CRO Agency
Same traffic. More customers.
Our CRO (Conversion Rate Optimization) experts can improve the performance of your website or online store. Increase the number of leads or sales you generate with the same volume of traffic. Falia is a professional CRO agency with a strong track record in B2B, B2C, and eCommerce.
Talk to a digital marketing strategist. Zero pressure. Clear answers for your SME.
What is CRO?
“Conversion rate optimization, or CRO, is the process of enhancing your website to increase the number of leads you generate. CRO is achieved through content enhancements, split testing, and workflow improvements. Conversion rate optimization results in highly-qualified leads, increased revenue, and lower acquisition costs.”
The 3 key elements of Conversion Rate Optimization
Segmentation of visitors
No two people are the same, and this is also the case for visitors to a website. A first visitor may come across your site by chance and never make a purchase. A second visitor will show interest in your business sector by visiting your site and may make a purchase in the future. Finally, the last visitor to your site will want to buy what you offer right away.
In CRO, we look at the conversion rate of the last group rather than the overall conversion rate of your site. In fact, by focusing your marketing strategy on visitors who are already interested in your business, “you could obtain more leads from your existing traffic [and therefore you are] more likely to produce better results for your bottom line.” (HubSpot, 2022)
Content
The content of your website is not just about informing and selling to your audience. The keywords chosen to represent your company and your offer have a direct impact on your brand awareness and the visibility of your site. What’s more, your company’s brand and words can have a “noticeable effect on your CRO.”(blog.hubspot.fr, 2022) Choosing the right vocabulary and emotions to convey to your visitors generates interest and encourages conversion with the right texts and calls-to-action.
In order to make the right choice, It is always advisable to do SEO and to run using A/B tests to find out where the best opportunities for conversion are.
Design
A/B testing for conversion rate optimisation (CRO) is not limited to written content and word choice. You can also test the design of your page or website to determine which features (such as colours, spacing, alignment or layout) your visitors prefer, making conversion more likely.
The importance of having a website that is easy and pleasant to navigate for your audience should not be ignored. “UX Design, or User (e)Xperience, becomes a powerful ally of CRO. The experience the visitor has on a website will give them confidence, reassurance, and make them want to visit new pages, buy or leave their contact information.” (blog.hubspot.fr, 2022)
The Heatmap
Using the right data visualization tools is a great way to ensure that your content and design meet the needs of your visitors. A heatmap allows you to gather normally invisible information and present it through color coding.
A heatmap makes it possible to identify the “hot zones” on a page—areas that attract the eye most quickly and where users spend the most time. It’s the perfect tool to ensure your website’s design is engaging and aligned with user behavior. It also provides a quick overview of what grabs visitors’ attention and where they are most likely to click.
Heatmaps also help you identify broken links, user navigation paths, and distractions that may interfere with the browsing experience. This tool is essential for mapping user behavior and optimizing your website’s conversion rate!
Services provided by our CRO agency
Optimization audit
Before embarking on new conversion tactics and strategies, it is important to assess the current situation. Following the optimization audit of our CRO agency, we can discuss and present you with the most effective conversion campaigns (forms, ads, calls-to-action, etc.) and opportunities to optimise your conversion rate.
Analysis reports on your conversion tools
Our clients have full access to their data and performance through the dynamic Google Data Studio (now Looker Studio) dashboard. Thanks to our expertise in marketing data science, you will be able to consult key performance indicators (KPIs) and track the performance of your conversion strategies and your return on investment (ROI), regardless of the channel where the CRO (Conversion Rate Optimization) has been implemented.
A/B testing to make the right optimization choice
Thanks to Google Optimize, you can run A/B tests to learn more about the behaviour of your website visitors. Which button is clicked more between "contact" and "request a quote"? Should my contact form be higher on my homepage or stay where it is? Through A/B testing, our CRO agency will be able to optimise your website's conversion rate according to what is more effective for both your marketing objectives and your target audience.
Landing pages designed for conversion
Landing pages are a crucial element of online conversion campaigns. Whether it's a Google Ads campaign, Facebook advertising or an email marketing campaign, our CRO experts can set up the right landing page to optimise your conversion rate.
Our CRO agency can help you optimize your conversion rate!
The CRO (Conversion Rate Optimization) experts of our agency can help you with the development and execution of your conversion rate optimization strategy. Consult our CRO experts and evaluate our service offering.
A comprehensive and coherent marketing strategy
At Falia, we offer comprehensive services to implement a coherent marketing strategy that includes CRO, SEO, Google advertising and social media expertise as well as training and coaching specific to your strategic and marketing objectives.
Reach your business goals faster
By optimising the conversion rate of your website and campaigns with landing pages, calls-to-action and user-friendly forms, you can quickly track the effect of changes in marketing strategies on your dashboard and effectively achieve your business goals.
Know your customers better and better target your potential customers
Thanks to the optimisation audit of our CRO agency, the various A/B tests we can set up and the monitoring of the data through the dashboard, you’ll be able to better understand and know your customers and the users of your website. We will then be able to launch the necessary tools to optimise your conversion rate.
Contributing to the growth of your business
Whether your business goals involve growing your revenue or your customer base, our team of experts will take them into account when implementing conversion rate optimization strategies and when monitoring performance through data reports and your dynamic dashboard.
FAQ CRO
What is a CRO Agency ?
