Social media advertising is a type of digital marketing where you use paid ads to promote your business.

Unlike Google Ads, you don’t target keywords, but rather an audience and specific actions. Depending on the platform, this type of advertising offers different features, formats and options.

• Target the audience most likely to be interested in our brand (unlike TV ads, for example);
• Optimise and adapt your campaigns according to the results;  
• Save time as an advertising campaign can be set up quickly;  
• Spend less and get ROI (return on investment).
• And so much more!   

Choosing the right platform to launch your advertising campaign can be a real challenge! A whole range of factors need to be taken into account before you can make an informed decision and develop your social media strategy. 

Before you even decide on a medium, you need to define your target audience. After carrying out a preliminary analysis, you need to identify the group of people most likely to be reached by your message. Next, you need to think about the  objectives of your campaign. Do you want to bring more customers into your shop or increase your engagement rate?

The key to finding the right platform is to choose the one that best suits your needs. Our experts can advise you if you’re not sure which type of social network to use.

There are so many things a social media advertising agency can do for you! As well as saving you time and money, they can also advise you on other facets of your online presence.

Managing online advertising campaigns may seem relatively simple, but optimising promotions requires a great deal of expertise! Unfortunately, if you don’t manage and use them properly, you risk losing a lot of money. That’s why it’s essential to put your trust in a team that has a thorough understanding of all aspects of online advertising.

There are a multitude of companies and sectors that use advertising on social networks! From the smallest companies to industrial giants, they all use digital media to promote their products and services. As online advertising is so accessible, anyone can use it to boost their sales and visibility!

The exact cost of paid advertising depends on a number of factors. It will be influenced by the platform, your domain, the advertising format, the audience, the duration of the campaign, and much more. The amount you invest will also depend on the bidding model. The CPC (cost per click), CPM (cost per thousand) and CPE (cost per engagement) offered by the platforms do not all have the same price!

There are a few ways to ensure the success of your online advertising. To optimise them, you should, among other things :

• Choosing the right objective
• Selecting the right target audience
• Offering quality content that will capture attention
• Having a relevant and engaging description
• Implementing a call to action
• Placing an external link that will direct the consumer to the product.