There are many good reasons why you should do business with a specialist eCommerce agency. Probably the best argument is that you’ll simply get better results and therefore more sales! As well as offering you a fresh perspective, an eCommerce agency has the experience to save you time and money. By leaving the optimization and marketing tasks to the experts, you can concentrate on the other aspects of your store!

Online sales have exploded in recent years. According to a study by L’ATN, by 2021, 75% of adult Quebecers will have personally made at least one online purchase. And this figure continues to rise year after year! An e-commerce site can significantly increase your revenues if you use it in the right way!

A transactional site also enables potential customers to find a product before going to the store. It provides all the important information about your items and enables buyers to find exactly what they’re looking for. Other benefits of having a transactional site include:

• Reaching a wider customer base;
• Relevant information about your buyers (e-mails, demographics, consumer habits, etc.);
• Extending your reach;
• Open 24/7;
• Hundreds of marketing tools!

You’ve already got your brand and your products, and you’d like to start selling online. But where do you start? To get started, you’ll need to set up an e-commerce website. An e-commerce expert can help you choose the right platform for you.

Once you’ve selected your platform, you can shape your website to reflect your brand. You’ll need to add your products, collections, brand pages and return/refund policies.

You’ll also need to think about the legal side of your business. When you sell goods or services online, you need to collect taxes for your customers located in Canada.

Next, to attract customers, you’ll need to implement a digital marketing strategy. Whether it’s being visible on search engines or attracting leads through social networks, you’ll need to adopt good practices to improve your traffic.

It’s best to start small and analyze your performance as you go along. Create a simple website and promote your offer with targeted ads on Google or Facebook. Then adapt according to the results.

E-commerce is the process of buying and selling over the Internet. The principle is the same as for face-to-face sales. Buyers consult the products on offer, add them to their shopping cart and finalize payment.

Whether for customers (B2C) or companies (B2B), online sales make it possible to carry out transactions without necessarily owning a physical store.

Today, running an eCommerce store has never been easier. With the many scalable platforms like Shopify and Woocommerce, you can launch your virtual store in no time. If we briefly summarize the process, it looks a bit like this:

• Create your website (template, domain, layout, etc.);
• Put your products online (photos, descriptions, prices, inventory, etc.);
• Accept payments;
• Prepare and ship orders!

Of course, there are many other steps involved in designing your site. You need to optimize your front-end, back-end, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and make sure that your UX (user experience) generates a high conversion rate.

Are you still hesitating to create your own e-commerce store? Your competitor already has one! Today, competition is fierce in almost every market. If you want to keep up, you need a transactional site.

More and more people are shopping online, and that number is set to grow. If you don’t already have an online store, you’re missing out on a huge business opportunity.

There are two types of e-commerce platform: Open Source (Prestashop, WooCommerce, Magento) and SaaS (Shopify, Lightspeed, BigCommerce).

An Open Source e-commerce platform refers to e-commerce software that offers users access to the original source code. This gives them the opportunity to modify and customize the platform, and gives them control over store design and functionality.

A SaaS (software-as-a-service) e-commerce platform is a model that generally operates on a subscription basis, allowing users to manage an online store while leaving ownership of the source code and responsibility for security and maintenance with the software company.

Is there a better e-commerce platform? Not really. The choice of platform will depend on your business needs, budget, skills and objectives.

Digital marketing is all the means used to promote a product, service or brand on the web. E-commerce companies use digital marketing to improve their visibility. E-commerce refers to the process of buying or selling a product on the web.