Get found
GEO and AI visibilityBeing visible and recommended by ChatGPT, Claude and Copilot.Organic search (SEO)A durable, profitable investment.Buy traffic
Paid advertisingOptimized to generate sales that pay.Convert and measure
Conversion rate optimization (CRO)Selling more with the same traffic.GA4 auditKnowing what every dollar returns, beyond what it costs.Build
Website designSites designed for conversion. Online retailMargin per purchase rather than volume of visitors.Organic search (SEO) and AI visibility (GEO)
We make your business impossible to miss on Google and in AI answers (ChatGPT, Gemini, Claude, Copilot). GEO is part of every SEO engagement, at no extra cost. Our senior experts run the execution, measured in qualified leads and real sales.
See the pricing ↓ · We take only one client per industry in each market. We will tell you quickly whether your seat is open.
A real case, B2B SMB, 2024
We are proud to contribute to our clients' success.
The context
of clicks go to the top three organic results. The first collects more than positions 3 to 10 combined.
Source: First Page Sage, 2026
click-through rate to a website when an AI summary appears in Google, against 15% without one.
Source: Pew Research Center, 2025
of the B2B buying journey happens in direct contact with a supplier. The rest, your customers do on their own, by searching.
Source: Gartner, 2024
Most of the decision is made while your customers search on their own. If you are not near the top of the results and picked up in AI answers, the comparison happens without you. That is where our work applies.
Why us
A partner on your account, from the first call to the last report: a partner is involved from A to Z in every engagement, and responsibility for your sales stays in their hands.
GEO is included in the engagement: your visibility in ChatGPT, Claude, Perplexity and Google's AI overviews is worked on at the same time as your organic search, at no extra cost and with no second contract.
We measure in sales rather than clicks: our reports talk about your qualified leads and your cost per lead, beyond rankings.
Large catalogues are our specialty: faceted navigation, crawl budget and clean indexing across thousands of pages.
Our coverage
On a catalogue of thousands of product pages, speed, clean indexing and architecture are the base that lets Google explore your site without friction.
We optimize your existing pages, then create new ones, aligned with search intent and built to generate sales.
Beyond first place on Google, we adapt your content so it is cited explicitly by ChatGPT, Perplexity, Gemini, Claude and Google's AI overviews. Included in the engagement, at no extra cost.
We produce content designed to convert the buyer, backed by quality external links.
We optimize your Google Business Profile, your local citations and your location-based content, so you come up first near your customers.
We adapt your content to each target market, beyond simple translation.
Where to start
Three ways to start, with the page of the partner who would do the work. Each stands on its own.
Where we work
Our office is in Montreal, and we are also based in Sainte-Adèle, in the Laurentians. We run engagements everywhere in Quebec. Every market has its own issues, and we know them.
Case studies
Industrial · B2B
Falia's engagement focuses on ADH's visibility in AI answers (GEO), with SEO and conversion to get there. We optimized the 1,233 product pages of its technical catalogue in French and English.
×2.3 the number of quote requests, two months after the site redesign
Read the ADH case study →Arts and live shows · B2C
For more than two years, Falia has run Monarque's Meta advertising and worked with its team on strategy, planning, the website, SEO, GEO and hosting.
1.9 million people reached on Meta last season
Read the Monarque Productions case study →Home building · B2C
Falia reviewed the marketing already in place, then optimized the site for SEO, GEO and conversion before launching the Google Ads campaigns. The goal: generate more requests and support sales.
12 Domus awards won by the company, the most recent at the 2026 APCHQ Montréal Métropolitain gala
Read the Écohabitations Boréales case study →Method
We follow the same method on every engagement, from diagnosis to the sales generated. It is guided by the E-E-A-T principle (Experience, Expertise, Authoritativeness, Trustworthiness) recognized by Google. Analysis and measurement sit at the heart of the execution: we do them in house, equipped with AI, under the responsibility of a partner. The goal: durable, measurable visibility, on Google and in AI search alike.
At the start of the engagement, we run a full audit: technical (speed, tags, indexing), on-page (structure, content, keywords), off-page (backlinks, mentions), local and AI visibility, competitive analysis and high-potential keywords. It is the base of the growth strategy.
We prioritize the technical actions, the on-page optimizations, content production, backlink acquisition and local and AI visibility, aligned strictly with your sales goals.
Every month, we carry out the optimizations, produce content and strengthen your signals with Google and the AI engines.
Every month, we look together at the qualified leads and the sales generated by your organic search. The report also follows how your rankings and your visibility in AI are moving.
Case study
Here are the figures from a B2B engagement run in 2024, from kickoff to the sixth month.
A real case · B2B SMB, 2024
What these figures cover: they come from a real engagement with a B2B SMB, run in 2024, and cover its first six months. The client is not named. Your starting point and your market will make yours vary.
Working together
Tell us about your project and we will tell you quickly what organic search can change for your sales.
What we look at together
Your business goals and your constraints.
Where SEO can bring you the most.
Our answer, yes or no.
Two ways to start, depending on the time you have
The 30-minute call is with a partner, free of charge. If you would rather write, the four-field form is a little further down this page.
Book a callWrite to the team ↓An answer within one business day.
Our agency
Falia is an SEO agency established in 2015, with offices in Montreal and the Laurentians. You work with senior strategists, always in direct contact with the partner who leads your engagement.
Since 2015, we have run B2B and B2C engagements, for SMBs as for large Quebec organizations, across varied industries: SaaS, culture, services, health, law, finance.
We work with SEMrush, Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console and several AI tools, for reliable data and measurable results.
We take into account your seasonality, the key periods of your industry and how your customers behave, in B2B as in B2C.
