Landing pages and conversion forms are the key tools every marketer needs to turn a website visitor into a lead. But what happens once your visitor has converted? Active Campaign combines landing page software with email marketing and marketing automations to allow you to nurture your leads over time. All in the same place.
The leads generated are saved into an onboard CRM that tracks all activity to give you a deep understanding of each and every lead generated.
Use marketing automations to follow up with email autoresponder campaigns and send notifications to your sales team, add tags for future contact segmentation, whatever you need.
Combining website analytics, email marketing and a contact management system, Active Campaign converts leads with landing pages, then helps you to manage your leads over time, moving them through lifecycle stages to sales readiness.
Landing pages are crucial to your lead generation, but they are only part of the process when it comes to getting your leads sales ready. Nurturing can take time and multiple interactions.
It’s important to follow up on your leads and to keep track of the activity and interactions each lead generates. Active Campaign combines the email marketing and CRM capabilities you need to complete your lead generation process.
We’d love to hear from your organization and give you recommendations on how you can use landing pages to achieve core business goals.