A CRO agency is a digital marketing and data analysis agency that makes improvements to your website and implements solutions to optimize your conversion rate. It helps you achieve your goals by refining your content.
What is Conversion Rate Optimization ?
The conversion rate is the percentage of visitors who complete a desired action. Depending on your goals, this could mean clicking on a specific call-to-action, signing up for an event, requesting a service, or purchasing a product.
Conversion Rate Optimization (CRO) is the process of increasing that percentage. By conducting preliminary analyses to detect opportunities for improvement and making specific adjustments, you can generate more conversions—and therefore, more sales!
How to improve your Conversion Rate ?
The conversion rate is the percentage of visitors who complete a desired action. Depending on your goals, this could mean clicking a specific call-to-action, signing up for an activity, requesting a service, or purchasing a product.
Do you have lots of visitors but few sales? There are several ways to improve your conversion rate!
First, you need to identify what isn’t working well. To perform this analysis, you can use heatmaps, A/B tests, or rely on your website’s data tools.
Once you know what’s not working, you can move forward with improvements such as:
Eliminating unnecessary distractions
Adding popups (advertising windows)
Improving your page load speed
Creating newsletters for abandoned carts
Adding reviews
Adding a chat feature
Simplifying the overall user experience
What are the tools used to optimize the conversion rate ?
To streamline the optimization process, there are several helpful tools available. For performance analysis, Google Analytics is the most popular and widely used tool. With its many detailed reports, you can analyze visitor behavior and view statistics related to traffic and conversions.
Another commonly used behavioral analysis tool is Microsoft Clarity. This software lets you record user sessions and view heatmaps containing data on their browsing behavior.
Google Optimize helps you discover what your customers prefer! It’s the tool you’ll use to conduct A/B testing, redirect tests, and custom landing page experiments.
For email marketing and automation of certain inbound marketing tasks, ActiveCampaign and HubSpot are frequently used! These platforms allow you to create and send newsletters using segmentation and advanced reporting.
How to optimize conversions on Google Ads ?
To achieve the best performance from your Google advertising campaigns, it’s crucial to optimize your conversions.
But first, what exactly is a good conversion rate? It all depends on your business goals. You need to consider that it’s easier to get 20 newsletter signups than to sell 20 packages at $1,000.
To determine whether your rate is good, you can look at your past results and evaluate whether your return on investment (ROI) is profitable or not.
Next, to optimize your Google Ads conversions, you need to ensure you have:
Functional and properly tailored landing pages;
A design optimized for all platforms;
Clear and effective call-to-actions;
The right keywords;
To optimize Google Ads conversions, you not only need to have engaging and tailored content, but also ensure your website can guide potential customers toward the desired action.
The best approach is to analyze and track each advertising campaign and rely on reports to understand what’s not working.
What is A/B testing ?
A/B testing is a popular method used to ensure the best possible results. As the name suggests, it involves creating two versions of a web page, email, social media post, or other content. A/B tests help determine which version performs better. You modify certain elements to see which version drives more conversions.
For example, you might change the text of a call-to-action to see which one gets more clicks. You can then keep the higher-performing version on your page, confident that it will yield a better click-through rate.
How do you calculate the conversion rate ?
To calculate the conversion rate of your website, divide the number of conversions by the total number of visitors. Then multiply the result by 100.
For example: 38 sales ÷ 354 visits × 100 = a conversion rate of 10.73%.
Why should businesses optimize their conversion rate ?
What business wouldn’t want to increase traffic and sales on their website? By optimizing the conversion rate, businesses can be sure of achieving better results and reaching their goals more quickly. Optimization provides customers with an improved website tailored to their needs, making the purchasing process easier and more efficient.
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Some external resources on conversion rate optimisation (CRO)
- What is conversion rate optimization (CRO)?
- How to Optimize Landing Pages for Lead Generation
- Bonnes pratiques pour le test de sites Web avec la recherche Google (in French)
- 10 façons d’augmenter le taux de conversion de vos pages produits WooCommerce (in French)
- Le guide de l’optimisation des taux de conversion (CRO) pour les marketeurs (in French)
- 8-Week Conversion Rate Optimization Planner
- CRO : qu’est-ce que le conversion rate optimization en marketing ? (in French)
- 20 Ways to Effectively Increase Your Conversion Rate
- Taux de conversion : définition, calcul et conseils pour l’améliorer (in French)
- Conversion rate optimization
- What is CRO?
- What is Conversion Rate Optimization? | CRO Basics and Tips for Success
- Le taux de conversion, c’est quoi ? (définition, aide, lexique, tuto, explication)(in French)
- Augmenter le taux de conversion e-commerce en rédigeant un meilleur contenu : 6 astuces (in French)
- Conversion Rate Optimization: 14 CRO Strategies in 2023
- Conversion Rate Optimization (CRO): 8 Ways To Get Started
Why entrust your CRO to Falia ?
- Get and implement a comprehensive and consistent marketing strategy with a clear action plan designed for your reality and conversion goals.
- With your marketing strategy now in place, reach your business goals faster with the various tactics and tools that target quality conversions!
- Implementing CRO strategies will allow you to better understand your customer base and target your potential customers with the data you obtain on your website user behaviour.
- The benefits you will gain from CRO (Conversion Rate Optimization) will contribute to the growth of your business by increasing your conversions and revenues.