SEO is one of the areas of expertise behind two goals, “Attract customers with SEO and AI” and “Generate demand and growth”.
See your goals →SEO and GEO
Organic search and generative engine optimization are the same discipline. SEO is the base, GEO is its natural extension: both work the same site, the same content and the same authority. That is why one monthly plan covers both.
The base
For an AI to cite you, your content first has to be indexed and readable by the engine it queries: Bing for Copilot, Google for Gemini, Brave for Claude and its own index for ChatGPT. Organic search is the price of entry.
The extension
The same technical foundations serve both, and the work happens at the same time rather than in two separate engagements. We structure your content for the results list and for the generated answer.
The order
A brand absent from the traditional engines has nothing for GEO to build on. We tell you on the first call, and organic search becomes the first work stream.
The price
GEO is included: one monthly plan covers organic search and visibility inside the AI engines. What is sold separately is the diagnosis and the upgrade work.
The SEO audit always includes the GEO audit: one of its five parts covers what the AI engines recommend today when a buyer looks for what you offer, and what keeps you from being cited there.
The GEO audit can be taken on its own: provided your organic search already holds up. You share your current rankings and visibility with us, we check them together and the GEO audit starts from there.
Measurement
A ranking is not a result, it is an intermediate indicator. Since Google started writing part of its answers itself, it is even a less reliable one: the click-through rate to websites falls from 15% to 8% when a generated summary is on the page. So here is what we hand you, and in what unit.
The unit that decides
It is the only figure we accept to be judged on. An engagement that lifts your rankings without lifting your sales is a failed engagement, and we will tell you so.
The intermediate indicators
We track organic traffic in GA4, rankings in SEMrush and Ahrefs, local visibility and your presence in the answers of ChatGPT, Claude, Perplexity and Google's AI overviews. Those indicators serve the diagnosis. Your profitability is judged on your sales.
The frequency
The report is written by the partner who executes, rather than exported by a tool. The video call is there to decide the next investments, rather than to reread the report together. Both are included in the engagement.
The starting point
An engagement that starts on faulty measurement produces faulty reports for a year. So we check tracking, attribution and consent before the first action, to be sure we are following your real sales. See the GA4 audit.
Definition
An SEO agency optimizes a website's visibility on search engines like Google, in order to generate qualified leads and sales.
An SEO agency helps companies improve their organic search rankings and their position in the results, without depending on paid advertising. In practice, we help you to:
Be found at the right moment, by optimizing your content for the right buying intents.
Attract qualified traffic that translates directly into leads and sales.
Fix the technical brakes: speed, indexing, architecture, tags.
The 90-day sprint
The engagement starts with a 90-day sprint at a price agreed in advance, from $8,500: the SEO audit, three months of execution on the priority work streams and a report with figures on day 90. The 90 days are there to lay the foundations and fix what holds your visibility back the most.
At the report, you decide with figures. You carry on with a monthly SEO and GEO engagement, from $1,600 a month, to move forward what has been laid down. Or you stop there: the fixes stay in place and the plan belongs to you.
The sprint milestones
Pricing
GEO is included: one monthly plan covers organic search and visibility inside the AI engines.
Who it is for
An engagement requires seven conditions, including a minimum budget. For every situation we turn down, we say who is better placed.
See the conditions →You have nobody in house to run marketing, and no time to micromanage it yourself. You approve the business direction, we handle the execution.
What we do for you →Your team is in place, but you are missing a specific expertise or the hands to move forward? We fit in naturally to get your projects unstuck.
How we fit in →Frequently asked
Our engagements start at $1,600 a month, depending on your sales goals, your market and the pace of execution. The most complex engagements, such as a large eCommerce catalogue, several languages or several sites, are priced on their scope. The largest move to the key account plans. The rate reflects senior work and direct access to the partners.
Yes, always. Our monthly engagements cover both, because it is the same discipline: organic search is the base and generative engine optimization is its extension. One monthly plan, no extra cost. What is sold separately is the diagnosis and the upgrade work.
Yes, on one condition: your organic search already holds up. You share your current rankings and visibility with us, we check them together and the GEO audit starts from there. The other way around, the question does not arise: the SEO audit always includes the GEO audit, one of its five parts is devoted to it.
Not right away, and we will tell you on the first call. A brand absent from the traditional engines has nothing for GEO to build on: an AI cites what its search engine brings back. So the first work stream becomes organic search, and visibility in AI follows.
Yes, it is even one of our strengths. We manage catalogues of thousands of products: indexing, faceted navigation and category content across the whole catalogue, while keeping the site fast.
SEO is a medium and long-term expertise. Most of our clients see visibility gains between 3 and 6 months, and tangible results in sales between 6 and 12 months. The earlier you start, the more the effect compounds on your margin.
Two clients in the same industry would put us in competition with ourselves on the same queries: what we would win for one, we would lose for the other. So we take only one client per industry in the same market. Your market is the territory where you sell: your region if you serve a region, the whole territory if you sell across Canada or internationally.
SEO optimizes the organic results. SEM (Search Engine Marketing) adds paid advertising on top.
We track your real sales (cross-checked with the CRM), your conversion rate, your organic traffic (GA4), your keyword rankings (SEMrush, Ahrefs) and your local and AI visibility. A monthly report and a working session are included.
A review of your organic search with figures: structure, content, backlinks and technical points, which serves as the base of the acquisition strategy.
They are inbound links from other sites. They signal to search engines and to AI that your content is reliable and relevant, which strengthens your authority in the market.
Let's talk organic search
A partner answers within one business day. You get a straight read on your situation, and you decide what comes next.
Got it.
A partner answers within one business day, at the address you just gave us.
Let's talk about your sales goals and what organic search can change for them.
Privacy
What we measure
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