CRM implementation in Montreal and Quebec City

More traffic. More opportunities.

Implementing a CRM system can drive your business growth by centralizing and unifying all the data your company has on your contacts, automating and improving the sales process, and providing better customer service.

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Implement a CRM system and
improve your sales processes and customer relations!

Implement a CRM system and improve your sales processes and customer relations!

Data centralization

Implementing a CRM system will allow you to increase the number of locations where information about your contacts and customers is stored. This information will be centralized and unified within a single system that is easily accessible to all your employees.

Improved collaboration

With a unified system, your various teams will have access to up-to-date information on each contact and will be able to view all interactions with a single click!

Increased sales

The various data collected by CRM will enable you to improve your marketing strategy in order to attract more customers. In addition, your sales teams will have all the information they need to make sales and build customer loyalty!

Improved customer satisfaction

With CRM, all information about a customer will be centralized in their file, allowing your various teams to offer the best service to your customers by having access to their entire history.

What is CRM?

CRM, or Customer Relationship Management, is a system that enables companies to effectively manage customer relationships. CRM offers the ability to centralize customer-related information such as email contacts, virtual or in-person meetings, phone calls, notes, and much more.

Implementing a CRM is an important and necessary step for any business looking to grow. Installing a CRM provides the opportunity to improve the company’s sales process by consolidating all contact information in one place, keeping track of all interactions with a contact, and managing the productivity of sales teams.

Why implement a CRM?

Implementing a CRM tailored to your company’s needs provides an opportunity to improve the customer experience, but also to boost sales of the organization’s products and services. A CRM centralizes all the information the company has about customers and prospects, making it accessible to different departments, such as marketing and sales, which can then use it in their strategy.

Choosing to implement a CRM system will allow you to automate your entire sales process, save time, improve collaboration and communication between different departments within your company, and make your business more agile!

The CRM installation process

The audit
Before implementing a CRM system, it is extremely important to take the time to identify the different ways in which data is collected on your contacts, prospects, and customers, but also to understand the sales process in place.

This step will ensure that a customized CRM solution is implemented that supports the company's sales process, that the necessary fields are set up to contain the right information, and that an effective sales pipeline is built that includes the right steps.
1
The audit
Data migration
The next step is to migrate data from your existing systems to your CRM. After completing the audit, our team will gather all the information you have on your various prospects and customers and clean up the data to retain only the information that needs to be included in the CRM. This data cleansing will allow you to unify data from different systems.
2
Data migration
CRM implementation
Once the data has been imported into the CRM, it is necessary to implement all the processes needed to improve your company's sales process. To do this, our teams will ensure that new contacts are automatically recorded in the right place with the right information, that leads are assigned to the right salespeople, and that the latter are notified quickly.

What's more, our agency can create automations that trigger based on certain information in order to automate certain tasks, allowing your teams to focus on generating value for your business. Finally, our data analysis experts will configure reports on your key metrics and build a simple and effective dashboard so you can keep an eye on your KPIs!
3
CRM implementation
Training your teams
Once everything is in place, it will be time for your teams to start using your new CRM according to their position and needs. Our team will set up a training plan to guide your employees and provide them with the support they need to get the most out of the CRM!
4
Training your teams

The different CRM solutions offered by Falia

Implantation CRM Hubspot

HubSpot offers a comprehensive CRM for businesses of all sizes, tailored to a wide range of needs. It allows you to manage leads and customers effectively through its various tools such as the sales pipeline, deal tracking, automated meeting scheduling, forms, and dashboards. HubSpot’s CRM can be enhanced with multiple sales, marketing, and customer service features, depending on each company’s specific needs.

Implantation CRM ActiveCampaign

ActiveCampaign’s CRM enables efficient contact management and organization. It offers several useful features, including task automation, automatic deal updates, contact note-taking, form management, and detailed reporting. Moreover, it is connected to an effective marketing automation system for lead nurturing and better management of your digital marketing efforts.

Not sure which CRM to choose? 

Our experts can help guide you!

Key Features Offered by a CRM

Each CRM offers functionalities that help businesses better manage customer relationships and improve their sales processes. By implementing a CRM, you can benefit from a wide array of tools, such as:

  • Contact Management: One of the most commonly used CRM tools. It allows you to build a unified, easily accessible contact database with accurate information.

  • Interaction Tracking: Every interaction with a lead or customer can be recorded in the CRM. This provides your team with access to the full history of a contact — crucial in case of staff absence or organizational changes!

  • Sales Management: CRMs offer simple and effective sales management through a pipeline view. This simplifies the sales process for your team and provides key insights for improvement.

  • Task Automation: Many small tasks can be automated, allowing your team to focus on what truly adds value!

  • Reporting and Dashboards: A unified customer management system enables the creation of reports that compile all the essential data for running your business.

  • Appointment Scheduling Tool: This tool allows your leads and clients to easily book meetings with you or a team member, without endless email exchanges to find the right time slot.

  • Customer Journey Tracking: CRMs allow you to install a tracking code on your website to log your contacts’ actions and behaviors.

  • Form Management: To automatically register new contacts in the CRM, you can use the form tool included with the CRM.

  • Live Chat: Opening a direct line of communication with your prospects and customers can significantly enhance their experience. Using the live chat tool in your CRM, every interaction is saved to the correct contact record.

  • And Much More: Each CRM offers unique and customizable features based on your needs. Don’t hesitate to contact our agency to speak with an expert.

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