Social media advertising

More traffic. More opportunities.

Optimize and monetize your social media advertising with a web marketing agency and its team of experts for advertising campaigns on social networks such as Facebook, Instagram, LinkedIn, Pinterest, TikTok and many more!

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The importance ofsocial media advertising

The importance of
social media advertising

The importance of social media advertising

B2B Marketing

“Multichannel campaigns increase ROI by 24 percent, with a 9.5 percent increase in revenue gained and a 7.5 percent decrease in cost per lead. That’s ROI you can’t easily ignore.”
(neilpatel.com)

B2C Marketing

“Above all, video content is key for B2C marketing. Consumers are 85% more likely to buy a product after watching a video advertisement.”
(workspace.digital)

E-Commerce

“43% of consumers are more likely to buy a new product when learning about it on social media.”
(bulk.ly)

Facebook and Instagram ads

With the help of our social media advertising experts, get better performance from your Facebook and Instagram campaigns by applying the Power5 rules (the five strategies recommended by Meta) through our Facebook advertising agency.

LinkedIn Ads

Create opportunities by using LinkedIn Marketing Solutions for your business. LinkedIn Ads now being an essential part of digital marketing, our agency can help you generate qualified leads, increase website traffic and improve brand awareness.

Pinterest Ads

Pinterest Ads allows you to target particularly accurately with over 431 million monthly active users. Pinterest has become a must-have for businesses. Learn more about Pinterest ad management with our experts.

TikTok Ads

TikTok for Business allows you to set up ads with very precise targeting, giving you the opportunity to reach over 1 billion active users. Contact Falia, an agency specialized in TikTok Ads, and see how TikTok can help you with your digital marketing strategy.

FAQ - Advertising on social media

Social media advertising is a type of digital marketing where you use paid ads to promote your business.

Unlike Google Ads, you don’t target keywords, but rather an audience and specific actions. Depending on the platform, this type of advertising offers different features, formats and options.

There are many advantages to using online advertising to promote our services! The proof is that almost all your friends and family spend time on it every day. With its impressive number of users all over the world, using social media to promote your company allows you to :
  • Target the audience most likely to be interested in our brand (unlike TV ads, for example);
  • Optimise and adapt your campaigns according to the results;  
  • Save time as an advertising campaign can be set up quickly;  
  • Spend less and get ROI (return on investment).
  • And so much more!   

Choosing the right platform to launch your advertising campaign can be a real challenge! A whole range of factors need to be taken into account before you can make an informed decision and develop your social media strategy. 

Before you even decide on a medium, you need to define your target audience. After carrying out a preliminary analysis, you need to identify the group of people most likely to be reached by your message. Next, you need to think about the  objectives of your campaign. Do you want to bring more customers into your shop or increase your engagement rate?

The key to finding the right platform is to choose the one that best suits your needs. Our experts can advise you if you’re not sure which type of social network to use.

There are so many things a social media advertising agency can do for you! As well as saving you time and money, they can also advise you on other facets of your online presence.

Managing online advertising campaigns may seem relatively simple, but optimising promotions requires a great deal of expertise! Unfortunately, if you don’t manage and use them properly, you risk losing a lot of money. That’s why it’s essential to put your trust in a team that has a thorough understanding of all aspects of online advertising.

There are a multitude of companies and sectors that use advertising on social networks! From the smallest companies to industrial giants, they all use digital media to promote their products and services. As online advertising is so accessible, anyone can use it to boost their sales and visibility!

The exact cost of paid advertising depends on a number of factors. It will be influenced by the platform, your domain, the advertising format, the audience, the duration of the campaign, and much more. The amount you invest will also depend on the bidding model. The CPC (cost per click), CPM (cost per thousand) and CPE (cost per engagement) offered by the platforms do not all have the same price!

There are a few ways to ensure the success of your online advertising. To optimise them, you should, among other things :

  • Choosing the right objective
  • Selecting the right target audience
  • Offering quality content that will capture attention
  • Having a relevant and engaging description
  • Implementing a call to action
  • Placing an external link that will direct the consumer to the product.

Why entrust the creation of your social media ads to Falia?

  • A tailor-made strategy developed in direct collaboration with the client. You will have close contact with one of our growth strategists.
  • Curiosity about digital trends. We are always on the lookout for the latest algorithm updates on the various social networks selected for your needs and apply the recommended methods to provide you with impeccable service.
  • Flexibility at all times. Our social media advertising agency will be responsive if you wish to stop an ad, increase its budget or change the targeting of your ad.
  • No hard-to-break contracts. We only seek to retain our clients by providing excellent service and delivering measurable results every month.
  • Transparency during the entire project. Through the use of a project management platform, you can keep track of our progress.

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