proposition
A clear call to action (CTA)
How do you calculate your Facebook ads budget?
Facebook offers two ways to set your budget: either as a total spend or as a cost per result. The platform also provides tools to ensure you don’t overspend, such as setting campaign-level or account-level spending limits. Keep in mind that some types of Facebook ads require a minimum spend to function, which the platform will notify you about during ad creation.
Why doesn’t Facebook spend my entire budget?
There are several reasons Facebook may not spend your full campaign budget:
Your target audience is too small, limiting reach.
Your budget is too low for the size of your (too large) target audience.
Your bid strategy is not competitive enough based on Facebook’s auction system.
What does it mean to boost a Facebook post?
Boosting a Facebook post is a paid feature that promotes a specific post. If you have the necessary permissions, Facebook will offer the option below your page’s posts. It uses the text and image of the post, but lets you choose the audience, total budget, duration, and payment method. However, this method offers fewer customization options than creating a full ad campaign.
What’s the difference between boosting a post and creating an ad?
The main difference between boosting and advertising on Facebook is the level of customization available. Boosting is the easiest way to promote content, but it can end up costing more due to limited options in audience targeting and budgeting. Facebook ads, on the other hand, are built through Ads Manager, offering more advanced features like ad placement control, specific campaign objectives, customizable content, and advanced targeting options.
Are you self-taught? We offer customized Facebook training
For more information, do not hesitate to contact a Falia expert. If you wish to manage your own Facebook ads, our agency Falia can also offer you a training on the essential notions of the Facebook/Instagram advertising platform.
Why Entrust The Creation Of Your Facebook Ads To Our Agency Falia?
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