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Marketing par courriel
Notre agence de marketing web est experte dans le marketing par courriel. L’email marketing consiste à un envoi régulier de courriels personnalisés à une base de clients et de prospects. Le marketing par courriel permet d’apporter une valeur ajoutée et permet d’accroître vos ventes, votre nombre de clients ainsi que l’intérêt et la fidélisation envers votre entreprise.
Email marketing
More traffic. More opportunities.
Our web marketing agency is an expert in email marketing. Email marketing involves regularly sending personalized emails to a database of customers and prospects. Email marketing adds value and helps increase your sales, customer base, and interest and loyalty toward your company.
Speak with an SEO expert. No pressure. Clear answers for your small business.
More than 4 billion people worldwide use email, and this number will increase by 15% by 2025!
Advantages of email marketing
- Promote your business and your services or products.
- Build customer loyalty and keep them informed about your latest news and promotions.
- Attracting customers to your brand via email can be up to 40 times more effective than social media!
How email marketing works
Launch your email marketing strategy in just a few steps:
- Define your goals and persona.
- Create a template for each type of campaign and email.
- Create a database with your customer list and segment it according to parameters that are important to your brand (status, language, etc.).
- Analyze your campaign results to optimize content and sales performance.
- Determine the best time to send your emails based on the open or click-through rates of your previous campaigns.
Email marketing strategies
Use different email templates, automations, or email sequences for each of your marketing strategies:
- Special offers;
- Current promotions;
- Brand newsletters;
- Follow-up emails;
- Feedback requests;
- And much more!
Marketing automation
Our marketing automation agency can help you set up automated email sequences, a technique we use that allows you to send the right message to the right person at the right time based on one or more triggers.
For example:
- An abandoned shopping cart;
- The customer has viewed a specific product or collection page;
- Request for feedback following the purchase and delivery of their first order.
Optimized email marketing
It’s not always easy to know why one email campaign sold more than another.
That’s why we can use A/B testing to find out more. This technique involves creating different versions of the same email to identify which content or subject line performs best with your customers and generates the most opens, clicks, and online sales.
Improve your customers’ experience with your email marketing through A/B testing and your conversion rate!
Technologies for an optimal experience in email marketing
Active Campaign
Our agency is a partner of Active Campaign, which is perfect for automations and allows you to send messages by segment. The possibilities are endless!
MailChimp
MailChimp is a marketing tool for small businesses that offers a range of tools for marketing automation, email marketing, and even postal and text message marketing.
Shopify
Shopify stores come with their own basic tool. Shopify Email was designed with e-commerce in mind and provides you with everything you need to grow your email marketing.
Omnisend
Omnisend is a platform that aims to grow your online store's revenue through email marketing, SMS marketing, and marketing automation.
HubSpot
As HubSpot partners, we can create a consistent online experience for your business and also enable you to create custom automations.
About our agency
Our story –
Founded several years ago by Gabriel and Geneviève, Falia is now a leader in digital growth strategy. The digital marketing agency helps more than 50 companies in Quebec, elsewhere in Canada, France, Switzerland, England, and the United States to grow and generate sales.
Its mission is to make your investments profitable, but it is also committed to seeing your brand grow and flourish through web improvement and optimization.