The length of your content can affect your ranking on Google
Google favors quality content and it is thanks to it that you will have the chance to be on the top 3 of the search results for the keywords you are targeting. On the one hand your content must answer the question asked by the user as well as the questions related to the main search query, but it must also be more or less of a certain length if you want to appear in the first results. Indeed, according to a study, 2,000 words+ pages tend to rank more readily in the top 10 on Google.
Mobile searches are on the rise
Mobile searches are becoming increasingly important. 87% of people searching the internet are on mobile and 40% of all transactions take place on mobile.
Google switched to indexing for mobile on July 1, 2019 to improve the mobile search experience. If you haven’t optimized your pages for mobile, you probably won’t show up in the top search results for your keyword.
Some quick tips to get good SEO results
1- Optimize your keywords:
In order for your page to be well referenced and relevant to your customers’ searches, you should integrate your keywords in an obvious way. The keyword is usually put in the title, the introduction, the meta description… We also recommend that you use keyword synonyms.
2- Choose a short URL:
Ideally, your URL should not exceed 80 characters and should be easy to understand for your readers.
3- Create useful internal links:
The technique of creating links from one page of your website to another can change the game in terms of SEO, as it increases traffic to your pages.
4- Share your content on social networks:
For your SEO to be effective, sharing your content on social networks is very useful: it is a great way to get backlinks. You should also encourage your visitors to share your content! Sharing is a useful technique that can have a positive impact on SEO.
5- Post quality content:
Seducing Google starts by creating content for your website. Your content must answer your visitors’ questions. Offer content that is easy to read, engaging and not too long.
6- Do not neglect the loading speed of your pages:
This will undoubtedly improve the user experience and thus make you rank higher in Google searches.
Your titles have a significant impact on your SEO results
The number of results that appear on Google are innumerable, but what stands out first? The titles!
Your goal is to come up with a title that is halfway between the (reasonable) use of your keyword and readability. Of course, your title must be catchy and make your reader want to continue reading (but avoid clickbait titles). Use numbers in your titles and avoid long sentences!
